For the purpose of target group specific consumer analyses or general profiling of the areas a number of variables can be provided on the basis of official statistics.
\nOur Socio-Demographics comprehend latest population, gender, age structure (15-year age bands) unemployed and household figures as well as Consumer Style data.<\/p>\n
Futhermore we offer additional variables depending on availability such as Households by Income Quintiles, Education, Households by Type and Marital Status.<\/p>\n
The resident population by gender and age groups is useful for targeting potential customers whose products are mainly designed for certain age groups.<\/p>\n
The information is relevant as the business plans for the future. The interrelationship between population demographics, business climate, housing and the physical structure of communities provides guidance on funding priorities and relative need.
\nTheir power can be used to improve consumer targeting, to understand market opportunities and to quantify the consumers’ potential demand for countries worldwide.<\/p>\n
The following variables are available:<\/strong><\/p>\n MB-International Population figures are shown as projected averages for current year on the basis of official statistics.<\/p>\n More information…<\/a><\/p>\n <\/div><\/div> Households comprises:<\/p>\n More information…<\/a><\/p>\n <\/div><\/div> Sex \/ Gender comprises:<\/p>\n More information…<\/a><\/p>\n <\/div><\/div> Age bands comprises:<\/p>\n More information…<\/a><\/p>\n <\/div><\/div> The variable Unemployed comprises the number of unemployed persons and is available on administrative area level.<\/p>\n More information…<\/a><\/p>\n <\/div><\/div> The MB-International Sociodemographics-Bundle comprehend latest population and household figures, the classification of the population by age (15-year age bands: 0-14, 15-29, 30-44, 45-59, 60+), gender as well as the number of unemployed persons.<\/p>\n More information…<\/a><\/p>\n <\/div><\/div> Advanced demographics comprises Households by income quintiles, Education, Households by type, Marital status.<\/p>\n More information…<\/a><\/p>\n <\/div><\/div><\/p>\n Global Consumer Styles<\/em> is an innovative model for market segmentation and determination of target groups. Fundamentally new is the segmentation approach with 10 internationally validated consumer styles. The data is created for market segmentation on the basis of different segmentation criteria such as demographics, value orientation, attitudes, consumer behavior and consumption volume identified and validated in detail in primary research on international level.<\/p>\n More information…<\/a><\/p>\n <\/div><\/div>\n By using MBI Socio-Demographics companies from across all branches of trade are able to:<\/p>\n <\/p>\n<\/div>\n POSTCODE (ZIP) LEVEL<\/a> ADMINISTRATIVE AREA LEVEL SMALL AREA LEVELS (MICRO AREAS) The data can be supplied in the following formats which allow easy loading to most database platforms:<\/p>\n For those using desktop GIS systems we can deliver as well the matching AREA BOUNDARIES<\/a>.<\/p>\n In the following selection you will receive an overview of our worldwide data offering for the countries in the individual continents.<\/p>\n We have free sample (test) data<\/strong> available for most European countries. Please feel free to contact us should you have any questions or in the event that the data you are looking for is not listed here or if you need samples for any non-European country.<\/p>\nPopulation<\/h3>
\nPopulation comprises:<\/p>\n\n
\nHouseholds<\/h3>
\n
\nSex \/ Gender<\/h3>
\n
\nAge bands<\/h3>
\n
\n
\nUnemployed<\/h3>
\nSociodemographics-Bundle<\/h3>
\nAdvanced Demographics<\/h3>
Global Consumer Styles<\/h3>
ADVANTAGES OF THE MB-INTERNATIONAL SOCIO-DEMOGRAPHICS<\/h2>\n
\n
VAST VARIETY OF USES IN MANY DIFFERENT ASPECTS OF BUSINESS APPLICATIONS<\/h2>\n
\n
ON WHICH LEVEL IS THE DATA AVAILABLE?<\/h2>\n
\nWorldwide postal areas are geographic boundaries that define the geographic area for each postcode <\/p>\n
\n<\/a>Municipality boundaries plus the higher levels like provinces and state boundaries <\/p>\n
\n<\/a>Could be subdivisions of the postcode or administrative boundaries like census areas<\/p>\nSTANDARD DATA FORMATS<\/h2>\n
\n
STANDARD GIS FORMATS FOR OUR VECTOR BOUNDARIES<\/h2>\n
\n
\n
\n