{"id":1522,"date":"2014-03-24T15:41:56","date_gmt":"2014-03-24T15:41:56","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/"},"modified":"2018-02-19T09:56:55","modified_gmt":"2018-02-19T09:56:55","slug":"purchasing-power","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/p1\/purchasing-power\/","title":{"rendered":"PURCHASING POWER"},"content":{"rendered":"<div class=\"n2-h2\">OUR DEFINITION OF PURCHASING POWER \/ INCOME DATA<\/div>\n<p>Purchasing Power refers to the disposable income (i.e. income after taxes and social contributions, including received transfer payments) of a certain region\u2019s population. Consequently Purchasing Power consists of net incomes from&nbsp; employment and assets (after taxes and social contributions), pensions, unemployment benefits, benefit payments and other national transfer payments.<\/p>\n<p>A per capita index of 100 indicates the area\u2019s purchasing power is in line with the national average and index above or below this average shows the amount of deviation from the average, positively or negatively.<\/p>\n<p><strong>Purchasing Power \u2013 The key indicator for sound location and sales territory planning<\/strong><br \/>\nIn today&#8217;s competitive retail market, sales, optimization and growth are critical to survival. All businesses need to know where their customers are located and how much disposable income their target groups possess. Basically the understanding of what the population in a given area has available for consumption. The Purchasing Power allows companies to zero in on their regional markets with increased precision and accuracy.<\/p>\n<h2 class=\"advantages\">ADVANTAGES OF THE MB-INTERNATIONAL PURCHASING POWER<\/h2>\n<ul>\n<li>Globally consistent and comparable<\/li>\n<li>Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our&nbsp;in-house statistical &amp; geographical department<\/li>\n<li>The Purchasing Power allows companies to zero in on their regional markets with increased precision and accuracy<\/li>\n<li>Using our postcode, administrative&nbsp;boundary or small area maps for the geographic visualization of the Purchasing Power allows for an even more effective and efficient decision-making.<\/li>\n<\/ul>\n<h2 class=\"use-cases\">VAST VARIETY OF USES IN MANY DIFFERENT ASPECTS OF BUSINESS APPLICATIONS<\/h2>\n<p>By using MBI Purchasing Power Data companies from across all branches of trade are able&nbsp;to:<\/p>\n<ul class=\"twocollist\">\n<li>Quantify regional sales opportunities \/ market potentials<\/li>\n<li>Evaluate areas for strengths and weaknesses<\/li>\n<li>Identify unused market potential<\/li>\n<li>Set realistic local economic forecasts&nbsp;<\/li>\n<li>Focus locally on marketing activities<\/li>\n<li>Formulate quantified and realistic objectives<\/li>\n<li>Restructure and optimize market and sales areas<\/li>\n<li>Map marketing campaigns<\/li>\n<li>Develop expansion strategies<\/li>\n<\/ul>\n<div>\n<div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<h2 class=\"example\">EXAMPLE PURCHASING POWER<\/h2>\n<p>Purchasing Power on municipality level for the Czech Republic<\/p>\n<table border=\"0\" cellspacing=\"3\" cellpadding=\"0\">\n<thead>\n<tr>\n<th scope=\"col\"><span style=\"color: #808080;\"><strong>Admincode<\/strong><\/span><\/th>\n<th style=\"text-align: left;\" scope=\"col\"><span style=\"color: #808080;\"><strong>Name<\/strong><\/span><\/th>\n<th style=\"text-align: left;\" scope=\"col\"><span style=\"color: #808080;\"><strong>Population<\/strong><\/span><\/th>\n<th style=\"text-align: center;\" colspan=\"5\" scope=\"col\"><span style=\"color: #808080;\"><strong>Purchasing Power<\/strong><\/span><\/th>\n<\/tr>\n<tr align=\"right\">\n<td><span style=\"color: #808080;\">&nbsp;<\/span><\/td>\n<td><span style=\"color: #808080;\">Municipality\/Obce<\/span><\/td>\n<td><span style=\"color: #808080;\">year average<\/span><\/td>\n<td><span style=\"color: #808080;\">per mill<\/span><br \/>\n<span style=\"color: #808080;\"> of country<\/span><\/td>\n<td><span style=\"color: #808080;\">in Mio.<\/span><br \/>\n<span style=\"color: #808080;\"> Euro<\/span><\/td>\n<td><span style=\"color: #808080;\">per mill<\/span><br \/>\n<span style=\"color: #808080;\"> of country<\/span><\/td>\n<td><span style=\"color: #808080;\">Euro<\/span><br \/>\n<span style=\"color: #808080;\"> per capita<\/span><\/td>\n<td><span style=\"color: #808080;\">Index<\/span><br \/>\n<span style=\"color: #808080;\"> country = 100<\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>500496<\/td>\n<td>Blevice<\/td>\n<td>285<\/td>\n<td>0,027<\/td>\n<td>1,89<\/td>\n<td>0,025<\/td>\n<td>6.624<\/td>\n<td>92,7<\/td>\n<\/tr>\n<tr>\n<td>505188<\/td>\n<td>Bu\u0161t\u011bhrad<\/td>\n<td>2.791<\/td>\n<td>0,265<\/td>\n<td>20,51<\/td>\n<td>0,273<\/td>\n<td>7.350<\/td>\n<td>102,9<\/td>\n<\/tr>\n<tr>\n<td>505587<\/td>\n<td>D\u0159etovice<\/td>\n<td>500<\/td>\n<td>0,048<\/td>\n<td>3,07<\/td>\n<td>0,041<\/td>\n<td>6.137<\/td>\n<td>85,9<\/td>\n<\/tr>\n<tr>\n<td>505927<\/td>\n<td>Kole\u010d<\/td>\n<td>623<\/td>\n<td>0,059<\/td>\n<td>3,84<\/td>\n<td>0,051<\/td>\n<td>6.156<\/td>\n<td>86,2<\/td>\n<\/tr>\n<tr>\n<td>507016<\/td>\n<td>Otvovice<\/td>\n<td>674<\/td>\n<td>0,064<\/td>\n<td>4,31<\/td>\n<td>0,057<\/td>\n<td>6.397<\/td>\n<td>89,5<\/td>\n<\/tr>\n<tr>\n<td>511382<\/td>\n<td>Slatina<\/td>\n<td>444<\/td>\n<td>0,042<\/td>\n<td>2,98<\/td>\n<td>0,040<\/td>\n<td>6.710<\/td>\n<td>93,9<\/td>\n<\/tr>\n<tr>\n<td>513750<\/td>\n<td>Stehel\u010deves<\/td>\n<td>723<\/td>\n<td>0,069<\/td>\n<td>4,93<\/td>\n<td>0,066<\/td>\n<td>6.816<\/td>\n<td>95,4<\/td>\n<\/tr>\n<tr>\n<td>523704<\/td>\n<td>T\u0159ebusice<\/td>\n<td>510<\/td>\n<td>0,048<\/td>\n<td>3,47<\/td>\n<td>0,046<\/td>\n<td>6.809<\/td>\n<td>95,3<\/td>\n<\/tr>\n<tr>\n<td>529303<\/td>\n<td>Z\u00e1kolany<\/td>\n<td>541<\/td>\n<td>0,051<\/td>\n<td>3,48<\/td>\n<td>0,046<\/td>\n<td>6.429<\/td>\n<td>90,0<\/td>\n<\/tr>\n<tr>\n<td>530883<\/td>\n<td>Kralupy nad Vltavou<\/td>\n<td>17.726<\/td>\n<td>1,685<\/td>\n<td>136,62<\/td>\n<td>1,818<\/td>\n<td>7.707<\/td>\n<td>107,9<\/td>\n<\/tr>\n<tr>\n<td>\u2026<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Czech Republic<\/td>\n<td>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>10.518.570<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>1.000,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>74.892,62<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>1.000,000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>7.120<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<td>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td>100,0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2 class=\"area-boundaries\">ON WHICH LEVEL IS THE DATA AVAILABLE?<\/h2>\n<p><a href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries\/postcode-zip-boundary-maps\/\">POSTCODE (ZIP) LEVEL<\/a>&nbsp;<br \/>\nWorldwide postal areas are geographic boundaries that define the geographic area for each postcode&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries\/administrative-area-maps\/\">ADMINISTRATIVE AREA LEVEL<\/a><br \/>\nMunicipality boundaries plus the higher levels like provinces and state boundaries&nbsp;<\/p>\n<p><a href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries\/small-area-maps-micro-areas\/\">SMALL AREA LEVELS (MICRO AREAS)<\/a><a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/small-area-maps-micro\/\"><br \/>\n<\/a>Could be subdivisions of the postcode or administrative boundaries like census areas<\/p>\n<h2 class=\"formats\">STANDARD DATA FORMATS<\/h2>\n<p>The data can be supplied in the following formats which allow easy loading to most database platforms:<\/p>\n<ul>\n<li>Tab delimited file (TXT)<\/li>\n<li>KML<\/li>\n<li>Access database (MDB)<\/li>\n<li>Excel (xls)<\/li>\n<\/ul>\n<h2 class=\"formats\">STANDARD GIS FORMATS FOR OUR VECTOR BOUNDARIES<\/h2>\n<p>For those using desktop GIS systems we can deliver as well the matching&nbsp;<a href=\"https:\/\/www.mbi-geodata.com\/p1\/area-boundaries\/\">AREA BOUNDARIES<\/a>.<\/p>\n<ul>\n<li>Esri Shape file (.shp)<\/li>\n<li>Esri Geodatabase (.gdb)<\/li>\n<li>MapInfo (.tab)<\/li>\n<li>MapInfo MIF\/MID<\/li>\n<\/ul>\n<hr>\n<p>In the following selection you will receive an overview of our worldwide data offering for the countries in the individual continents.<\/p>\n<p>We have&nbsp;<strong>free sample (test) data<\/strong>&nbsp;available for most European countries. Please feel free to&nbsp;contact us&nbsp;should you have any questions or in the event that the data you are looking for is not listed here or if you need samples for any non-European country.<\/p>\n<div class=\"menu-world-areas-container\"><ul id=\"short_menu_663af5590a923\" class=\"shortcode_menu worldareas  \"><li id=\"menu-item-4350\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4350\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/western-europe\/\">WESTERN EUROPE<\/a><\/li>\n<li id=\"menu-item-4351\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4351\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/eastern-europe\/\">EASTERN EUROPE<\/a><\/li>\n<li id=\"menu-item-4352\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4352\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/north-america\/\">NORTH AMERICA<\/a><\/li>\n<li id=\"menu-item-4353\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4353\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/south-america\/\">SOUTH AMERICA<\/a><\/li>\n<li id=\"menu-item-4354\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4354\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/oceania\/\">OCEANIA<\/a><\/li>\n<li id=\"menu-item-4355\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4355\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/asia\/\">ASIA<\/a><\/li>\n<li id=\"menu-item-4356\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-4356\"><a href=\"https:\/\/www.mbi-geodata.com\/p1\/mbi-supplier-manufacturer-worldwide-geodata\/africa\/\">AFRICA<\/a><\/li>\n<\/ul><\/div><div class=\"clear\"><\/div>\n\t\t\t<style>\n\t\t\t\t#short_menu_663af5590a923 {  }\n\t\t\t\t#short_menu_663af5590a923 ul.wpsm-arrow-enabled:before {  } \n\t\t\t\t#short_menu_663af5590a923 ul, #short_menu_663af5590a923 ul ul {  }\n\t\t\t\t#short_menu_663af5590a923 a {  }\n\t\t\t\t#short_menu_663af5590a923 a:hover {  }\n\t\t\t\t#short_menu_663af5590a923 ul a {  }\n\t\t\t\t#short_menu_663af5590a923 ul a:hover {  }\n\t\t\t\t\n\t\t\t<\/style>\n\t\t\t<script type=\"text\/javascript\">\n\t\t\t\tvar show_arrow = \"true\";var $sm = jQuery.noConflict();\n\t\t\t\t\tjQuery(function ($) {\n\t\t\t\t\t\t$(\"#short_menu_663af5590a923\").tinyNav();\n\t\t\t\t\t\t$(\"#short_menu_663af5590a923\").next().addClass(\"shortcode-menu-mobile\");\n\t\t\t\t\t\t\n\t\t\t\t\t\tshortcode_menu_responsive();\n\t\t\t\t\t});\n\t\t\t\t\tjQuery(window).resize(function($){\n\t\t\t\t\t\tshortcode_menu_responsive();\n\t\t\t\t\t});\n\t\t\t\t\tfunction shortcode_menu_responsive()\n\t\t\t\t\t{\n\t\t\t\t\t\tvar window_width = $sm(window).width();\n\t\t\t\t\t\tif(window_width <= 650)\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\t$sm(\"#short_menu_663af5590a923\").hide();\n\t\t\t\t\t\t\t$sm(\"#short_menu_663af5590a923\").next().show();\n\t\t\t\t\t\t}\n\t\t\t\t\t\telse\n\t\t\t\t\t\t{\n\t\t\t\t\t\t\t$sm(\"#short_menu_663af5590a923\").show();\n\t\t\t\t\t\t\t$sm(\"#short_menu_663af5590a923\").next().hide();\n\t\t\t\t\t\t}\n\t\t\t\t\t}<\/script>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OUR DEFINITION OF PURCHASING POWER \/ INCOME DATA Purchasing Power refers to the disposable income (i.e. income after taxes and social contributions, including received transfer payments) of a certain region\u2019s population. Consequently Purchasing Power consists of net incomes from&nbsp; employment and assets (after taxes and social contributions), pensions, unemployment benefits, benefit payments and other national [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"footnotes":""},"acf":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":""},"post_excerpt_stackable":"<p>OUR DEFINITION OF PURCHASING POWER \/ INCOME DATA Purchasing Power refers to the disposable income (i.e. income after taxes and social contributions, including received transfer payments) of a certain region\u2019s population. Consequently Purchasing Power consists of net incomes from&nbsp; employment and assets (after taxes and social contributions), pensions, unemployment benefits, benefit payments and other national transfer payments. A per capita index of 100 indicates the area\u2019s purchasing power is in line with the national average and index above or below this average shows the amount of deviation from the average, positively or negatively. Purchasing Power \u2013 The key indicator for&hellip;<\/p>\n","category_list":"","author_info":{"name":"schwannauer","url":"https:\/\/www.mbi-geodata.com\/p1\/author\/schwannauer\/"},"comments_num":"0 comments","uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"mini":false,"post-thumbnail":false},"uagb_author_info":{"display_name":"schwannauer","author_link":"https:\/\/www.mbi-geodata.com\/p1\/author\/schwannauer\/"},"uagb_comment_info":0,"uagb_excerpt":"OUR DEFINITION OF PURCHASING POWER \/ INCOME DATA Purchasing Power refers to the disposable income (i.e. income after taxes and social contributions, including received transfer payments) of a certain region\u2019s population. Consequently Purchasing Power consists of net incomes from&nbsp; employment and assets (after taxes and social contributions), pensions, unemployment benefits, benefit payments and other national&hellip;","_links":{"self":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/1522"}],"collection":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/comments?post=1522"}],"version-history":[{"count":2,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/1522\/revisions"}],"predecessor-version":[{"id":4359,"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/pages\/1522\/revisions\/4359"}],"wp:attachment":[{"href":"https:\/\/www.mbi-geodata.com\/p1\/wp-json\/wp\/v2\/media?parent=1522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}