Households by type

In what context is the variable Households by Type used?

Our Households by Type Data belongs to our additional variables and supports companies in making well-founded and data-based decisions. For example, it can be used for market and location analysis or sales planning.

Household and population structures are among the most frequently used indicators for target-group-specific consumer analyses. They enable companies to offer their products and services, or to target marketing activities, where the most interested individuals or households are located.

Sample for France: household structure at the municipal level

The data for France comprises:
Household structure: man single
Household structure: woman single
Household structure: other households
Household structure: families – couple without children
Household structure: families – couple with children
Household structure: families – single parent

This additional data is country-specific, i.e., different for the countries of our global data offering.