ONLINE-SHOPPING AFFINITY

A man who has a high Online-Shopping Affinity uses the internet on his tablet to buy something online.

ONLINE-SHOPPING AFFINITY

TARGET GROUPS ON THE INTERNET

You want to find people who use the internet intensively and buy online frequently?

In addition to our standard data offering of socio-economic data, which enables the identification of areas with high population or purchasing power, we have developed an additional product, the Online-Shopping Affinity. The objective was to create a product to analyze the online shopping activity and affinity. Due to the constraints with data protection and the almost endless payment options available globally when making purchases online, it was clear we needed to find an alternative way to identify online-shopping potential of an area. The Online-Shopping Affinity is an index which is currently available for over 80 countries. This can be used to identify target groups with a high affinity for online-shopping. Our studies have found that the Online-Shopping Affinity is also perfect for the analysis of digital awareness, e.g., car sharing, e-mobility and electronics.

THE METHODOLOGY

A certain geography is assigned an affinity score (i.e., an index based on national averages) for intensity of online-shopping. The index is based on the weighted composition of significant variables (e.g., age, income, household type as well as psychographic and behavioral characteristics).

Potential Business Applications

  • Logistics: Optimizing delivery networks
  • Evaluate areas for strengths and weaknesses
  • Retail e-commerce: Targeting online-shopping
  • Formulate realistic and quantified objectives
  • Advertising: Identifying areas for geofencing for online-shopping
  • Restructure and optimize market and sales areas
  • Map marketing campaigns
  • Streaming services: Accessing market potential for expansion

Key Differentiators

Globally consistent and comparable data

Strict quality control

Individual consulting and support

Continuous updating after every release

100 % GDPR compliant

COUNTRY AVAILABILITY

Europe | North America | South America | Asia | Oceania | Africa

AREA BOUNDARIES

• Postcode Level
• Administrative Area Level
• Small Area Level

> LEARN MORE

DATA FORMATS

Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF/MID | more on request

DATALINK API

Easy access to a variety of MBI data
• Datalink Desktop
• Datalink Rest API