Purchasing Power refers to the disposable income (i.e. income after taxes and social contributions, including received transfer payments) of a certain region’s population. Consequently, Purchasing Power consists of net incomes from employment and assets (after taxes and social contributions), pensions, unemployment benefits, benefit payments and other national transfer payments.

A per capita index of 100 indicates the area’s purchasing power is in line with the national average, an index above or below this average shows the amount of deviation from the average, positively or negatively.

Our data is subjected to a strict quality control and constantly updated by means of comprehensive research by our in-house statistical & geographical department.

In today’s competitive retail market, sales, optimization, and growth are critical to survival. All businesses need to know where their customers are located and how much disposable income their target groups possess. Basically, the understanding of what the population in a given area has available for consumption. The Purchasing Power allows companies to zero in on their regional markets with increased precision and accuracy.