GLOBAL TRAVEL AND TOURISM DATA FOR YOUR REGION

SEGMENTATION OF GLOBAL TRAVEL AND TOURISM DATA FOR INSIGHTS INTO TRAVEL BEHAVIOR

Tourism Data

Origin and number of tourists visiting Memphis, USA in September 2019

Tourism Data

Origin and number of tourists visiting Memphis, USA in September 2019

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Global Travel and Tourism Data provide information about where tourists come from, how many tourists visited a defined region and the duration of their stay. The area can be freely selected, for example the Black Forest in Germany. When viewing different time periods, changes such as seasonal fluctuations can also be mapped and visualized. In addition, further MBI data can be added to include information about the consumer style, social milieu and status, thus defining a marketing target group even more precisely. Our Global Travel and Tourism Data is currently available for most countries worldwide.

WHAT ARE THE ADVANTAGES OF MBI GLOBAL TRAVEL AND TOURISM DATA?

  • Globally consistent and comparable
  • Official statistics are often outdated and are published with a delay of several years, whereas Global Travel and Tourism Data from MBI is current data from the past year
  • Built on a variety of unique digital mobile data
  • Unique insights into the travel behavior of visitors
  • Target group-relevant implementation of marketing strategies
  • Avoidance of scatter loss
  • Budget savings
  • Benchmarking

USE CASES

Tourist associations or tourism companies can use our Global Travel and Tourism Data to characterize visitors by place of residence, social milieu, status, consumer behavior, international origin, cultural background and much more. This means that marketing measures can be planned in a more targeted manner, reducing scatter loss in marketing campaigns thereby saving costs. In addition to a more precise definition of the target group, MBI Global Travel and Tourism Data also enable competition analyses, industry comparisons and benchmarking.

“A wellness hotel in the Black Forest observed a significant drop in visitor numbers in August. Through benchmarking with the help of Global Travel and Tourism Data from MBI, management can compare visitor numbers for the entire region for August with their own occupancy data. In this way it can be determined whether the decline in visitors affected the entire tourist area or just their hotel. If necessary appropriate measures for internal improvement can be derived from these findings.”

Never change a running system

It can be a lucrative approach for companies to identify existing loyal customers, address them in a targeted manner and thus reactivate them. Since they were already enthusiastic about the holiday region in the past, the effort to reactivate them is often considerably reduced compared to gaining new customers.

METHOD

The basis for this product is derived from digital mobile applications. The data is refined and aggregated in strict compliance with the GDPR (General Data Protection Regulation). Once a region is defined or selected, the current population, workforce and short-term visitors are removed. Leaving only visitors from outside the area that are seen within the area for a longer duration to be counted. There is also the option to define a certain radius around the area to be excluded from the observation.

VIEW THE MBI PRODUCT FLYER TO TOURISM DATA

MBI TOURISM DATA

AT WHICH AREA LEVELS IS THE DATA AVAILABLE?

The Global Travel and Tourism Data can be mapped on postal, administrative and micro level or you can REQUEST an individual area selection.

STANDARD DATA FORMATS

The data can be supplied in the following formats which allow easy loading to most database platforms:

  • Tab delimited file (TXT)
  • KML
  • Access database (MDB)
  • Excel (xls)

STANDARD GIS FORMATS FOR OUR VECTOR BOUNDARIES

For those using desktop GIS systems we can deliver as well the matching AREA BOUNDARIES.

  • Esri Shape file (.shp)
  • Esri Geodatabase (.gdb)
  • MapInfo (.tab)
  • MapInfo MIF/MID

INQUIRE now and have an individual and non-binding offer tailored to your needs. Furthermore, we would be glad to advise you on the availability of data in particular countries.