{"id":7959,"date":"2021-07-08T15:28:00","date_gmt":"2021-07-08T13:28:00","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?p=7959"},"modified":"2023-08-25T09:57:12","modified_gmt":"2023-08-25T07:57:12","slug":"ghost-kitchens","status":"publish","type":"post","link":"https:\/\/www.mbi-geodata.com\/en\/2021\/07\/08\/ghost-kitchens\/","title":{"rendered":"Have you heard about ghost kitchens?"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen.jpg\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-1024x683.jpg\" alt=\"\" class=\"wp-image-7960\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-1024x683.jpg 1024w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-300x200.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-768x512.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-1536x1024.jpg 1536w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-88x59.jpg 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Making deliveries profitable is a tough business. Ghost kitchens, made possible by geodata and location technology, are one answer for restaurants adapting to the world of home deliveries.<\/p>\n\n\n\n<p>The challenge for anyone running a ghost kitchen is to choose the right location. Kitch uses data provided by MBI showing where people are, how many households are in the area, what their purchasing power is and how they spend their money, including how much they treat themselves to take-out. To figure out how quickly they can deliver in that catchment area \u2013 and keep the meals warm \u2013 Kitch uses HERE Location Services.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Read more in the&nbsp;<a href=\"https:\/\/360.here.com\/kitch-ghost-kitchens\" target=\"_blank\" rel=\"noreferrer noopener\">article featured on the HERE360 Blog<\/a>\u2026<\/p>\n\n\n\n<p>To learn more about our comprehensive data portfolio as well as our HERE Distribution, please&nbsp;<a href=\"https:\/\/www.mbi-geodata.com\/en\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">contact us<\/a>.<a href=\"mailto:?body=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2F2021%2F07%2F08%2Fghost-kitchens%2F&amp;subject=Have%20you%20heard%20about%20ghost%20kitchens%3F\"><\/a><\/p>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">share<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2F2021%2F07%2F08%2Fghost-kitchens%2F&text=Have%20you%20heard%20about%20ghost%20kitchens%3F&via=MBIgeodata\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Making deliveries profitable is a tough business. Ghost kitchens, made possible by geodata and location technology, are one answer for restaurants adapting to the world of home deliveries. The challenge [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":7960,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[448,118,451],"tags":[377,376,378,379,380,385,383,384,382,381,324,464,386,455,387,388,286,389,390],"class_list":["post-7959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-here-maps-services","category-news","category-purchasing-power","tag-business","tag-catchment-area","tag-dark-kitchen","tag-delivery","tag-geodata","tag-ghost-kitchen","tag-here","tag-here-distribution","tag-home-delivery","tag-household","tag-location","tag-location-planning","tag-location-technology","tag-logistics","tag-profitable","tag-restaurant","tag-sociodemographics","tag-spending-patterns","tag-take-out"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen.jpg",1920,1280,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-150x150.jpg",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-768x512.jpg",698,465,true],"large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-1024x683.jpg",698,466,true],"1536x1536":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen.jpg",1920,1280,false],"mini":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-88x59.jpg",88,59,true],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen-125x125.jpg",125,125,true],"gform-image-choice-sm":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen.jpg",300,200,false],"gform-image-choice-md":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2021\/07\/Ghost-Kitchen.jpg",600,400,false]},"post_excerpt_stackable_v2":"<p>Making deliveries profitable is a tough business. Ghost kitchens, made possible by geodata and location technology, are one answer for restaurants adapting to the world of home deliveries. The challenge for anyone running a ghost kitchen is to choose the right location. Kitch uses data provided by MBI showing where people are, how many households are in the area, what their purchasing power is and how they spend their money, including how much they treat themselves to take-out. To figure out how quickly they can deliver in that catchment area \u2013 and keep the meals warm \u2013 Kitch uses HERE&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/here-maps-services\/\" rel=\"category tag\">HERE Maps &amp; Services<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/purchasing-power\/\" rel=\"category tag\">Purchasing Power<\/a>","author_info_v2":{"name":"jessica","url":"https:\/\/www.mbi-geodata.com\/en\/author\/jessica\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Have you heard about ghost kitchens?<\/title>\n<meta name=\"description\" content=\"Ghost kitchens, made possible by geodata and location technology, are one answer for restaurants adapting to the world of home deliveries.\" \/>\n<meta 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