{"id":6957,"date":"2020-08-11T09:44:23","date_gmt":"2020-08-11T07:44:23","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?p=6957"},"modified":"2023-08-25T12:10:38","modified_gmt":"2023-08-25T10:10:38","slug":"location-analysis-in-retail","status":"publish","type":"post","link":"https:\/\/www.mbi-geodata.com\/en\/2020\/08\/11\/location-analysis-in-retail\/","title":{"rendered":"LOCATION ANALYSIS IN RETAIL"},"content":{"rendered":"<h2><a href=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-6963\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-1024x773.jpg\" alt=\"Map on Retail Focus Areas\" width=\"698\" height=\"527\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-1024x773.jpg 1024w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-300x227.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-768x580.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-1536x1160.jpg 1536w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-88x66.jpg 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1.jpg 1539w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><\/a><\/h2>\n<h2 class=\"sociodemographics\">CATCHMENT AREA ANALYSIS \u2013 CUSTOMER ANALYSIS- COMPETITION ANALYSIS- CUSTOMER JOURNEY<\/h2>\n<p>The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide.<\/p>\n<p>You can identify visitors at specific branches or points of sale (e.g. shops, shopping centres\/zones) and make their movement patterns or whereabouts transparent over an extended period of time.<\/p>\n<p>The map illustrates an example of a <strong>CATCHMENT AREA CALCULATION<\/strong> for a retailer in Wiesbaden, Germany. The black pin in the blue colored area represents the assumed catchment area of the retailer. Its actual catchment area is represented by the colored rectangles that were determined with MBI&#8217;s data based on mobile geodata. The red pins show the <strong>COMPETITORS<\/strong>, with the largest red pin being the most frequented competitor and therefore regional champion.<\/p>\n<p>Since the focus in retail is on the customer, a detailed <strong>ANALYSIS OF CUSTOMER BEHAVIOR<\/strong>&nbsp;and the <strong>CUSTOMER JOURNEY<\/strong>&nbsp;are a decisive competitive advantage.<\/p>\n<p>Many data products have already been created on the basis of the Global Retail Focus Areas and numerous questions can be answered. We are looking forward to your individual inquiry! Please contact our <a href=\"https:\/\/www.mbi-geodata.com\/en\/contact-us\/\">sales team<\/a> directly!<\/p>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">share<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2F2020%2F08%2F11%2Flocation-analysis-in-retail%2F&text=LOCATION%20ANALYSIS%20IN%20RETAIL&via=MBIgeodata\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 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0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2F2020%2F08%2F11%2Flocation-analysis-in-retail%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 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href=\"mailto:?body=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2F2020%2F08%2F11%2Flocation-analysis-in-retail%2F&subject=LOCATION%20ANALYSIS%20IN%20RETAIL\" title=\"Send by email\" aria-label=\"Send by email\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>CATCHMENT AREA ANALYSIS \u2013 CUSTOMER ANALYSIS- COMPETITION ANALYSIS- CUSTOMER JOURNEY The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":6963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[465,118],"tags":[471,464,285,307],"class_list":["post-6957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-trace-data","category-news","tag-competition-analysis","tag-location-planning","tag-mobile-trace-data","tag-retail"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1.jpg",1539,1162,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-150x150.jpg",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-300x227.jpg",300,227,true],"medium_large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-768x580.jpg",698,527,true],"large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-1024x773.jpg",698,527,true],"1536x1536":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-1536x1160.jpg",1536,1160,true],"2048x2048":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1.jpg",1539,1162,false],"mini":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-88x66.jpg",88,66,true],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1-125x125.jpg",125,125,true],"gform-image-choice-sm":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1.jpg",300,227,false],"gform-image-choice-md":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1.jpg",400,302,false],"gform-image-choice-lg":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/08\/Retail-Focus-Areas-englisch-1.jpg",600,453,false]},"post_excerpt_stackable_v2":"<p>CATCHMENT AREA ANALYSIS \u2013 CUSTOMER ANALYSIS- COMPETITION ANALYSIS- CUSTOMER JOURNEY The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide. You can identify visitors at specific branches or points of sale (e.g. shops, shopping centres\/zones) and make their movement patterns or whereabouts transparent over an extended period of time. The map illustrates an example of a CATCHMENT AREA CALCULATION for a retailer in Wiesbaden, Germany. The black pin in the blue colored area represents the&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/mobile-trace-data\/\" rel=\"category tag\">Mobile Trace Data<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/news\/\" rel=\"category tag\">News<\/a>","author_info_v2":{"name":"robertsyork","url":"https:\/\/www.mbi-geodata.com\/en\/author\/robertsyork\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Location Analysis in Retail on the basis of mobile geodata<\/title>\n<meta name=\"description\" content=\"Our data on Global Retail Focus Areas enables Catchment Area Analysis, Customer Analysis, Competition Analysis and insights regarding Customer Journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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