{"id":6630,"date":"2020-03-02T11:46:09","date_gmt":"2020-03-02T10:46:09","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?p=6630"},"modified":"2020-04-29T18:13:48","modified_gmt":"2020-04-29T16:13:48","slug":"online-shopping-affinity-index","status":"publish","type":"post","link":"https:\/\/www.mbi-geodata.com\/en\/2020\/03\/02\/online-shopping-affinity-index\/","title":{"rendered":"ONLINE-SHOPPING AFFINITY INDEX"},"content":{"rendered":"<p><strong>Karlsruhe, March 2<sup>nd<\/sup>, 2020<\/strong>: &nbsp;<strong>Michael Bauer International GmbH (MBI) created a new product to analyze the online-shopping activity and affinity of an area.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6626 size-full\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/02\/Online-Shopping-Affinity.jpg\" alt=\"woman with online-shopping affinity\" width=\"800\" height=\"533\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/02\/Online-Shopping-Affinity.jpg 800w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/02\/Online-Shopping-Affinity-300x200.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/02\/Online-Shopping-Affinity-768x512.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2020\/02\/Online-Shopping-Affinity-88x59.jpg 88w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Over and above the standard MBI data offering of socio-economic data which enabling the identification of areas with high population or purchasing power, the company has developed an additional product, named Online-Shopping Affinity. The Online-Shopping Affinity is an index, which is currently available for over 80 countries. This can be used to identify target groups with a high affinity for online-shopping and is also perfect for the analysis of digital awareness e.g. car sharing, e-mobility and electronics.<br \/>\nThe data is currently used in many different business applications: in retail e-commerce to identify target groups for online-shopping, in advertising to identify geofencing areas for online shopping, in logistics to optimize delivery networks and streaming services to access market potential for expansion.<\/p>\n<p style=\"text-align: right\"><a href=\"https:\/\/www.pressebox.de\/pressemitteilung\/michael-bauer-international-gmbh\/Online-Shopping-Affinity-Index\/boxid\/995168\">Go to the press release and read more&#8230;<\/a><\/p>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">share<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2F2020%2F03%2F02%2Fonline-shopping-affinity-index%2F&text=ONLINE-SHOPPING%20AFFINITY%20INDEX&via=MBIgeodata\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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Over and above the standard MBI data [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[118,119],"tags":[],"class_list":["post-6630","post","type-post","status-publish","format-standard","hentry","category-news","category-press"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>Karlsruhe, March 2nd, 2020: &nbsp;Michael Bauer International GmbH (MBI) created a new product to analyze the online-shopping activity and affinity of an area. Over and above the standard MBI data offering of socio-economic data which enabling the identification of areas with high population or purchasing power, the company has developed an additional product, named Online-Shopping Affinity. The Online-Shopping Affinity is an index, which is currently available for over 80 countries. This can be used to identify target groups with a high affinity for online-shopping and is also perfect for the analysis of digital awareness e.g. car sharing, e-mobility and electronics.&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/press\/\" rel=\"category tag\">Press<\/a>","author_info_v2":{"name":"robertsyork","url":"https:\/\/www.mbi-geodata.com\/en\/author\/robertsyork\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ONLINE-SHOPPING AFFINITY INDEX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/en\/2020\/03\/02\/online-shopping-affinity-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ONLINE-SHOPPING AFFINITY INDEX\" \/>\n<meta property=\"og:description\" content=\"Karlsruhe, March 2nd, 2020: &nbsp;Michael Bauer International GmbH (MBI) created a new product to analyze the online-shopping activity and affinity of an area. 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