{"id":17943,"date":"2024-11-20T10:59:04","date_gmt":"2024-11-20T09:59:04","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?p=17943"},"modified":"2024-11-20T12:00:15","modified_gmt":"2024-11-20T11:00:15","slug":"partner-story-oxford-partnership","status":"publish","type":"post","link":"https:\/\/www.mbi-geodata.com\/en\/2024\/11\/20\/partner-story-oxford-partnership\/","title":{"rendered":"Revolutionizing Hospitality Market Intelligence with The Oxford Partnership"},"content":{"rendered":"\n

The UK on-trade market is notoriously fragmented with complex ownership structures. Our partner The Oxford Partnership (Oxford) is a real-time data and insight agency that works with suppliers, operators and retailers in the hospitality industry both in the UK and internationally. Oxford simplifies the complexity of the UK on-trade market by organizing it into a comprehensive database that captures and trends all the latest data and performance insights at the outlet level. This helps customers understand the market and optimize their sales, brand, and marketing strategies.<\/p>\n\n\n\n

Solving key industry pain points in the hospitality industry<\/strong><\/h2>\n\n\n\n

Oxford\u2019s mission is to revolutionize global decision-making with cutting-edge market intelligence and tech-centric solutions for the hospitality industry and beyond. Built from a micro-outlet level, Oxford\u2019s market mapping provides the richest 360\u00ba view of hospitality venues, empowering customers to boost growth revenue, market share, and efficiency.<\/p>\n\n\n\n

Its data services, updated hourly, deliver the most current insights into the industry, covering everything from outlet universe trading patterns to event and campaign insight reports. With its detailed market mapping, Oxford offers unparalleled insight into hospitality venues.<\/p>\n\n\n\n

Oxford\u2019s data includes essential outlet trading information such as outlet name, address, postcode, URL, and telephone number, alongside numerous other dynamic data points.<\/p>\n\n\n\n

These additional data points help customers understand both venues and the consumers that visit and include venue segmentation and offer, outlet quality ranking (value > super premium), venue flags e.g., shows TV sport, consumer profile and usage, and other key performance measures: Draught beer & cider volume sales by category and brand, total \u00a3 spend \/ \u00a3 spend by consumer profile (in partnership with Barclays UK<\/strong><\/a>) and % occupancy rates, average consumer length of stay (mins).<\/p>\n\n\n

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Draught beer and cider performance during the Euro 2024 finale England vs. Spain in the UK<\/figcaption><\/figure><\/div>\n\n\n

Introducing comprehensive data services with Market Watch<\/strong><\/h2>\n\n\n\n

Oxford\u2019s comprehensive suite of data services, known as Market Watch, offers an unmatched level of detail and insight into the hospitality industry. Market Watch comprises:<\/p>\n\n\n\n