{"id":13965,"date":"2023-01-19T11:25:51","date_gmt":"2023-01-19T10:25:51","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?p=13965"},"modified":"2023-08-22T09:56:02","modified_gmt":"2023-08-22T07:56:02","slug":"trend-topic-2023-omnichannel-strategy-and-how-the-right-data-can-help-you-achieve-it","status":"publish","type":"post","link":"https:\/\/www.mbi-geodata.com\/en\/2023\/01\/19\/trend-topic-2023-omnichannel-strategy-and-how-the-right-data-can-help-you-achieve-it\/","title":{"rendered":"Trend topic 2023: Omnichannel strategy \u2013 and how the right data can help you achieve it"},"content":{"rendered":"\n<p><strong>Karlsruhe, 19.01.2023:<\/strong> The fact that online retail has experienced a boost due to the Covid-19 pandemic is by now well-known in the marketing and sales world. In 2023, the current challenge is to strategically integrate the often rapidly developed new solutions and channels into an overall concept and to connect them with each other in the best possible way. The key is a well-designed omnichannel strategy.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg\"><img decoding=\"async\" width=\"600\" height=\"849\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg\" alt=\"\" class=\"wp-image-13944\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg 600w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-212x300.jpg 212w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-62x88.jpg 62w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/figure><\/div>\n\n\n<p>Are you planning to expand your omnichannel strategy for 2023? Then you may be asking yourself questions like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is the online shopping affinity of my target group?<\/li>\n\n\n\n<li>Where is the ideal location for my pop-up store?<\/li>\n\n\n\n<li>Or, most importantly, in which regions and for which product categories is purchasing power likely to be highest \u2013 both online and offline? Am I exploiting my potential and investing in the right place?<\/li>\n<\/ul>\n\n\n\n<p>Answering these questions can significantly contribute to effective advertising campaigns, efficient use of the marketing budget, and more sales. The first step is to understand customer behavior based on internal customer data and external market data. Subsequently, a suitable strategy for channel integration can be developed.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.pressebox.de\/pressemitteilung\/michael-bauer-international-gmbh\/Trend-topic-2023-Omnichannel-strategy-and-how-the-right-data-can-help-you-achieve-it\/boxid\/1142625\" target=\"_blank\" rel=\"noreferrer noopener\">Find out how the right data can support you with this objective in our press release.<\/a><\/p>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">share<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2F2023%2F01%2F19%2Ftrend-topic-2023-omnichannel-strategy-and-how-the-right-data-can-help-you-achieve-it%2F&text=Trend%20topic%202023%3A%20Omnichannel%20strategy%20%E2%80%93%20and%20how%20the%20right%20data%20can%20help%20you%20achieve%20it&via=MBIgeodata\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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In 2023, the current [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":13944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[118,119,451,450],"tags":[458,446,438,355,461],"class_list":["post-13965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-press","category-purchasing-power","category-socio-demographics","tag-location-analysis","tag-online-affinity","tag-online-purchasing-power","tag-purchasing-power","tag-target-group-analysis"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",600,849,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-150x150.jpg",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-212x300.jpg",212,300,true],"medium_large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",600,849,false],"large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",600,849,false],"1536x1536":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",600,849,false],"2048x2048":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",600,849,false],"mini":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-62x88.jpg",62,88,true],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-125x125.jpg",125,125,true],"gform-image-choice-sm":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",212,300,false],"gform-image-choice-md":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",283,400,false],"gform-image-choice-lg":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg",424,600,false]},"post_excerpt_stackable_v2":"<p>Karlsruhe, 19.01.2023: The fact that online retail has experienced a boost due to the Covid-19 pandemic is by now well-known in the marketing and sales world. In 2023, the current challenge is to strategically integrate the often rapidly developed new solutions and channels into an overall concept and to connect them with each other in the best possible way. The key is a well-designed omnichannel strategy. Are you planning to expand your omnichannel strategy for 2023? Then you may be asking yourself questions like: What is the online shopping affinity of my target group? Where is the ideal location for&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/press\/\" rel=\"category tag\">Press<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/purchasing-power\/\" rel=\"category tag\">Purchasing Power<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/category\/socio-demographics\/\" rel=\"category tag\">Socio-Demographics<\/a>","author_info_v2":{"name":"jasmin","url":"https:\/\/www.mbi-geodata.com\/en\/author\/jasmin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trend topic 2023: Omnichannel strategy \u2013 and how the right data can help you achieve it - MBI Worldwide Geodata<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/en\/2023\/01\/19\/trend-topic-2023-omnichannel-strategy-and-how-the-right-data-can-help-you-achieve-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trend topic 2023: Omnichannel strategy \u2013 and how the right data can help you achieve it - MBI Worldwide Geodata\" \/>\n<meta property=\"og:description\" content=\"Karlsruhe, 19.01.2023: The fact that online retail has experienced a boost due to the Covid-19 pandemic is by now well-known in the marketing and sales world. 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