{"id":8211,"date":"2022-01-26T10:10:54","date_gmt":"2022-01-26T09:10:54","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?page_id=8211"},"modified":"2026-02-12T15:38:07","modified_gmt":"2026-02-12T14:38:07","slug":"purchasing-power-overview","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/en\/purchasing-power-overview\/","title":{"rendered":"PURCHASING POWER OVERVIEW"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1920\" height=\"627\" class=\"wp-block-cover__image-background wp-image-18074\" alt=\"Banknotes as an exemplary representation of purchasing power data\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_data.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_data.jpg 1920w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_data-300x98.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_data-1024x334.jpg 1024w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_data-768x251.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_data-1536x502.jpg 1536w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_data-88x29.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9700dea ugb-main-block\"><style>.ugb-9700dea .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Purchasing Power Data Overview<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-columns ugb-columns ugb-762a67e ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-762a67e > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:0.90fr 1.10fr !important}.ugb-762a67e.ugb-columns > .ugb-inner-block{max-width:1319px !important}@media screen and (min-width:768px){.ugb-762a67e.ugb-columns{padding-top:25px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-762a67e.ugb-columns{padding-left:35px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-762a67e-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-e456189 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px) and (max-width:1025px){.ugb-e456189.ugb-column{margin-left:0px !important}}@media screen and (min-width:768px){.ugb-e456189 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-right:50px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e456189-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-cover is-light\" style=\"min-height:700px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"846\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-18057\" alt=\"Two consumers laugh with purchases in their hands.\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg\" style=\"object-position:51% 31%\" data-object-fit=\"cover\" data-object-position=\"51% 31%\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg 846w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-248x300.jpg 248w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-768x930.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-73x88.jpg 73w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e5e603c ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-e5e603c.ugb-column{margin-top:0px !important;padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e5e603c-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-42e6912 ugb-main-block\"><style>.ugb-42e6912 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Understanding Markets and Consumers Worldwide<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-ef816bc ugb-main-block\"><style>.ugb-ef816bc .ugb-heading__title{font-size:26px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">What is Purchasing Power Data? <\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-text ugb-text ugb-aa60bc6 ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\">Purchasing power data represents regional <strong>consumption potential<\/strong>. It provides in-depth insights into <strong>disposable income<\/strong>, <strong>wealth<\/strong>, and <strong>consumption willingness<\/strong> of specific population groups, as well as<strong> consumer spending<\/strong>, broken down <strong>by product groups<\/strong>, <strong>distribution channels<\/strong>, and <strong>regions<\/strong>. <br><br>Both in <strong>retail <\/strong>and <strong>online <\/strong>sales, purchasing power data is crucial for targeted <strong>marketing strategies<\/strong>. Analyzing globally comparable purchasing power indicators enables sound decisions for <strong>market entry strategies<\/strong> and <strong>site planning<\/strong>. <br><br>MB-International, a provider of globally consistent and comparable market data, offers an extensive portfolio of purchasing power indicators and retail-relevant data from numerous countries worldwide, available for licensing.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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>India<\/option><option value='Indonesia' >Indonesia<\/option><option value='Iran, Islamic Republic of' >Iran, Islamic Republic of<\/option><option value='Iraq' >Iraq<\/option><option value='Ireland' >Ireland<\/option><option value='Israel' >Israel<\/option><option value='Italy' >Italy<\/option><option value='Jamaica' >Jamaica<\/option><option value='Japan' >Japan<\/option><option value='Jordan' >Jordan<\/option><option value='Kazakhstan' >Kazakhstan<\/option><option value='Kenya' >Kenya<\/option><option value='Kosovo' >Kosovo<\/option><option value='Kuwait' >Kuwait<\/option><option value='Kyrgyzstan' >Kyrgyzstan<\/option><option value='Lao People&#039;s Democratic Republic' >Lao People&#039;s Democratic Republic<\/option><option value='Latvia' >Latvia<\/option><option value='Lebanon' >Lebanon<\/option><option value='Lesotho' >Lesotho<\/option><option value='Liberia' >Liberia<\/option><option value='Liechtenstein' >Liechtenstein<\/option><option value='Lithuania' >Lithuania<\/option><option value='Luxembourg' >Luxembourg<\/option><option value='Macao' >Macao<\/option><option value='Madagascar' >Madagascar<\/option><option value='Malawi' >Malawi<\/option><option value='Malaysia' >Malaysia<\/option><option value='Maldives' >Maldives<\/option><option value='Mali' >Mali<\/option><option value='Malta' >Malta<\/option><option value='Marshall Islands' >Marshall Islands<\/option><option value='Martinique' >Martinique<\/option><option value='Mauritania' >Mauritania<\/option><option value='Mauritius' >Mauritius<\/option><option value='Mayotte' >Mayotte<\/option><option value='Mexico' >Mexico<\/option><option value='Micronesia' >Micronesia<\/option><option value='Moldova' >Moldova<\/option><option value='Monaco' >Monaco<\/option><option value='Mongolia' >Mongolia<\/option><option value='Montenegro' >Montenegro<\/option><option value='Montserrat' >Montserrat<\/option><option value='Morocco' >Morocco<\/option><option value='Mozambique' >Mozambique<\/option><option value='Myanmar' >Myanmar<\/option><option value='Namibia' >Namibia<\/option><option value='Nepal' >Nepal<\/option><option value='Netherlands' >Netherlands<\/option><option value='New Caledonia' >New Caledonia<\/option><option value='New Zealand' >New Zealand<\/option><option value='Nicaragua' >Nicaragua<\/option><option value='Niger' >Niger<\/option><option value='Nigeria' >Nigeria<\/option><option value='Norfolk Island' >Norfolk Island<\/option><option value='North Macedonia' >North Macedonia<\/option><option value='Northern Mariana Islands' >Northern Mariana Islands<\/option><option value='Norway' >Norway<\/option><option value='Oman' >Oman<\/option><option value='Pakistan' >Pakistan<\/option><option value='Palestine, State of' >Palestine, State of<\/option><option value='Panama' >Panama<\/option><option value='Papua New Guinea' >Papua New Guinea<\/option><option value='Paraguay' >Paraguay<\/option><option value='Peru' >Peru<\/option><option value='Philippines' >Philippines<\/option><option value='Poland' >Poland<\/option><option value='Portugal' >Portugal<\/option><option value='Puerto Rico' >Puerto Rico<\/option><option value='Qatar' >Qatar<\/option><option value='R\u00e9union' >R\u00e9union<\/option><option value='Romania' >Romania<\/option><option value='Russian Federation' >Russian Federation<\/option><option value='Saint Kitts and Nevis' >Saint Kitts and Nevis<\/option><option value='Saint Lucia' >Saint Lucia<\/option><option value='Saint Martin (French part)' >Saint Martin (French part)<\/option><option value='Saudi Arabia' >Saudi Arabia<\/option><option value='Senegal' >Senegal<\/option><option value='Serbia' >Serbia<\/option><option value='Sierra Leone' >Sierra Leone<\/option><option value='Singapore' >Singapore<\/option><option value='Slovakia' >Slovakia<\/option><option value='Slovenia' >Slovenia<\/option><option value='Solomon Islands' >Solomon Islands<\/option><option value='South Africa' >South Africa<\/option><option value='South Korea' >South Korea<\/option><option value='Spain' >Spain<\/option><option value='Sri Lanka' >Sri Lanka<\/option><option value='Sudan' >Sudan<\/option><option value='Suriname' >Suriname<\/option><option value='Sweden' >Sweden<\/option><option value='Switzerland' >Switzerland<\/option><option value='Syrian Arab Republic' >Syrian Arab Republic<\/option><option value='Taiwan' >Taiwan<\/option><option value='Tajikistan' >Tajikistan<\/option><option value='Tanzania, United Republic of' >Tanzania, United Republic of<\/option><option value='Thailand' >Thailand<\/option><option value='Timor-Leste' >Timor-Leste<\/option><option value='Togo' >Togo<\/option><option value='Tonga' >Tonga<\/option><option value='Trinidad and Tobago' >Trinidad and Tobago<\/option><option value='Tunisia' >Tunisia<\/option><option value='Turkey' >Turkey<\/option><option value='Turkmenistan' >Turkmenistan<\/option><option value='Turks and Caicos Islands' >Turks and Caicos Islands<\/option><option value='Uganda' >Uganda<\/option><option value='Ukraine' >Ukraine<\/option><option value='United Arab Emirates' >United Arab Emirates<\/option><option value='United Kingdom' >United Kingdom<\/option><option value='United States' >United States<\/option><option value='Uruguay' >Uruguay<\/option><option value='Uzbekistan' >Uzbekistan<\/option><option value='Venezuela' >Venezuela<\/option><option value='Vietnam' >Vietnam<\/option><option value='Virgin Islands, British' >Virgin Islands, British<\/option><option value='Virgin Islands, U.S.' >Virgin Islands, U.S.<\/option><option value='Yemen' >Yemen<\/option><option value='Zambia' >Zambia<\/option><option value='Zimbabwe' >Zimbabwe<\/option><\/select><\/div><\/div><div id=\"field_submit\" class=\"gfield gfield--type-submit gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-field-class=\"gform_editor_submit_container\" 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       }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-df66323 ugb-main-block\"><style>.ugb-df66323 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Purchasing Power Indicators and Retail-relevant Data from MB-International<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82110\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">PURCHASING POWER (IN GENERAL)<\/h2><div id=\"ac-82110\" class=\"c-accordion__content\">\n<p>Purchasing Power refers to the disposable income (net income excluding taxes and social security contributions, incl. transfer payments received) of a region&#8217;s population.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/\">Explore Purchasing Power (in General)<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82111\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">PURCHASING POWER TRENDS<\/h2><div id=\"ac-82111\" class=\"c-accordion__content\">\n<p>MBI Purchasing Power Trends allows you to observe a period of time in order to be able to analyze changes, developments, and trends.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/trends-for-population-and-purchasing-power\/\">Explore Purchasing Power Trends<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82112\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">RETAIL SPENDING<\/h2><div id=\"ac-82112\" class=\"c-accordion__content\">\n<p>Retail Spending comprises the shares of purchasing power available for retail spending.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-spending\/\">Explore Retail Spending<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82113\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">RETAIL TURNOVER<\/h2><div id=\"ac-82113\" class=\"c-accordion__content\">\n<p>Retail Turnover is the total of all sales made in the local retail trade.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-turnover\/\">Explore Retail Turnover<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82114\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">RETAIL CENTRALITY<\/h2><div id=\"ac-82114\" class=\"c-accordion__content\">\n<p>Retail Centrality is a measure of the attractiveness of a location as a shopping destination.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-centrality\/\">Explore Retail Centrality<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82115\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">CONSUMER SPENDING<\/h2><div id=\"ac-82115\" class=\"c-accordion__content\">\n<p>Consumer Spending quantifies the volume of spending by consumers in numerous countries on specific product ranges and services.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/consumer-spending\/\">Explore Consumer Spending<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82116\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">INCOME QUINTILES<\/h2><div id=\"ac-82116\" class=\"c-accordion__content\">\n<p>Income quintiles provide information on the breakdown of household income at the national level into 5 classes.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/income-quintiles\/\">Explore Income Quintiles<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82117\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">CONSTRUCTION DATA<\/h2><div id=\"ac-82117\" class=\"c-accordion__content\">\n<p>Our Construction Data shows the potential for all product groups related to the construction supply industry.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/construction-data\/\">Explore Construction Data<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-pb-accordion-item c-accordion__item js-accordion-item no-js\" data-initially-open=\"false\" data-click-to-close=\"true\" data-auto-close=\"true\" data-scroll=\"false\" data-scroll-offset=\"0\"><h2 id=\"at-82118\" class=\"c-accordion__title js-accordion-controller\" role=\"button\">EXTRA DATA FOR GERMANY<\/h2><div id=\"ac-82118\" class=\"c-accordion__content\">\n<p>Online Purchasing Power for Germany lists online spending for 39 product groups for all municipalities and 5-digit postal codes in Germany.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/online-purchasing-power-in-germany\/\">Explore Extra Data for Germany<\/a><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-32aeb95 ugb-main-block\"><style>.ugb-32aeb95 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}@media screen and (min-width:768px){.ugb-32aeb95.ugb-heading{margin-top:80px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Map Purchasing Power Worldwide<\/h2><p class=\"ugb-heading__subtitle\">Example map: annual nominal purchasing power per capita<\/p><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/service-mbi-geodata.com\/s\/pAXcxXyPqQMKBXJ\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"1920\" height=\"944\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_worldmap.jpg\" alt=\"A world map showing MBI data on regional purchasing power, throughout Europe and worldwide.\" class=\"wp-image-18058\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_worldmap.jpg 1920w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_worldmap-300x148.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_worldmap-1024x503.jpg 1024w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_worldmap-768x378.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_worldmap-1536x755.jpg 1536w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/purchasing_power_worldmap-88x43.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c0f519c ugb-main-block\"><style>.ugb-c0f519c .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}@media screen and (min-width:768px){.ugb-c0f519c.ugb-heading{margin-top:70px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Application: Purchasing Power Data for Your Market Analysis<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-f4a79e6 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-f4a79e6-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-32ab522 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-32ab522.ugb-column{margin-right:80px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-32ab522-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-2866a50 ugb-main-block\"><style>.ugb-2866a50 .ugb-heading__title{font-size:26px !important;font-weight:500 !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">What Use Cases is Purchasing Power Data Suitable For?<\/h3><\/div><\/div><\/div>\n\n\n\n<p>MBI&#8217;s purchasing power data is a reliable indicator for the distribution of products and services whose demand is strongly influenced by consumers&#8217; income levels. In particular, the demand for premium products\u2014whether sold directly or indirectly to consumers\u2014is closely linked to purchasing power trends. As a result, purchasing power data is used by manufacturers of consumer and durable goods, retailers, banks, insurance companies, real estate firms, and consumer-oriented service providers to estimate sales potential. Determining purchasing power is also valuable for marketing more affordable products, as it helps identify areas with medium to low purchasing power.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-29fbe65 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-29fbe65-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e362274 ugb-main-block\"><style>.ugb-e362274 .ugb-heading__title{font-size:26px !important;font-weight:500 !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Which Questions Can Be Answered with Purchasing Power Data?<\/h3><\/div><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market Analysis:<\/strong> What is the purchasing power of my current customers, and where are potential customers with similar purchasing power located?<\/li>\n\n\n\n<li><strong>Pricing Strategy:<\/strong> How should a new product be priced?<\/li>\n\n\n\n<li><strong>Advertising Planning:<\/strong> Where should advertising be placed to reach as many members of the target audience as possible?<\/li>\n\n\n\n<li><strong>Product Assortment Planning:<\/strong> Which products should be included in the product range in a specific region?<\/li>\n\n\n\n<li><strong>Branch Network Planning:<\/strong> Where should a new store be built to be accessible to as many members of the target audience as possible?<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-5d8fccb ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-5d8fccb li{--icon-size:41px !important}.ugb-5d8fccb li::before{width:41px !important;height:41px 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ul{columns:4}.ugb-5d8fccb .ugb-inner-block{text-align:left}.ugb-5d8fccb.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-5d8fccb.ugb-icon-list:before{background-color:#fff}.ugb-5d8fccb .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-5d8fccb.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #000;\" class=\"stk-highlight\">Potential Business <\/span>Applications<\/h2><div class=\"ugb-block-content\"><ul><li>Quantify regional sales opportunities \/ market potentials<\/li><li>Focus on marketing activities locally<\/li><li>Controlling: Formulate realistic and quantified objectives<\/li><li>Identify unused market potential<\/li><li>Restructure and optimize market and sales areas<\/li><li>Site planning: Develop expansion strategies<\/li><li>Evaluate areas for strengths and weaknesses<\/li><li>Map marketing campaigns<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">Key Differentiators<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable.png\" alt=\"\" class=\"wp-image-10934\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span style=\"color: #444;\" class=\"ugb-highlight\">Globally consistent and comparable data <\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate.png\" alt=\"\" class=\"wp-image-10936\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strict quality control <\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support.png\" alt=\"\" class=\"wp-image-10938\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\">Individual consulting and support<\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update.png\" alt=\"\" class=\"wp-image-10939\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-mbi-dark-gray-color has-text-color\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #313131;\" class=\"stk-highlight\">Continuous updating<\/span><\/span> after every release<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection.png\" alt=\"\" class=\"wp-image-10940\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % GDPR<\/span><\/span> <span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\">compliant<\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-61721ca ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-61721ca.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-61721ca.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-61721ca.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-61721ca-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-894732d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-894732d-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b9507e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b9507e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/about-us-2#why-mbi\">Discover More Advantages<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-04f088d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-04f088d-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-465b17f ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-465b17f.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-465b17f.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:1319px !important}.ugb-465b17f.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-465b17f.ugb-columns{padding-top:25px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-465b17f.ugb-columns{padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-465b17f-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-ba0c524 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px) and (max-width:1025px){.ugb-ba0c524.ugb-column{margin-left:0px !important}}@media screen and (min-width:768px){.ugb-ba0c524 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-right:50px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ba0c524-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-50ddf41 ugb-main-block\"><style>.ugb-50ddf41 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #444;\" class=\"stk-highlight\"><span style=\"color: #444;\" class=\"stk-highlight\">What Methodology Underpins MBI\u2019s Purchasing Power Data?<\/span><\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-be5f705 ugb-main-block\"><style>.ugb-be5f705 .ugb-heading__title{font-size:26px !important;font-weight:500 !important;text-transform:uppercase !important}@media screen and (min-width:768px){.ugb-be5f705.ugb-heading{margin-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\"><span style=\"color: #444;\" class=\"stk-highlight\">Experience and Quality for Over 25 Years<\/span><\/h3><\/div><\/div><\/div>\n\n\n\n<p>To enable both geographic and temporal comparisons, the data must be meticulously processed and normalized. At the same time, we monitor the ever-changing regional <a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\">boundaries <\/a>and socio-demographic conditions across the globe. This approach allows us to transform heterogeneous raw data into a reliable foundation for informed business decisions and detailed planning in localized geographic areas worldwide. Our long-standing experience as one of the leading global data providers, combined with rigorous quality controls, plays a crucial role in this process.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-82262c7 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-82262c7.ugb-column{margin-top:0px !important;padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-82262c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/data_processing_on_pc.jpg\" alt=\"A data expert is processing purchasing power data in the office.\" class=\"wp-image-18096\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/data_processing_on_pc.jpg 1920w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/data_processing_on_pc-300x200.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/data_processing_on_pc-1024x683.jpg 1024w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/data_processing_on_pc-768x512.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/data_processing_on_pc-1536x1024.jpg 1536w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/data_processing_on_pc-88x59.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-42e615f ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-42e615f .ugb-image-box__box{border-radius:0px !important}.ugb-42e615f .ugb-image-box__item{height:330px !important;justify-content:flex-start !important}.ugb-42e615f .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/05\/earth_country_availability.jpg)}.ugb-42e615f .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Area_Boundaries-1.jpg)}.ugb-42e615f .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Data_Formats.jpg)}.ugb-42e615f .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Datalink_API.jpg)}.ugb-42e615f .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-42e615f .ugb-image-box__title{font-size:24px !important;text-align:center !important;margin-bottom:20px !important}.ugb-42e615f .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-42e615f.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-42e615f .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-42e615f .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"COUNTRY AVAILABILITY\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">COUNTRY AVAILABILITY<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-europe\/\">Europe<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-north-america\/\">North America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-south-america\/\">South America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-asia\/\">Asia<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-oceania\/\">Oceania<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-africa\/\">Africa<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"AREA BOUNDARIES\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">AREA BOUNDARIES<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postcode Level<br>\u2022  Administrative Area Level<br>\u2022  Small Area Level<br><br><a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\">&gt; LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\" title=\"AREA BOUNDARIES\" aria-label=\"AREA BOUNDARIES\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATA FORMATS\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATA FORMATS<\/h4><\/div><p class=\"ugb-image-box__description\">Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab, .tabx) | MapInfo MIF\/MID | GeoJSON | GeoParquet (.parquet) | GeoPackage (.gpkg) | more on request<br><br><a href=\"https:\/\/www.mbi-geodata.com\/en\/data-formats\/\">> LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/data-formats\/\" title=\"DATA FORMATS\" aria-label=\"DATA FORMATS\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div 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2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Understanding Markets and Consumers Worldwide What is Purchasing Power Data? Purchasing power data represents regional consumption potential. It provides in-depth insights into disposable income, wealth, and consumption willingness of specific [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18057,"parent":0,"menu_order":50,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-8211","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg",846,1024,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-150x150.jpg",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-248x300.jpg",248,300,true],"medium_large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-768x930.jpg",698,845,true],"large":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg",698,845,false],"1536x1536":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg",846,1024,false],"2048x2048":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg",846,1024,false],"mini":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-73x88.jpg",73,88,true],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers-125x125.jpg",125,125,true],"gform-image-choice-sm":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg",248,300,false],"gform-image-choice-md":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg",330,400,false],"gform-image-choice-lg":["https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2025\/02\/Purchasing_Power_Consumers.jpg",496,600,false]},"post_excerpt_stackable_v2":"<p>Purchasing Power Data Overview Understanding Markets and Consumers Worldwide What is Purchasing Power Data? Purchasing power data represents regional consumption potential. It provides in-depth insights into disposable income, wealth, and consumption willingness of specific population groups, as well as consumer spending, broken down by product groups, distribution channels, and regions. Both in retail and online sales, purchasing power data is crucial for targeted marketing strategies. Analyzing globally comparable purchasing power indicators enables sound decisions for market entry strategies and site planning. MB-International, a provider of globally consistent and comparable market data, offers an extensive portfolio of purchasing power indicators and&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"jasmin","url":"https:\/\/www.mbi-geodata.com\/en\/author\/jasmin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Purchasing Power Data for Geomarketing<\/title>\n<meta name=\"description\" content=\"Use consistent &amp; comparable purchasing power data for market entry, location planning &amp; marketing strategies worldwide | For informed decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power-overview\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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