{"id":7929,"date":"2021-06-24T11:20:28","date_gmt":"2021-06-24T09:20:28","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?page_id=7929"},"modified":"2023-01-10T09:01:34","modified_gmt":"2023-01-10T08:01:34","slug":"online-purchasing-power-for-germany","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/online-purchasing-power-for-germany\/","title":{"rendered":"ONLINE PURCHASING POWER FOR GERMANY"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-14436\" alt=\"Laptop, credit card and banknotes as an exemplary representation for online purchasing power for Germany\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-sora-shimazaki-5935739.jpg\" style=\"object-position:44% 69%\" data-object-fit=\"cover\" data-object-position=\"44% 69%\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-44b7b8a ugb-main-block\"><style>.ugb-44b7b8a .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Online Purchasing Power FOR Germany<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl purchasing-power\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">HOW HIGH IS THE ONLINE PURCHASING POWER FOR INDIVIDUAL PRODUCT GROUPS?<\/h2><\/header>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2513f2d ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2513f2d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7d5b6e7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7d5b6e7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>Online retailing is booming. Consumers are spending an ever increasing amount of their money online. Online purchasing power is an important indicator that companies must take into account in expansion, location analysis, advertising planning and direct marketing.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a9bc268 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a9bc268-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>The online purchasing power contains the online spending in euros for 39 product groups, as well as the corresponding online share for all municipalities and 5-digit zip codes in Germany.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p>The breakdown into 39 different product groups shows the exact distribution of online spending for the respective product groups.<\/p>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl purchasing-power\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">AVAILABLE PRODUCT GROUPS \/ RANGES<\/h2><\/header>\n\n\n\n<ul class=\"twocollist\">\n<li>Food<\/li>\n\n\n\n<li>Non-alcoholic beverages<\/li>\n\n\n\n<li>Alcoholic beverages<\/li>\n\n\n\n<li>Tobacco<\/li>\n\n\n\n<li>Women&#8217;s fashion<\/li>\n\n\n\n<li>Men&#8217;s fashion<\/li>\n\n\n\n<li>Children&#8217;s fashion<\/li>\n\n\n\n<li><span style=\"color: #000;\" class=\"stk-highlight\">Lingerie<\/span><\/li>\n\n\n\n<li>Hosiery<\/li>\n\n\n\n<li>Other clothing<\/li>\n\n\n\n<li>Footwear<\/li>\n\n\n\n<li>Leather goods<\/li>\n\n\n\n<li>Furniture<\/li>\n\n\n\n<li>House and home textiles, other furnishings<\/li>\n\n\n\n<li>Large electrical appliances<\/li>\n\n\n\n<li>Small electrical appliances<\/li>\n\n\n\n<li>Household goods, glassware, tableware<\/li>\n\n\n\n<li>Detergents, cleaning agents and cleaning products<\/li>\n\n\n\n<li>Medical products<\/li>\n\n\n\n<li>Personal care<\/li>\n\n\n\n<li>Telecommunications<\/li>\n\n\n\n<li>Information technology<\/li>\n\n\n\n<li>Consumer electronics<\/li>\n\n\n\n<li>Recorded media<\/li>\n\n\n\n<li>Photo<\/li>\n\n\n\n<li>Optics<\/li>\n\n\n\n<li>Sports equipment<\/li>\n\n\n\n<li>Sportswear<\/li>\n\n\n\n<li>Sports shoes<\/li>\n\n\n\n<li>Toys and games<\/li>\n\n\n\n<li>Hobbies, musical instruments<\/li>\n\n\n\n<li>Books, newspapers, magazines, stationery<\/li>\n\n\n\n<li>Watches and jewelry<\/li>\n\n\n\n<li>Hardware store assortment<\/li>\n\n\n\n<li>Automotive spare parts and accessories<\/li>\n\n\n\n<li>Bicycles and accessories<\/li>\n\n\n\n<li>Pet supplies<\/li>\n\n\n\n<li>Baby supplies<\/li>\n\n\n\n<li>Other<\/li>\n<\/ul>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl purchasing-power\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">ONLINE PURCHASING POWER \u2014 SIGNIFICANT REGIONAL DIFFERENCES \u2014 EXAMPLE CONSUMER ELECTRONICS<\/h2><\/header>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image has-text-align-left stk-block stk-6417a6e\" data-block-id=\"6417a6e\"><style>.stk-6417a6e .stk-img-wrapper{width:35% !important}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-13944\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg\" width=\"600\" height=\"849\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland.jpg 600w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-212x300.jpg 212w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/01\/Online_Kaufkraft_Unterhaltungselektronik_Deutschland-62x88.jpg 62w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading aligncenter ugb-heading ugb-4ab968b ugb-main-block\"><style>.ugb-4ab968b .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">AT WHAT AREA LEVELS IS THE DATA AVAILABLE?<\/h2><\/div><\/div><\/div>\n\n\n\n<p><a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/postcode-zip-boundary-maps\/\">POSTCODE LEVEL<br><\/a>Zip code map with a spatial distribution of zip codes. The individual postal codes are displayed as a postal code area.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/administrative-area-maps\/\">ADMINISTRATIVE AREA LEVEL<br><\/a>Municipal boundaries plus higher-level boundaries such as county boundaries, administrative districts and state boundaries.<\/p>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-5d8fccb ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-5d8fccb li{--icon-size:41px !important}.ugb-5d8fccb li::before{width:41px !important;height:41px !important;transform:rotate(0deg) !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-5d8fccb 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li:nth-child(7):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-5d8fccb li:nth-child(8):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-5d8fccb.ugb-icon-list ul{columns:4}.ugb-5d8fccb .ugb-inner-block{text-align:left}.ugb-5d8fccb.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-5d8fccb.ugb-icon-list:before{background-color:#fff}.ugb-5d8fccb .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-5d8fccb.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #000;\" class=\"stk-highlight\">Potential Business <\/span>Applications<\/h2><div class=\"ugb-block-content\"><ul><li>Quantify regional sales opportunities \/ market potentials<\/li><li>Focus on marketing activities locally<\/li><li>Formulate realistic and quantified objectives<\/li><li>Identify unused market potential<\/li><li>Restructure and optimize market and sales areas<\/li><li>Develop expansion strategies<\/li><li>Evaluate areas for strengths and weaknesses<\/li><li>Map marketing campaigns<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-4 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}@media screen and (max-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:18px !important;padding-left:18px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">KEY DIFFERENTIATORS<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-290a10a\" data-block-id=\"290a10a\"><style>.stk-290a10a .stk-img-wrapper{width:60% !important}@media screen and (max-width:1023px){.stk-290a10a .stk-img-wrapper{width:100% !important}}@media screen and (max-width:767px){.stk-290a10a .stk-img-wrapper{width:50% !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-10936\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strict quality control <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-3e49811\" data-block-id=\"3e49811\"><style>.stk-3e49811 .stk-img-wrapper{width:60% !important}@media screen and (max-width:1023px){.stk-3e49811 .stk-img-wrapper{width:100% !important}}@media screen and (max-width:767px){.stk-3e49811 .stk-img-wrapper{width:50% !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-10938\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Individual consulting and support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-729c38b\" data-block-id=\"729c38b\"><style>.stk-729c38b .stk-img-wrapper{width:60% !important}@media screen and (max-width:1023px){.stk-729c38b .stk-img-wrapper{width:100% !important}}@media screen and (max-width:767px){.stk-729c38b .stk-img-wrapper{width:50% !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-10939\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Continuous updating<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6b6edd7\" data-block-id=\"6b6edd7\"><style>.stk-6b6edd7 .stk-img-wrapper{width:60% !important}@media screen and (max-width:1023px){.stk-6b6edd7 .stk-img-wrapper{width:100% !important}}@media screen and (max-width:767px){.stk-6b6edd7 .stk-img-wrapper{width:50% !important}}<\/style><figure class=\"stk-img-wrapper stk-image--shape-stretch\"><img decoding=\"async\" class=\"stk-img wp-image-10940\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection.png\" width=\"512\" height=\"512\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % GDPR<\/span><\/span> <span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">compliant<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70266c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/about-us-2#why-mbi\">Discover More Advantages<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-90e1c7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-90e1c7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-42e615f ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-42e615f .ugb-image-box__box{border-radius:0px !important}.ugb-42e615f .ugb-image-box__item{height:300px !important;justify-content:flex-start !important}.ugb-42e615f .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/05\/earth_country_availability.jpg)}.ugb-42e615f .ugb-image-box__item2 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ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"COUNTRY AVAILABILITY\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">COUNTRY AVAILABILITY<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-europe\/\">Europe<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-north-america\/\">North America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-south-america\/\">South America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-asia\/\">Asia<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/geodata-for-oceania\/\">Oceania<\/a> | <a 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Online retailing is booming. Consumers are spending an ever increasing amount of their money online. Online purchasing power is an important indicator that companies must take into account in expansion, location analysis, advertising planning and direct marketing. The online purchasing power contains the online spending in euros for 39 product groups, as well as the corresponding online   for all municipalities and 5-digit zip codes in Germany. The breakdown into 39 different product groups shows the exact distribution of online spending for the respective&hellip;<\/p>\n","category_list":"","author_info":{"name":"jasmin","url":"https:\/\/www.mbi-geodata.com\/en\/author\/jasmin\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":""},"post_excerpt_stackable_v2":"<p>Online Purchasing Power FOR Germany HOW HIGH IS THE ONLINE PURCHASING POWER FOR INDIVIDUAL PRODUCT GROUPS? Online retailing is booming. Consumers are spending an ever increasing amount of their money online. Online purchasing power is an important indicator that companies must take into account in expansion, location analysis, advertising planning and direct marketing. The online purchasing power contains the online spending in euros for 39 product groups, as well as the corresponding online   for all municipalities and 5-digit zip codes in Germany. The breakdown into 39 different product groups shows the exact distribution of online spending for the respective&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"jasmin","url":"https:\/\/www.mbi-geodata.com\/en\/author\/jasmin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Purchasing Power for Germany<\/title>\n<meta name=\"description\" content=\"Online purchasing power is an important indicator for market and expansion planning, location analysis, advertising and direct marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/online-purchasing-power-for-germany\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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