{"id":6882,"date":"2020-07-16T12:48:56","date_gmt":"2020-07-16T10:48:56","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?page_id=6882"},"modified":"2025-03-07T13:43:11","modified_gmt":"2025-03-07T12:43:11","slug":"location-analysis-in-stationary-retail-with-retail-focus-areas","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/en\/mobile-trace-data\/location-analysis-in-stationary-retail-with-retail-focus-areas\/","title":{"rendered":"Location analysis in retail with RETAIL FOCUS AREAS"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-50 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-8471\" alt=\"\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2020\/07\/Retail-focus-areas.jpg\" style=\"object-position:65% 77%\" data-object-fit=\"cover\" data-object-position=\"65% 77%\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3ed90f2 ugb-main-block\"><style>.ugb-3ed90f2 .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Retail Focus Areas<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-52175a9 ugb-main-block\"><style>.ugb-52175a9 .ugb-heading__title{font-size:32px !important}.ugb-52175a9 .ugb-heading__subtitle{font-weight:bold !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">DATA FOR VARIOUS ANALYSES<\/h2><p class=\"ugb-heading__subtitle\">Catchment Area Analysis \u2013 Customer Analysis \u2013 Competitive Analysis \u2013 Costumer Journey<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-0e8ec6e ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-0e8ec6e-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-3871f66 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3871f66-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide.<\/p>\n\n\n\n<p>You can identify visitors at specific branches or points of sale (e.g. shops, shopping centers\/zones) and make their movement patterns or whereabouts transparent over an extended period of time.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a2017ca ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a2017ca-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>The data answers the key question of where the consumers who shop in a particular store live and work. You gain insights on the number, shopping times and typology of your visitors as residents, commuters or tourists. In addition, you can use visitor frequency to determine which areas the visitors come from and whether they are regular or walk-in customers. A competition analysis provides you with information ranging from the loyalty of your visitors and the competitive situation (ranking, market shares) up to the customer journey (visit histories).<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e1503a3 ugb-main-block\"><style>.ugb-e1503a3 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Retail Focus Areas provide information on the following topics<\/h2><\/div><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Place of residence and number of visitors to the branch<\/li>\n\n\n\n<li>Place of work and number of visitors to the branch<\/li>\n\n\n\n<li>Proportion of branch visitors by month, weekdays, hours<\/li>\n\n\n\n<li>Proportion of visitor types: Residents, commuters, tourists<\/li>\n\n\n\n<li>Proportion and frequency of branch visits from the respective areas<\/li>\n\n\n\n<li>Proportion of visits to competitors branches<\/li>\n\n\n\n<li>Whereabouts during working hours<\/li>\n\n\n\n<li>Visit histories (before, after, etc.) of store visitors provide insights into the customer journey<\/li>\n\n\n\n<li>Ranking of branches and market shares in a given area<\/li>\n<\/ul>\n\n\n\n<p>You determine the area to be examined (postcode, municipality, home address, grid) as well as the branches or the point of sale.<\/p>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-8c45a04 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width ugb--has-custom-content-width-tablet ugb-main-block--inner-wide ugb--has-block-background ugb--has-background-overlay\"><style>.ugb-8c45a04 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.24fr 0.76fr !important}.ugb-8c45a04.ugb-columns{background-color:#000000;background-attachment:fixed;background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/05\/Globe_Background.jpg)}.ugb-8c45a04.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:1369px !important}.ugb-8c45a04.ugb-columns:before{background-color:#000000;opacity:0.3}@media screen and (min-width:768px){.ugb-8c45a04.ugb-columns{padding-top:20px !important;padding-right:20px !important;padding-bottom:20px !important;padding-left:20px !important}}@media screen and (max-width:1025px){.ugb-8c45a04.ugb-columns > .ugb-inner-block{min-width:auto !important;max-width:850px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8c45a04-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-8eb5f9d ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-8eb5f9d > .ugb-inner-block > .ugb-block-content > *{padding-right:35px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8eb5f9d-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-977a556 ugb-main-block\"><style>.ugb-977a556 .ugb-heading__title{font-size:32px !important;margin-bottom:30px !important}@media screen and (min-width:768px){.ugb-977a556.ugb-heading{padding-top:20px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\"><span style=\"color: #fff;\" class=\"ugb-highlight\">ADVANTAGES OF RETAIL FOCUS AREAS<\/span><\/h2><\/div><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list has-white-color has-text-color\">\n<li>Build on a variety of unique digital mobile data <\/li>\n\n\n\n<li>Customer and catchment area analyses (place of residence\/work) <\/li>\n\n\n\n<li>Competitor analyses, analyses of visits to competitor\u2019s stores <\/li>\n\n\n\n<li>Insights into the customer journey <\/li>\n\n\n\n<li>Target group-relevant implementation of marketing strategies <\/li>\n\n\n\n<li>Avoidance of scatter loss <\/li>\n\n\n\n<li>Budget savings <\/li>\n\n\n\n<li>Benchmarking <\/li>\n\n\n\n<li>Insights into customer loyalty<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f1b0b82 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f1b0b82-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-cover aligncenter\" style=\"padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-very-dark-gray-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/lightbulb-1_icon-icons.com_56942.png\" alt=\"\" class=\"wp-image-9531\" style=\"width:100px;height:100px\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-684b4d2 ugb-main-block\"><style>.ugb-684b4d2 .ugb-heading__title{font-size:32px !important;font-weight:500 !important;text-align:center}.ugb-684b4d2 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">SMART COMBINATION<\/h2><\/div><\/div><\/div>\n\n\n\n<p>Connecting the data on Retail Focus Areas with our globally consistent and comparable geodata you can identify valuable correlations. Additional to the information about how many people are located in a certain place at a certain time, you can also find out which target group they belong to. This provides you with the best basis for well-founded and data-based decisions.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/sociodemographic-data\/\">Demographics<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power-overview\/\">Purchasing Power<\/a><\/div>\n\n\n\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\">Area Boundaries<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-5d8fccb ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-5d8fccb li{--icon-size:41px !important}.ugb-5d8fccb li::before{width:41px !important;height:41px !important;transform:rotate(0deg) !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-5d8fccb 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li:nth-child(8):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-5d8fccb.ugb-icon-list ul{columns:4}.ugb-5d8fccb .ugb-inner-block{text-align:left}.ugb-5d8fccb.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-5d8fccb.ugb-icon-list:before{background-color:#fff}.ugb-5d8fccb .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-5d8fccb.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #000;\" class=\"stk-highlight\">Potential Business <\/span>Applications<\/h2><div class=\"ugb-block-content\"><ul><li>Quantify regional sales opportunities \/ market potentials<\/li><li>Focus on marketing activities locally<\/li><li>Controlling: Formulate realistic and quantified objectives<\/li><li>Identify unused market potential<\/li><li>Restructure and optimize market and sales areas<\/li><li>Site planning: Develop expansion strategies<\/li><li>Evaluate areas for strengths and weaknesses<\/li><li>Map marketing campaigns<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element has-very-dark-gray-color has-text-color\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/hanson-lu-sq5P00L7lXc-unsplash-1-1024x683.jpg\" alt=\"\" class=\"wp-image-14968 size-full\" style=\"object-position:50% 50%\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bd3fcce ugb-main-block\"><style>.ugb-bd3fcce .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">USE CASE<\/h2><\/div><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span class=\"tadv-color\" style=\"color:#313131\">An international retailer carried out a location analysis based on the examination of two of its own and two competitor branches. For all four branches, the places of residence and work of the visitors were considered and determined over an extended period of time on the basis of mobile geodata (refined and aggregated in strict compliance with the GDPR). By means of a frequency analysis, it was possible to determine how often visitors of a branch were identified there during the observation period whose place of residence or work is located in a certain postcode area. An analysis of the visits to numerous competitors in the immediate vicinity made it possible to determine the proportion of visitors who were also identified at least once in the respective competitor\u2019s branch during the observation period.<\/span><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">METHOD<\/h2><\/header>\n\n\n\n<p>The basis for this product is derived from digital mobile applications. The data is refined and aggregated in strict compliance with the GDPR (General Data Protection Regulation).<\/p>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">AT WHICH AREA LEVELS IS THE DATA AVAILABLE?<\/h2><\/header>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grid = In a regular grid, e.g. 70\u00d7110 meters<\/li>\n\n\n\n<li>Home address = Building block or house perimeter (KGS44), if available and in compliance with the GDPR<\/li>\n\n\n\n<li>PLZ5 \/ Admin = 5-digit postcodes or municipality<\/li>\n<\/ul>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">KEY DIFFERENTIATORS<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png\" alt=\"\" class=\"wp-image-10480\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Globally consistent and comparable data <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png\" alt=\"\" class=\"wp-image-10481\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strict quality control <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png\" alt=\"\" class=\"wp-image-10482\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Individual consulting and support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png\" alt=\"\" class=\"wp-image-10483\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Continuous updating<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png\" alt=\"\" class=\"wp-image-10484\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % GDPR<\/span><\/span> <span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">compliant<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item 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ugb-42e615f ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-42e615f .ugb-image-box__box{border-radius:0px !important}.ugb-42e615f .ugb-image-box__item{height:300px !important;justify-content:flex-start !important}.ugb-42e615f .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/05\/earth_country_availability.jpg)}.ugb-42e615f .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Area_Boundaries-1.jpg)}.ugb-42e615f .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Data_Formats.jpg)}.ugb-42e615f .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Datalink_API.jpg)}.ugb-42e615f .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-42e615f .ugb-image-box__title{font-size:24px !important;text-align:center !important;margin-bottom:20px !important}.ugb-42e615f .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-42e615f.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"COUNTRY AVAILABILITY\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">COUNTRY AVAILABILITY<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/europe\/\">Europe<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/north-america\/\">North America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/south-america\/\">South America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/asia\/\">Asia<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/oceania\/\">Oceania<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/africa\/\">Africa<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"AREA BOUNDARIES\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">AREA BOUNDARIES<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postcode Level<br>\u2022  Administrative Area Level<br>\u2022  Small Area Level<br><br><a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\">&gt; LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\" title=\"AREA BOUNDARIES\" aria-label=\"AREA BOUNDARIES\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATA FORMATS\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATA FORMATS<\/h4><\/div><p class=\"ugb-image-box__description\">Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab, .tabx) | MapInfo MIF\/MID | GeoJSON | more on request<br><br><a href=\"https:\/\/www.mbi-geodata.com\/en\/data-formats\/\">> LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/data-formats\/\" title=\"DATA FORMATS\" aria-label=\"DATA FORMATS\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATALINK API<\/h4><\/div><p class=\"ugb-image-box__description\">Easy access to a variety of MBI data<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<br><a href=\"https:\/\/www.mbi-geodata.com\/en\/datalink-api\/\"><br>&gt; LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/datalink-api\/\" title=\"DATALINK API\" aria-label=\"DATALINK API\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-140d24f ugb-main-block\"><style>.ugb-140d24f 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Please do not hesitate to contact us!<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1d520ee ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-1d520ee.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1d520ee-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-75bec9d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-75bec9d-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6e4e7e7 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href=\"mailto:?body=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2Fmobile-trace-data%2Flocation-analysis-in-stationary-retail-with-retail-focus-areas%2F&subject=Location%20analysis%20in%20retail%20with%20RETAIL%20FOCUS%20AREAS\" title=\"Send by email\" aria-label=\"Send by email\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>DATA FOR VARIOUS ANALYSES Catchment Area Analysis \u2013 Customer Analysis \u2013 Competitive Analysis \u2013 Costumer Journey The data on Retail Focus Areas enables you to analyze the location of your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":6860,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-6882","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>Retail Focus Areas DATA FOR VARIOUS ANALYSESCatchment Area Analysis \u2013 Customer Analysis \u2013 Competitive Analysis \u2013 Costumer Journey The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide. You can identify visitors at specific branches or points of sale (e.g. shops, shopping centers\/zones) and make their movement patterns or whereabouts transparent over an extended period of time. The data answers the key question of where the consumers who shop in a particular store live and&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"robertsyork","url":"https:\/\/www.mbi-geodata.com\/en\/author\/robertsyork\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Location analysis in retail with RETAIL FOCUS AREAS<\/title>\n<meta name=\"description\" content=\"The data on Retail Focus Areas enables you to analyze the location of your branches and competitor stores or points of sale in stationary retail on the basis of mobile geodata for most countries worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/en\/mobile-trace-data\/location-analysis-in-stationary-retail-with-retail-focus-areas\/\" \/>\n<meta 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