{"id":60,"date":"2014-03-24T15:51:39","date_gmt":"2014-03-24T15:51:39","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-centrality\/"},"modified":"2026-02-12T16:53:23","modified_gmt":"2026-02-12T15:53:23","slug":"retail-centrality","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-centrality\/","title":{"rendered":"RETAIL CENTRALITY INDEX"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-14403\" alt=\"A busy street in a metropolitan area suggests a high retail centrality index.\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/florian-wehde-iVW7mZPwd4g-unsplash.jpg\" style=\"object-position:30% 52%\" data-object-fit=\"cover\" data-object-position=\"30% 52%\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-44b7b8a ugb-main-block\"><style>.ugb-44b7b8a .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">RETAIL CENTRALITY INDEX<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl purchasing-power\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">WHAT IS THE RETAIL CENTRALITY INDEX?<\/h2><\/header>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2513f2d ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-2513f2d > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.40fr 0.60fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2513f2d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7d5b6e7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7d5b6e7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>The Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas\u2019 population down to the local retail trade. The index allows companies to zero in on their regional markets with increased precision and accuracy. At the administrative level, only municipalities with 10,000 and more inhabitants are listed.<\/p>\n\n\n\n<p>Cities having a large shopping appeal show a Centrality Index of more than 100, because they tie more Retail Spending of surrounding areas to themselves than they emit to those areas.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a9bc268 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a9bc268-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/service-mbi-geodata.com\/s\/K6mErMDdYE64pmn\" target=\"_blank\" rel=\"noreferrer noopener\">Download Flyer<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p>It is determined as the quotient of the <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-turnover\/\">RETAIL TURNOVER <\/a>and the <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-spending\/\">RETAIL SPENDING<\/a> (multiplied by 100).<\/p>\n\n\n\n<div>\n<table class=\"layouttable\" style=\"width: 400px; margin-bottom: 10px;\" border=\"0\">\n<tbody>\n<tr>\n<td rowspan=\"2\" valign=\"middle\">Centrality Index<\/td>\n<td rowspan=\"2\" valign=\"middle\">= (<\/td>\n<td align=\"center\"><span style=\"text-decoration: underline;\">&nbsp; &nbsp; Retail Turnover in&nbsp;\u2030&nbsp;&nbsp;&nbsp; <\/span><\/td>\n<td rowspan=\"2\" valign=\"middle\">) x 100<\/td>\n<\/tr>\n<tr>\n<td align=\"center\">Retail Spending in \u2030<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<p>Using our <a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/postcode-zip-boundary-maps\/\">postcode<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/administrative-area-maps\/\">administrative <\/a>or <a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/small-area-maps-micro-areas\/\">small area<\/a> level boundaries for the geographic visualization of the Retail Centrality allows for an even more effective and efficient decision-making.<\/p>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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ul{columns:4}.ugb-5d8fccb .ugb-inner-block{text-align:left}.ugb-5d8fccb.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-5d8fccb.ugb-icon-list:before{background-color:#fff}.ugb-5d8fccb .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-5d8fccb.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #000;\" class=\"stk-highlight\">Potential Business <\/span>Applications<\/h2><div class=\"ugb-block-content\"><ul><li>Quantify regional sales opportunities \/ market potentials<\/li><li>Focus on marketing activities locally<\/li><li>Controlling: Formulate realistic and quantified objectives<\/li><li>Identify unused market potential<\/li><li>Restructure and optimize market and sales areas<\/li><li>Site planning: Develop expansion strategies<\/li><li>Evaluate areas for strengths and weaknesses<\/li><li>Map marketing campaigns<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">KEY DIFFERENTIATORS<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png\" alt=\"\" class=\"wp-image-10480\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Globally consistent and comparable data <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png\" alt=\"\" class=\"wp-image-10481\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strict quality control <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png\" alt=\"\" class=\"wp-image-10482\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Individual consulting and support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png\" alt=\"\" class=\"wp-image-10483\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Continuous updating<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png\" alt=\"\" class=\"wp-image-10484\" style=\"width:200px;height:200px\"\/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % GDPR<\/span><\/span> <span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">compliant<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70266c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/about-us-2#why-mbi\">Discover More Advantages<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-90e1c7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-90e1c7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-42e615f ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-42e615f .ugb-image-box__box{border-radius:0px !important}.ugb-42e615f .ugb-image-box__item{height:330px !important;justify-content:flex-start !important}.ugb-42e615f .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/05\/earth_country_availability.jpg)}.ugb-42e615f .ugb-image-box__item2 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8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>The Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas\u2019 population down to the local retail trade. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":9,"menu_order":27,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-60","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>RETAIL CENTRALITY INDEX WHAT IS THE RETAIL CENTRALITY INDEX? The Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas\u2019 population down to the local retail trade. The index allows companies to zero in on their regional markets with increased precision and accuracy. At the administrative level, only municipalities with 10,000 and more inhabitants are listed. Cities having a large shopping appeal show a Centrality Index of more than 100, because they tie more Retail Spending of surrounding areas to themselves than they emit to those areas. Download Flyer&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"saasweb-admin","url":"https:\/\/www.mbi-geodata.com\/en\/author\/saasweb-admin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Centrality Index \/ Globally consistent and comparable<\/title>\n<meta name=\"description\" content=\"Retail Centrality Index describes the ability of an area to pin the Retail Spending of its population and of other areas\u2019 population down to the local retail trade.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/retail-centrality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail 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