{"id":14156,"date":"2023-04-18T11:52:44","date_gmt":"2023-04-18T09:52:44","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/en\/?page_id=14156"},"modified":"2025-03-07T13:40:33","modified_gmt":"2025-03-07T12:40:33","slug":"trends-for-population-and-purchasing-power","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/en\/trends-for-population-and-purchasing-power\/","title":{"rendered":"TRENDS FOR POPULATION AND PURCHASING POWER"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-50 has-background-dim\"><\/span><img decoding=\"async\" width=\"1920\" height=\"855\" class=\"wp-block-cover__image-background wp-image-14159\" alt=\"Population and purchasing power trends are represented by arrows.\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/Population_Purchasing_Power_Trend.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/Population_Purchasing_Power_Trend.jpg 1920w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/Population_Purchasing_Power_Trend-300x134.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/Population_Purchasing_Power_Trend-1024x456.jpg 1024w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/Population_Purchasing_Power_Trend-768x342.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/Population_Purchasing_Power_Trend-1536x684.jpg 1536w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/Population_Purchasing_Power_Trend-88x39.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3ed90f2 ugb-main-block\"><style>.ugb-3ed90f2 .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Trends for Population and Purchasing Power<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-d0189bf ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-d0189bf-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-1aad460 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-1aad460-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bc7634f ugb-main-block\"><style>.ugb-bc7634f .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important;margin-bottom:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">What is a Trend Analysis?<\/h2><\/div><\/div><\/div>\n\n\n\n<p>Trend analysis is an important approach to predicting future developments in different industries and making decisions based on these predictions. It enables companies to prepare for the future by forecasting trends and developments in different areas. This process involves examining data to identify behaviors and patterns that indicate future developments.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-e32dadc ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-e32dadc-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-606847f ugb-main-block\"><style>.ugb-606847f .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important;margin-bottom:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">What Are MBI Trends?<\/h2><\/div><\/div><\/div>\n\n\n\n<p>The current purchasing power-related and socio-demographic data from MBI are suitable for numerous analyses, but only ever depict a point in time. In order to be able to analyze changes, developments and trends, however, a period of time must be observed. MBI Trends are available for our <a href=\"https:\/\/www.mbi-geodata.com\/en\/sociodemographic-data\/population\/\">Population <\/a>and <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/\">Purchasing Power Data<\/a>, as well as for <a href=\"https:\/\/www.mbi-geodata.com\/en\/purchasing-power\/consumer-spending\/\">Consumer Spending by Product Groups<\/a>. They can be licensed as an add-on when purchasing one of these three products.<\/p>\n\n\n\n<p>Our MBI trends provide information on whether the key figure under consideration has increased strongly, moderately, remained unchanged, moderately decreased, or strongly decreased compared to the last MBI data update. This allows you to perform trend analyses without licensing the complete data sets from the last years.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-10d4262 ugb-main-block\"><style>.ugb-10d4262 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important;margin-bottom:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">How can your company benefit from a trend analysis?<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-737fe64 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-737fe64-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-8d2a610 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-8d2a610-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>The trend analysis in combination with population and purchasing power data can help companies better understand the needs and behaviors of consumers and respond to changing market conditions. When companies incorporate trends in population and purchasing power data into their planning, they can gain valuable insights into the future demand and consumption behavior of their target group. Additionally, they can better assess the demand for certain products and services and respond accordingly.<\/p>\n\n\n\n<p>One example is the analysis of sales data and population statistics to identify the needs and preferences of customers in specific geographic regions and to develop marketing campaigns tailored to these target groups. Furthermore, product ranges can be optimized and pricing strategies adjusted accordingly.<\/p>\n\n\n\n<p>Overall, the combination of trend analysis with population and purchasing power data is a valuable tool for companies to align their business strategy with future market conditions and thus gain a competitive advantage.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-f65ff82 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-f65ff82-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/06\/MBI-Trends.jpg\"><img decoding=\"async\" width=\"1024\" height=\"581\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/06\/MBI-Trends.jpg\" alt=\"A map shows the MBI Trends.\" class=\"wp-image-14770\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/06\/MBI-Trends.jpg 1024w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/06\/MBI-Trends-300x170.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/06\/MBI-Trends-768x436.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/06\/MBI-Trends-88x50.jpg 88w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c3f18e2 ugb-main-block\"><style>.ugb-c3f18e2 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important;text-align:left}.ugb-c3f18e2 .ugb-inner-block{text-align:left}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Sample of the Data Structure for MBI Trends<\/h2><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"969\" height=\"380\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/MBI_Trends_Barcelona_Purchasing_Power_Population.jpg\" alt=\"The table shows sample data for Barcelona. The MBI trends shown there indicate whether purchasing power and population are rising, staying the same or falling in certain postcode areas.\" class=\"wp-image-14217\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/MBI_Trends_Barcelona_Purchasing_Power_Population.jpg 969w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/MBI_Trends_Barcelona_Purchasing_Power_Population-300x118.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/MBI_Trends_Barcelona_Purchasing_Power_Population-768x301.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/MBI_Trends_Barcelona_Purchasing_Power_Population-88x35.jpg 88w\" sizes=\"(max-width: 969px) 100vw, 969px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-8c569de ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-8c569de-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-96f6154 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-96f6154-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>CTRYCODE \u2013 two digit country code by ISO 3166<br>POSTCODE \u2013 Postcode<br>NAME \u2013 name of the most populous administrative area<br>P_TRE \u2013 Population: short-term trend compared to calculation of the last release<br>PP_CI_TRE \u2013 Purchasing power: short-term trend compared to calculation of the last release<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a192124 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a192124-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-mbi-dark-gray-color has-text-color\">P_T Population (Nighttime) year average: total number<br>P_PRM Population (Nighttime) year average: per mill of country<br>PP_MIO Purchasing Power: million Euro<br>PP_PRM Purchasing Power: per mill of country<br>PP_EURO Purchasing Power: Euro per capita<br>PP_CI Purchasing Power: index (country eq. 100)<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-82ad5f8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-82ad5f8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>\u2191 significant growth (3 % and above)<br>\u2197 slight growth (1 % to 3 %)<br>\u2192 stagnation (-1 % to 1 %)<br>\u2198 slight decline (-3 % to -1 %)<br>\u2193 significant decline (below -3 %)<\/p>\n\n\n\n<p>N no value \u2013 trend not available due to, i.e., secrecy<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<p>The columns &#8220;Description&#8221; and &#8220;MBI Trends&#8221; belong to the add-ons MBI Trends Purchasing Power and MBI Trends Population. In the example shown in the table, both main products Population and Purchasing Power have been licensed, as well as both associated add-ons for MBI Trends.<\/p>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-91a9647 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-91a9647 li{--icon-size:41px !important}.ugb-91a9647 li::before{width:41px !important;height:41px !important;transform:rotate(0deg) !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-91a9647 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ul{columns:4}.ugb-91a9647 .ugb-inner-block{text-align:left}.ugb-91a9647.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-91a9647.ugb-icon-list:before{background-color:#fff}.ugb-91a9647 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-91a9647.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\">Possible applications of MBI Trends<\/h2><div class=\"ugb-block-content\"><ul><li>Regional market analysis for manufacturers of consumer goods, retailers, banks, insurers, and other consumer-oriented service providers<\/li><li>Make regions with economic growth visible<\/li><li>Identify potential customer base in a region<\/li><li>Identify growth opportunities for your own company<\/li><li>Consider relocation to a more profitable market<\/li><li>Make informed policy decisions on infrastructure development and economic aid<\/li><li>Risk management for investments and lending<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill-element has-very-dark-gray-color has-text-color\" style=\"grid-template-columns:31% auto\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/purchasing_power_trend.jpg\" alt=\"The growth of the money towers in the picture symbolises the growth trend of purchasing power in an area.\" class=\"wp-image-14160 size-full\" style=\"object-position:36% 47%\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/purchasing_power_trend.jpg 800w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/purchasing_power_trend-300x225.jpg 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/purchasing_power_trend-768x576.jpg 768w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2023\/04\/purchasing_power_trend-88x66.jpg 88w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-bd3fcce ugb-main-block\"><style>.ugb-bd3fcce .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">USE CASE<\/h2><\/div><\/div><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-very-dark-gray-color has-text-color\">A consumer goods company is considering expanding its business into a new region. By using population size trend data, the company can identify areas that are experiencing growth and therefore may have a growing number of potential customers. In addition, by looking at purchasing power trends, the company can gain insight into whether the region is attractive as a sales market and whether the region&#8217;s economic strength is sufficient to generate demand for the products it offers.<\/p>\n\n\n\n<p class=\"has-very-dark-gray-color has-text-color\">Building on the analyses, the company can better tailor its product offerings and marketing strategies to the local consumer group. For example, if the region has a growing purchasing power for the product group &#8220;Durables for recreation and culture&#8221;, the company can focus on providing these goods. If purchasing power and population decline, the company may decide not to expand its business in this area. Alternatively, they may need to adjust their product offerings and marketing strategies to better match the needs and preferences of the remaining consumer group.<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">Key Differentiators<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable.png\" alt=\"\" class=\"wp-image-10934\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/worldwide_comparable-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span style=\"color: #444;\" class=\"ugb-highlight\">Globally consistent and comparable data <\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate.png\" alt=\"\" class=\"wp-image-10936\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/quality_certificate-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strict quality control <\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support.png\" alt=\"\" class=\"wp-image-10938\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/support-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\">Individual consulting and support<\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update.png\" alt=\"\" class=\"wp-image-10939\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/update-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-mbi-dark-gray-color has-text-color\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #313131;\" class=\"stk-highlight\">Continuous updating<\/span><\/span> after every release<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection.png\" alt=\"\" class=\"wp-image-10940\" style=\"width:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection.png 512w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-300x300.png 300w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-150x150.png 150w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-88x88.png 88w, https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/03\/dataprotection-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\"><span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % GDPR<\/span><\/span> <span class=\"tadv-color\" style=\"color:#fff\"><span style=\"color: #444;\" class=\"ugb-highlight\">compliant<\/span><\/span><\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-61721ca ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-61721ca.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-61721ca.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-61721ca.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-61721ca-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-894732d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-894732d-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-b9507e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-b9507e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/about-us-2#why-mbi\">Discover More Advantages<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-04f088d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-04f088d-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-42e615f ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-42e615f .ugb-image-box__box{border-radius:0px !important}.ugb-42e615f .ugb-image-box__item{height:300px !important;justify-content:flex-start !important}.ugb-42e615f .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/05\/earth_country_availability.jpg)}.ugb-42e615f .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Area_Boundaries-1.jpg)}.ugb-42e615f .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Data_Formats.jpg)}.ugb-42e615f .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/04\/Datalink_API.jpg)}.ugb-42e615f .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-42e615f .ugb-image-box__title{font-size:24px !important;text-align:center !important;margin-bottom:20px !important}.ugb-42e615f .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-42e615f.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"COUNTRY AVAILABILITY\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">COUNTRY AVAILABILITY<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/europe\/\">Europe<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/north-america\/\">North America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/south-america\/\">South America<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/asia\/\">Asia<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/oceania\/\">Oceania<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/en\/mbi-supplier-manufacturer-worldwide-geodata\/africa\/\">Africa<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"AREA BOUNDARIES\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">AREA BOUNDARIES<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postcode Level<br>\u2022  Administrative Area Level<br>\u2022  Small Area Level<br><br><a href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\">&gt; LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/area-boundaries\/\" title=\"AREA BOUNDARIES\" aria-label=\"AREA BOUNDARIES\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATA FORMATS\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATA FORMATS<\/h4><\/div><p class=\"ugb-image-box__description\">Tab delimited file (TXT) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab, .tabx) | MapInfo MIF\/MID | GeoJSON | more on request<br><br><a href=\"https:\/\/www.mbi-geodata.com\/en\/data-formats\/\">> LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/data-formats\/\" title=\"DATA FORMATS\" aria-label=\"DATA FORMATS\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATALINK API<\/h4><\/div><p class=\"ugb-image-box__description\">Easy access to a variety of MBI data<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<br><a href=\"https:\/\/www.mbi-geodata.com\/en\/datalink-api\/\"><br>&gt; LEARN MORE<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/en\/datalink-api\/\" title=\"DATALINK API\" aria-label=\"DATALINK API\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-140d24f ugb-main-block\"><style>.ugb-140d24f .ugb-heading__title{font-size:22px !important;font-weight:500 !important;text-align:center}.ugb-140d24f .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h4 class=\"ugb-heading__title\">TELL US WHERE YOU ARE HEADING.<br>WE WILL GLADLY ASSIST YOU IN SELECTING THE DATA NEEDED TO REACH YOUR GOAL.<\/h4><p class=\"ugb-heading__subtitle\"> Didn&#8217;t find what you are looking for or have another question? Please do not hesitate to contact us!<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1d520ee ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-1d520ee.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1d520ee-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-75bec9d ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-75bec9d-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Our experts will be happy to advise you individually and without obligation on which data you can use to create added value for your company and realize savings.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6e4e7e7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6e4e7e7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Would you like to evaluate and visualize the data?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-af21d17 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-af21d17.ugb-columns{margin-top:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-af21d17-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-bd6c7ba ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-bd6c7ba-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Us<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-0b134a8 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0b134a8-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/contact-us\/?subject=Request%20test%20data\" target=\"_blank\" rel=\"noreferrer noopener\">Request Free Test Data<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">share<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fen%2Ftrends-for-population-and-purchasing-power%2F&text=TRENDS%20FOR%20POPULATION%20AND%20PURCHASING%20POWER&via=MBIgeodata\" title=\"Share on X\" aria-label=\"Share on X\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>What is a Trend Analysis? Trend analysis is an important approach to predicting future developments in different industries and making decisions based on these predictions. 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Trend analysis is an important approach to predicting future developments in different industries and making decisions based on these predictions. It enables companies to prepare for the future by forecasting trends and developments in different areas. This process involves examining data to identify behaviors and patterns that indicate future developments. What Are MBI Trends? The current purchasing power-related and socio-demographic data from MBI are suitable for numerous analyses, but only ever depict a point in time. In order to be able to analyze changes, developments and trends, however, a&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"jasmin","url":"https:\/\/www.mbi-geodata.com\/en\/author\/jasmin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TRENDS FOR POPULATION AND PURCHASING POWER<\/title>\n<meta name=\"description\" content=\"Be the first to adapt to market changes! Trend analysis with MBI Population and Purchasing Power Trends. 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