{"id":26606,"date":"2025-10-28T09:14:04","date_gmt":"2025-10-28T08:14:04","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/de\/?p=26606"},"modified":"2025-10-28T09:17:02","modified_gmt":"2025-10-28T08:17:02","slug":"mbi-where-to-besucherstroeme","status":"publish","type":"post","link":"https:\/\/www.mbi-geodata.com\/de\/2025\/10\/28\/mbi-where-to-besucherstroeme\/","title":{"rendered":"Mit MBI Where To echte Besucherstr\u00f6me und regionale Verbindungen erkennen"},"content":{"rendered":"\n<p>Karlsruhe, 28. Oktober 2025: Die Michael Bauer International GmbH (MBI), ein weltweit f\u00fchrender Anbieter einheitlicher und vergleichbarer Geodaten sowie Location Intelligence, pr\u00e4sentiert ihr neuestes Datenprodukt: MBI Where To. Das innovative Datenset macht sichtbar, wie sich Menschen tats\u00e4chlich zwischen Postleitzahlgebieten bewegen und liefert damit wertvolle Einblicke in reale Besucherstr\u00f6me, regionale Verflechtungen und neue Potenziale f\u00fcr gezieltes Standort- und Zielgruppenmanagement.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-1024x531.png\" alt=\"\" class=\"wp-image-26607\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-1024x531.png 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-300x156.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-768x398.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Bewegung verstehen. Chancen erkennen. Pr\u00e4zise ansprechen.<\/strong><\/h2>\n\n\n\n<p>Mit MBI Where To wird auf einen Blick deutlich, woher Menschen kommen, wohin sie gehen und welche unsichtbaren Verbindungen zwischen Regionen bestehen. F\u00fcr jedes Postleitzahlgebiet zeigt das Datenset transparente Ein- und Auspendel- sowie Besucherbewegungen: sowohl die Top 10 und Top 25 verkn\u00fcpften Postleitzahlen als auch jene Gebiete, die zusammen 80 % der gesamten Bewegungen abbilden.<\/p>\n\n\n\n<p>So entsteht eine umfassende, sofort einsetzbare Basis f\u00fcr Origin-Destination-Analysen, die nicht nur Zielorte erfasst, sondern auch alle Zwischenstopps \u2013 vom Arbeitsweg \u00fcber Einkaufs- oder Freizeitaktivit\u00e4ten bis hin zu Kaffeepausen.<\/p>\n\n\n\n<p>\u201eMit MBI Where To er\u00f6ffnen wir unseren Kunden eine v\u00f6llig neue Perspektive auf Bewegung\u201c, erkl\u00e4rt Ray Roberts-York, Gesch\u00e4ftsf\u00fchrer bei MBI. \u201eOb im Handel, in der Stadtplanung, im Marketing oder in der Immobilienwirtschaft \u2013 zu verstehen, wie Menschen sich tats\u00e4chlich zwischen Regionen bewegen, ist ein entscheidender Wettbewerbsvorteil.\u201c<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Relevante Insights f\u00fcr zahlreiche Branchen<\/strong><\/h2>\n\n\n\n<p>MBI Where To richtet sich an Fachleute aus unterschiedlichsten Bereichen, die auf Bev\u00f6lkerungsdynamiken angewiesen sind, um fundierte Entscheidungen zu treffen. Das Datenset hilft dabei,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>attraktive Standorte anhand realer Besucherstr\u00f6me zu identifizieren,<\/li>\n\n\n\n<li>Marketing- und Werbekampagnen gezielt auf Einzugsgebiete auszurichten,<\/li>\n\n\n\n<li>lokale und \u00fcberregionale Reichweiten zu verstehen,<\/li>\n\n\n\n<li>Infrastruktur- und Stadtplanung datenbasiert zu unterst\u00fctzen und<\/li>\n\n\n\n<li>die Attraktivit\u00e4t und Performance einzelner Gebiete zu bewerten.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Intelligente Methodik. DSGVO-konforme Daten.<\/strong><\/h2>\n\n\n\n<p>Die Datenbasis von MBI Where To beruht auf einer ausgereiften Methodik, die verschiedene Einflussgr\u00f6\u00dfen kombiniert, darunter Bev\u00f6lkerungszahlen, Arbeitsplatzdichte, Binnen- und grenz\u00fcberschreitende Migration sowie tempor\u00e4re Aufenthaltsmuster. S\u00e4mtliche Daten werden aggregiert und vollst\u00e4ndig DSGVO-konform verarbeitet \u2013 f\u00fcr maximale Datensicherheit und Verl\u00e4sslichkeit. In Kombination mit MBI\u2019s weltweit einheitlichem Geodaten-Portfolio, etwa zu Demographie, Kaufkraft oder Gebietsgrenzen, lassen sich Bewegungsmuster bis ins Detail analysieren: Wer bewegt sich wo, und warum? So entstehen pr\u00e4zise Zielgruppenanalysen und datengetriebene Strategien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beispiel: Dynamische Str\u00f6me in Z\u00fcrich<\/strong><\/h2>\n\n\n\n<p>Das anfangs dargestellte Beispiel aus dem Postleitzahlgebiet 8055 Z\u00fcrich zeigt, wie leistungsf\u00e4hig das Datenset ist: Bewohnerinnen und Bewohner von 8055 besuchen am h\u00e4ufigsten die Gebiete 8003, 8004 und 8045, w\u00e4hrend umgekehrt die meisten Besucher aus 8045, 8003 und 8047 kommen, ein klarer Einblick in reale Pendler- und Besucherbeziehungen innerhalb der Stadt.<\/p>\n\n\n\n<p><\/p>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">Teilen<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2F2025%2F10%2F28%2Fmbi-where-to-besucherstroeme%2F&text=Mit%20MBI%20Where%20To%20echte%20Besucherstr%C3%B6me%20und%20regionale%20Verbindungen%20erkennen&via=MBIgeodata\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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Oktober 2025: Die Michael Bauer International GmbH (MBI), ein weltweit f\u00fchrender Anbieter einheitlicher und vergleichbarer Geodaten sowie Location Intelligence, pr\u00e4sentiert ihr neuestes Datenprodukt: MBI Where To. Das innovative [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":26607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"categories":[523,119,120],"tags":[512,630,627],"table_tags":[],"class_list":["post-26606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bewegungsdaten","category-news","category-press","tag-bewegungsdaten","tag-mbi-where-to","tag-mobile-trace-data"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",2350,1219,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-150x150.png",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-300x156.png",300,156,true],"medium_large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-768x398.png",698,362,true],"large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To-1024x531.png",698,362,true],"1536x1536":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",1536,797,false],"2048x2048":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",2048,1062,false],"mini":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",88,46,false],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",125,65,false],"gform-image-choice-sm":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",300,156,false],"gform-image-choice-md":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",400,207,false],"gform-image-choice-lg":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2025\/10\/MBI-Where-To.png",600,311,false]},"post_excerpt_stackable_v2":"<p>Karlsruhe, 28. Oktober 2025: Die Michael Bauer International GmbH (MBI), ein weltweit f\u00fchrender Anbieter einheitlicher und vergleichbarer Geodaten sowie Location Intelligence, pr\u00e4sentiert ihr neuestes Datenprodukt: MBI Where To. Das innovative Datenset macht sichtbar, wie sich Menschen tats\u00e4chlich zwischen Postleitzahlgebieten bewegen und liefert damit wertvolle Einblicke in reale Besucherstr\u00f6me, regionale Verflechtungen und neue Potenziale f\u00fcr gezieltes Standort- und Zielgruppenmanagement. Bewegung verstehen. Chancen erkennen. Pr\u00e4zise ansprechen. Mit MBI Where To wird auf einen Blick deutlich, woher Menschen kommen, wohin sie gehen und welche unsichtbaren Verbindungen zwischen Regionen bestehen. F\u00fcr jedes Postleitzahlgebiet zeigt das Datenset transparente Ein- und Auspendel- sowie Besucherbewegungen: sowohl die&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.mbi-geodata.com\/de\/category\/bewegungsdaten\/\" rel=\"category tag\">Bewegungsdaten<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/de\/category\/news\/\" rel=\"category tag\">News<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/de\/category\/press\/\" rel=\"category tag\">Presse<\/a>","author_info_v2":{"name":"jessica","url":"https:\/\/www.mbi-geodata.com\/de\/author\/jessica\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mit MBI Where To echte Besucherstr\u00f6me erkennen<\/title>\n<meta name=\"description\" content=\"MBI Where To zeigt echte Bewegungsmuster zwischen Postleitzahlgebieten \u2013 f\u00fcr pr\u00e4zise Analysen, gezieltes Marketing und smarte Standortentscheidungen.\" 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