{"id":9388,"date":"2021-06-22T09:03:24","date_gmt":"2021-06-22T07:03:24","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/de\/?page_id=9388"},"modified":"2024-01-09T19:48:48","modified_gmt":"2024-01-09T18:48:48","slug":"haushaltsstruktur","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/haushaltsstruktur\/","title":{"rendered":"HAUSHALTSSTRUKTUR"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-21978\" alt=\"Eine Familie mit einem Kind symbolisiert die Haushaltsstrukturdaten von MBI.\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur.jpg\" style=\"object-position:48% 28%\" data-object-fit=\"cover\" data-object-position=\"48% 28%\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur.jpg 1920w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-300x169.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-1024x576.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-768x432.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-1536x864.jpg 1536w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-88x50.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9700dea ugb-main-block\"><style>.ugb-9700dea .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Haushalts&shy;struktur<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c339a51 ugb-main-block\"><style>.ugb-c339a51 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">In welchem Zusammenhang werden die Haushalts&shy;struktur&shy;daten verwendet?<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-text ugb-text ugb-db6946d ugb-text--design-plain ugb-text--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\">Haushaltsstrukturdaten geh\u00f6ren zu unseren soziodemographischen Zusatzvariablen und unterst\u00fctzen Unternehmen beim Treffen von fundierten und datenbasierten Entscheidungen. Sie k\u00f6nnen beispielsweise f\u00fcr eine Markt- und Standortanalyse oder Vertriebsgebietsplanung genutzt werden.<\/p><\/div><div class=\"ugb-text__text\"><p class=\"ugb-text__text-2\">Konsumentenanalysen. Sie unterst\u00fctzen Unternehmen dabei, ihre Produkte und Dienstleistungen dort anzubieten bzw. Marketingma\u00dfnahmen gezielt dort einzusetzen, wo sich die Personen oder Haushalte mit dem gr\u00f6\u00dften Interesse daf\u00fcr befinden.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<p><strong>Beispiel Frankreich: Haushaltsstruktur auf Gemeindeebene<\/strong><\/p>\n\n\n\n<p>Die Daten f\u00fcr Frankreich beinhalten:<br>Haushaltsstruktur: Mann Single<br>Haushaltsstruktur: Frau Single&nbsp;<br>Haushaltsstruktur: andere Haushalte<br>Haushaltsstruktur: Familien \u2013 Paar ohne Kinder<br>Haushaltsstruktur: Familien \u2013 Paar mit Kindern<br>Haushaltsstruktur: Familien \u2013 alleinerziehend<br>&nbsp;<br>Die Inhalte dieser Zusatzdaten sind landesspezifisch, d.&nbsp;h. unterschiedlich f\u00fcr die L\u00e4nder unseres weltweit einheitlichen und vergleichbaren Datenangebotes.<\/p>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-91a9647 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-91a9647 li{--icon-size:41px 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ul{columns:4}.ugb-91a9647 .ugb-inner-block{text-align:left}.ugb-91a9647.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-91a9647.ugb-icon-list:before{background-color:#fff}.ugb-91a9647 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-91a9647.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"> Anwendungsm\u00f6glich&shy;keiten<\/h2><div class=\"ugb-block-content\"><ul><li>Regionale Absatzchancen und Marktpotentiale quantifizieren<\/li><li>Gebiete nach St\u00e4rken und Schw\u00e4chen bewerten<\/li><li>Unausgesch\u00f6pfte Potenziale lokalisieren<\/li><li>Realistische Planziele formulieren<\/li><li>Marketing-Aktivit\u00e4ten lokal fokussieren<\/li><li>Markt- und Vertriebsgebiete optimieren<\/li><li>Marketing-Kampagnen r\u00e4umlich visualisieren<\/li><li>Expansionsstrategien entwickeln<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">VORTEILE UNSERER GEODATEN<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png\" alt=\"\" class=\"wp-image-10480\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Weltweit einheitliche und vergleichbare Daten <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png\" alt=\"\" class=\"wp-image-10481\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strenge Qualit\u00e4tskontrolle <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png\" alt=\"\" class=\"wp-image-10482\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Pers\u00f6nliche Beratung und Support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png\" alt=\"\" class=\"wp-image-10483\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Stetige Aktualisierung<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png\" alt=\"\" class=\"wp-image-10484\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % DSGVO-konform<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70266c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/weltweite-geodaten-von-michael-bauer-international-gmbh#warum-mbi\">Mehr Vorteile entdecken<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-90e1c7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-90e1c7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-0abfedd ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-0abfedd .ugb-image-box__box{border-radius:0px !important}.ugb-0abfedd .ugb-image-box__item{height:300px !important;justify-content:flex-start !important}.ugb-0abfedd .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/05\/Erde_Laenderverfuegbarkeit.jpg)}.ugb-0abfedd .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Gebietsgrenzen-1.jpg)}.ugb-0abfedd .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datenformate.jpg)}.ugb-0abfedd .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datalink_API.jpg)}.ugb-0abfedd .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-0abfedd .ugb-image-box__title{font-size:24px !important;text-align:center !important;margin-bottom:20px !important}.ugb-0abfedd .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-0abfedd.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"L\u00c4NDERVERF\u00dcGBARKEIT\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">L\u00c4NDERVERF\u00dcGBARKEIT<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-europa\/\">Europa<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-nordamerika\/\">Nordamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-suedamerika\/\">S\u00fcdamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-asien\/\">Asien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-ozeanien\/\">Ozeanien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-afrika\/\">Afrika<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"GEBIETSGRENZEN\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">GEBIETSGRENZEN<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postleitzahlebene<br>\u2022  Administrative Ebene<br>\u2022  Mikrogeographische Ebene<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\" title=\"GEBIETSGRENZEN\" aria-label=\"GEBIETSGRENZEN\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATENFORMATE\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATENFORMATE<\/h4><\/div><p class=\"ugb-image-box__description\">Text file (CSV\/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF\/MID | weitere auf Anfrage <br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\" title=\"DATENFORMATE\" aria-label=\"DATENFORMATE\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATALINK API<\/h4><\/div><p class=\"ugb-image-box__description\">Einfacher Zugang zu verschiedenen MBI-Daten<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\" title=\"DATALINK API\" aria-label=\"DATALINK API\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-8059c5d ugb-main-block\"><style>.ugb-8059c5d .ugb-heading__title{font-size:22px !important;font-weight:500 !important;text-align:center}.ugb-8059c5d .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">SAGEN SIE UNS WO SIE HINWOLLEN.<br>WIR SAGEN IHNEN MIT WELCHEN DATEN SIE IHR ZIEL ERREICHEN.<\/h3><p class=\"ugb-heading__subtitle\"> Sie haben nicht gefunden, was sie suchen oder haben eine andere Frage? Z\u00f6gern Sie nicht, uns zu kontaktieren! <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-75618e4 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-75618e4.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-75618e4.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-75618e4-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-70246e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70246e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Unsere Experten beraten Sie gerne individuell und unverbindlich, mit welchen Daten Sie f\u00fcr Ihr Unternehmen Mehrwerte schaffen und Einsparungen realisieren k\u00f6nnen. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d7aec1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d7aec1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Sie wollen sich selbst ein Bild davon machen, wie gut unsere Daten zu Ihnen passen?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1dc2613 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-1dc2613.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-1dc2613.ugb-columns{margin-top:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1dc2613-content-wrapper\">\n<div 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class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>In welchem Zusammenhang werden die Haushalts&shy;struktur&shy;daten verwendet? Haushaltsstrukturdaten geh\u00f6ren zu unseren soziodemographischen Zusatzvariablen und unterst\u00fctzen Unternehmen beim Treffen von fundierten und datenbasierten Entscheidungen. Sie k\u00f6nnen beispielsweise f\u00fcr eine Markt- und [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":21978,"parent":20,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"acf":[],"featured_image_urls":{"full":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur.jpg",1920,1080,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-150x150.jpg",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-768x432.jpg",698,393,true],"large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-1024x576.jpg",698,393,true],"1536x1536":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur.jpg",1920,1080,false],"mini":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-88x50.jpg",88,50,true],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-125x125.jpg",125,125,true]},"post_excerpt_stackable":"<p>Haushalts&shy;struktur In welchem Zusammenhang werden die Haushalts&shy;struktur&shy;daten verwendet? Haushaltsstrukturdaten geh\u00f6ren zu unseren soziodemographischen Zusatzvariablen und unterst\u00fctzen Unternehmen beim Treffen von fundierten und datenbasierten Entscheidungen. Sie k\u00f6nnen beispielsweise f\u00fcr eine Markt- und Standortanalyse oder Vertriebsgebietsplanung genutzt werden.Konsumentenanalysen. Sie unterst\u00fctzen Unternehmen dabei, ihre Produkte und Dienstleistungen dort anzubieten bzw. Marketingma\u00dfnahmen gezielt dort einzusetzen, wo sich die Personen oder Haushalte mit dem gr\u00f6\u00dften Interesse daf\u00fcr befinden. Beispiel Frankreich: Haushaltsstruktur auf Gemeindeebene Die Daten f\u00fcr Frankreich beinhalten:Haushaltsstruktur: Mann SingleHaushaltsstruktur: Frau Single&nbsp;Haushaltsstruktur: andere HaushalteHaushaltsstruktur: Familien \u2013 Paar ohne KinderHaushaltsstruktur: Familien \u2013 Paar mit KindernHaushaltsstruktur: Familien \u2013 alleinerziehend&nbsp;Die Inhalte dieser Zusatzdaten sind landesspezifisch, d.&nbsp;h. unterschiedlich f\u00fcr&hellip;<\/p>\n","category_list":"","author_info":{"name":"jasmin","url":"https:\/\/www.mbi-geodata.com\/de\/author\/jasmin\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur.jpg",1920,1080,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-150x150.jpg",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-768x432.jpg",698,393,true],"large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-1024x576.jpg",698,393,true],"1536x1536":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur.jpg",1920,1080,false],"mini":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-88x50.jpg",88,50,true],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/07\/Haushaltsstruktur-125x125.jpg",125,125,true]},"post_excerpt_stackable_v2":"<p>Haushalts&shy;struktur In welchem Zusammenhang werden die Haushalts&shy;struktur&shy;daten verwendet? Haushaltsstrukturdaten geh\u00f6ren zu unseren soziodemographischen Zusatzvariablen und unterst\u00fctzen Unternehmen beim Treffen von fundierten und datenbasierten Entscheidungen. Sie k\u00f6nnen beispielsweise f\u00fcr eine Markt- und Standortanalyse oder Vertriebsgebietsplanung genutzt werden.Konsumentenanalysen. Sie unterst\u00fctzen Unternehmen dabei, ihre Produkte und Dienstleistungen dort anzubieten bzw. Marketingma\u00dfnahmen gezielt dort einzusetzen, wo sich die Personen oder Haushalte mit dem gr\u00f6\u00dften Interesse daf\u00fcr befinden. Beispiel Frankreich: Haushaltsstruktur auf Gemeindeebene Die Daten f\u00fcr Frankreich beinhalten:Haushaltsstruktur: Mann SingleHaushaltsstruktur: Frau Single&nbsp;Haushaltsstruktur: andere HaushalteHaushaltsstruktur: Familien \u2013 Paar ohne KinderHaushaltsstruktur: Familien \u2013 Paar mit KindernHaushaltsstruktur: Familien \u2013 alleinerziehend&nbsp;Die Inhalte dieser Zusatzdaten sind landesspezifisch, d.&nbsp;h. unterschiedlich f\u00fcr&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"jasmin","url":"https:\/\/www.mbi-geodata.com\/de\/author\/jasmin\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Daten zur Haushaltsstruktur - weltweit einheitlich und vergleichbar von MBI<\/title>\n<meta name=\"description\" content=\"Unsere Daten zur Haushaltsstruktur unterst\u00fctzen zielgruppenspezifische Konsumentenanalyse, Markt- und Standortanalyse sowie Vertriebsgebietsplanung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/haushaltsstruktur\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daten zur Haushaltsstruktur - 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