{"id":8169,"date":"2020-02-21T11:11:41","date_gmt":"2020-02-21T10:11:41","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/de\/?page_id=8169"},"modified":"2024-01-09T19:53:42","modified_gmt":"2024-01-09T18:53:42","slug":"online-shopping-affinitaet","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/de\/online-shopping-affinitaet\/","title":{"rendered":"ONLINE-SHOPPING AFFINITY"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" width=\"1280\" height=\"853\" class=\"wp-block-cover__image-background wp-image-14235\" alt=\"Ein Mann mit einer hohen Online-Shopping-Affinit\u00e4t nutzt das Internet auf seinem Tablet, um etwas online zu kaufen.\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-cup-of-couple-6634170.jpg\" style=\"object-position:44% 52%\" data-object-fit=\"cover\" data-object-position=\"44% 52%\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-cup-of-couple-6634170.jpg 1280w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-cup-of-couple-6634170-300x200.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-cup-of-couple-6634170-1024x682.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-cup-of-couple-6634170-768x512.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/pexels-cup-of-couple-6634170-88x59.jpg 88w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-44b7b8a ugb-main-block\"><style>.ugb-44b7b8a .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">ONLINE-SHOPPING-AFFINIT\u00e4t<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1cb4ca2\" data-block-id=\"1cb4ca2\"><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1cb4ca2-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-e5b8b8c\" data-block-id=\"e5b8b8c\"><style>@media screen and (min-width:768px){.stk-e5b8b8c{flex:1 1 66.7% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-e5b8b8c-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-e5b8b8c-inner-blocks\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-6887c10 ugb-main-block\"><style>.ugb-6887c10 .ugb-heading__title{font-size:32px !important}.ugb-6887c10 .ugb-heading__subtitle{font-weight:bold !important;margin-bottom:0px !important}@media screen and (min-width:768px){.ugb-6887c10.ugb-heading{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">ZIELGRUPPEN IM INTERNET <\/h2><p class=\"ugb-heading__subtitle\">Sie wollen die Zielgruppen identifizieren, die das Internet und das Angebot des Online-Handels intensiv nutzen?<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-text ugb-text ugb-13d0396 ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-13d0396 > .ugb-inner-block > .ugb-block-content > *{padding-right:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\">Der Anteil des Onlinehandels am globalen Einzelhandelsumsatz w\u00e4chst und nimmt weiter an Bedeutung zu. Aufbauend auf unserem Angebot an sozio\u00f6konomischen Daten, mit denen Gebiete mit hoher Bev\u00f6lkerung oder Kaufkraft identifiziert werden k\u00f6nnen, entwickelten wir die Daten Online-Shopping-Affinit\u00e4t. Mit Online-Shopping-Affinit\u00e4t k\u00f6nnen Sie Gruppen identifizieren, die eine Affinit\u00e4t zum Kauf im Internet haben.<br><br>Aufgrund der Datenschutzrichtlinien und der nahezu endlosen Zahlungsm\u00f6glichkeiten (weltweit) beim Online-Einkauf war klar, dass wir einen alternativen Weg finden mussten, um das Online-Einkaufspotenzial eines Gebiets zu ermitteln. Die Online-Shopping-Affinit\u00e4t ist ein Index, der derzeit f\u00fcr \u00fcber 80 L\u00e4nder verf\u00fcgbar ist. Unsere Studien ergaben, dass die Online-Shopping-Affinit\u00e4t auch perfekt f\u00fcr Analysen in Bereichen wie Carsharing, Elektromobilit\u00e4t und Elektronik geeignet ist.<br><br>Daten zu Online Shopping Affinit\u00e4t k\u00f6nnen geographisch visualisiert werden \u2013 zusammen mit unseren Postleitzahlgrenzen, administrativen Grenzen oder mikrogeographischen Grenzen erm\u00f6glichen sie eine noch effektivere und effizientere Entscheidungsfindung.<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/02\/MBI_Online-Shopping-Affinity.pdf\">Flyer herunterladen<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-block-column--v2 stk-column stk-block stk-8a7e811\" data-block-id=\"8a7e811\"><style>@media screen and (min-width:768px){.stk-8a7e811{flex:1 1 33.3% !important}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-8a7e811-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-8a7e811-inner-blocks\">\n<div class=\"wp-block-cover aligncenter\" style=\"padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-very-dark-gray-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-89c6cee ugb-main-block\"><style>.ugb-89c6cee .ugb-heading__title{font-size:32px !important;font-weight:500 !important;text-align:center}.ugb-89c6cee .ugb-inner-block{text-align:center}@media screen and (min-width:768px){.ugb-89c6cee.ugb-heading{margin-right:-30px !important;margin-left:-30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">DIE METHODIK<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-text ugb-text ugb-4f6beee ugb-text--design-plain ugb-text--columns-1 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\">Im Rahmen einer globalen Lifestyle-Umfrage wurde der Affinit\u00e4tsindex \u201eOnline\u201c abgeleitet, indem die Intensit\u00e4t des Online-Kaufs durch Verbraucher abgefragt und in die Berechnung auf regionaler Ebene umgesetzt wurde. Grundlage sind unsere globalen soziodemographischen und geographischen Variablen sowie bestehende nationale, regionale, psychographische und verhaltensbezogene Merkmale.<\/p><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-91a9647 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-91a9647 li{--icon-size:41px !important}.ugb-91a9647 li::before{width:41px !important;height:41px !important;transform:rotate(0deg) !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-91a9647 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li:nth-child(8):before{background-image:url('data:image\/svg+xml;base64,PHN2ZyBjbGFzcz0idWdiLWN1c3RvbS1pY29uIiBlbmFibGUtYmFja2dyb3VuZD0ibmV3IDAgMCA1MTIgNTEyIiBoZWlnaHQ9IjUxMnB4IiBpZD0iTGF5ZXJfMSIgdmVyc2lvbj0iMS4xIiB2aWV3Qm94PSIwIDAgNTEyIDUxMiIgd2lkdGg9IjUxMnB4IiB4bWw6c3BhY2U9InByZXNlcnZlIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5L3hsaW5rIj48cGF0aCBkPSJNMTc4LjM3NSwyODcuODEyTDczLjA5NCwzOTMuMDk0TDMyLDM1MmMtMTcuNjg4LDAtMzIsMTQuMzEyLTMyLDMydjk2YzAsMTcuNjg4LDE0LjMxMiwzMiwzMiwzMmg5NiAgICBjMTcuNjg4LDAsMzItMTQuMzEyLDMyLTMybC00MS4wOTUtNDEuMDYybDEwNS4yODEtMTA1LjMxMkwxNzguMzc1LDI4Ny44MTJ6IE00ODAsMGgtOTZjLTE3LjY4OCwwLTMyLDE0LjMyOC0zMiwzMmw0MS4wOTQsNDEuMDk0ICAgIEwyODcuODEyLDE3OC4zNzVsNDUuODEyLDQ1LjgxMmwxMDUuMjgxLTEwNS4yNjZMNDgwLDE2MGMxNy42ODgsMCwzMi0xNC4zMTIsMzItMzJWMzJDNTEyLDE0LjMyOCw0OTcuNjg4LDAsNDgwLDB6IE00ODAsMzUyICAgIGwtNDEuMDk1LDQxLjA5NGwtMTA1LjI4LTEwNS4yODFsLTQ1LjgxMiw0NS44MTJsMTA1LjI4MSwxMDUuMzEyTDM1Miw0ODBjMCwxNy42ODgsMTQuMzEyLDMyLDMyLDMyaDk2YzE3LjY4OCwwLDMyLTE0LjMxMiwzMi0zMiAgICB2LTk2QzUxMiwzNjYuMzEyLDQ5Ny42ODgsMzUyLDQ4MCwzNTJ6IE0xNjAsMzJjMC0xNy42NzItMTQuMzEyLTMyLTMyLTMySDMyQzE0LjMxMiwwLDAsMTQuMzI4LDAsMzJ2OTZjMCwxNy42ODgsMTQuMzEyLDMyLDMyLDMyICAgIGw0MS4wOTQtNDEuMDc4bDEwNS4yODEsMTA1LjI2Nmw0NS44MTItNDUuODEyTDExOC45MDYsNzMuMDk0TDE2MCwzMnoiLz48L3N2Zz4=')}.ugb-91a9647.ugb-icon-list ul{columns:4}.ugb-91a9647 .ugb-inner-block{text-align:left}.ugb-91a9647.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-91a9647.ugb-icon-list:before{background-color:#fff}.ugb-91a9647 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-91a9647.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"> VIELSEITIGE ANWENDUNGSM\u00d6GLICH&shy;KEITEN DER ONLINE-SHOPPING-Affinit\u00e4t <\/h2><div class=\"ugb-block-content\"><ul><li>Logistik: Optimierung der Zustellung<\/li><li>Gebiete nach St\u00e4rken und Schw\u00e4chen bewerten<\/li><li>E-Commerce im Einzelhandel: Zielgruppen identifizieren f\u00fcr Online-Shopping<\/li><li>Realistische Planziele formulieren<\/li><li>Werbung: Identifizieren von Geofencing-Bereichen f\u00fcr Online-Eink\u00e4ufe<\/li><li>Markt- und Vertriebsgebiete optimieren<\/li><li>Marketing-Kampagnen r\u00e4umlich visualisieren<\/li><li>Streaming-Dienste: Ermittlung des Marktpotentials zur Expansion<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">VORTEILE UNSERER GEODATEN<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png\" alt=\"\" class=\"wp-image-10480\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Weltweit einheitliche und vergleichbare Daten <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png\" alt=\"\" class=\"wp-image-10481\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strenge Qualit\u00e4tskontrolle <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png\" alt=\"\" class=\"wp-image-10482\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Pers\u00f6nliche Beratung und Support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png\" alt=\"\" class=\"wp-image-10483\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Stetige Aktualisierung<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png\" alt=\"\" class=\"wp-image-10484\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % DSGVO-konform<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70266c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/weltweite-geodaten-von-michael-bauer-international-gmbh#warum-mbi\">Mehr Vorteile entdecken<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-90e1c7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-90e1c7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-0abfedd ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-0abfedd .ugb-image-box__box{border-radius:0px !important}.ugb-0abfedd .ugb-image-box__item{height:300px !important;justify-content:flex-start !important}.ugb-0abfedd .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/05\/Erde_Laenderverfuegbarkeit.jpg)}.ugb-0abfedd .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Gebietsgrenzen-1.jpg)}.ugb-0abfedd .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datenformate.jpg)}.ugb-0abfedd .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datalink_API.jpg)}.ugb-0abfedd .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-0abfedd .ugb-image-box__title{font-size:24px !important;text-align:center !important;margin-bottom:20px !important}.ugb-0abfedd .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-0abfedd.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"L\u00c4NDERVERF\u00dcGBARKEIT\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">L\u00c4NDERVERF\u00dcGBARKEIT<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-europa\/\">Europa<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-nordamerika\/\">Nordamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-suedamerika\/\">S\u00fcdamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-asien\/\">Asien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-ozeanien\/\">Ozeanien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-afrika\/\">Afrika<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"GEBIETSGRENZEN\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">GEBIETSGRENZEN<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postleitzahlebene<br>\u2022  Administrative Ebene<br>\u2022  Mikrogeographische Ebene<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\" title=\"GEBIETSGRENZEN\" aria-label=\"GEBIETSGRENZEN\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATENFORMATE\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATENFORMATE<\/h4><\/div><p class=\"ugb-image-box__description\">Text file (CSV\/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF\/MID | weitere auf Anfrage <br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\" title=\"DATENFORMATE\" aria-label=\"DATENFORMATE\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATALINK API<\/h4><\/div><p class=\"ugb-image-box__description\">Einfacher Zugang zu verschiedenen MBI-Daten<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\" title=\"DATALINK API\" aria-label=\"DATALINK API\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-8059c5d ugb-main-block\"><style>.ugb-8059c5d .ugb-heading__title{font-size:22px !important;font-weight:500 !important;text-align:center}.ugb-8059c5d .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">SAGEN SIE UNS WO SIE HINWOLLEN.<br>WIR SAGEN IHNEN MIT WELCHEN DATEN SIE IHR ZIEL ERREICHEN.<\/h3><p class=\"ugb-heading__subtitle\"> Sie haben nicht gefunden, was sie suchen oder haben eine andere Frage? Z\u00f6gern Sie nicht, uns zu kontaktieren! <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-75618e4 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-75618e4.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-75618e4.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-75618e4-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-70246e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70246e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Unsere Experten beraten Sie gerne individuell und unverbindlich, mit welchen Daten Sie f\u00fcr Ihr Unternehmen Mehrwerte schaffen und Einsparungen realisieren k\u00f6nnen. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d7aec1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d7aec1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Sie wollen sich selbst ein Bild davon machen, wie gut unsere Daten zu Ihnen passen?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1dc2613 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-1dc2613.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-1dc2613.ugb-columns{margin-top:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1dc2613-content-wrapper\">\n<div 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class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/?subject=Anfrage%20Testdaten\" target=\"_blank\" rel=\"noreferrer noopener\"> Kostenlose Testdaten anfordern <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 alignfull uagb-block-d7ce5f91 uagb-columns__columns-1 uagb-columns__max_width-custom\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column 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class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2Fonline-shopping-affinitaet%2F&text=ONLINE-SHOPPING%20AFFINITY&via=MBIgeodata\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a\"><a 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class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>ZIELGRUPPEN IM INTERNET Sie wollen die Zielgruppen identifizieren, die das Internet und das Angebot des Online-Handels intensiv nutzen? Der Anteil des Onlinehandels am globalen Einzelhandelsumsatz w\u00e4chst und nimmt weiter an [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":35,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"acf":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":""},"post_excerpt_stackable":"<p>ONLINE-SHOPPING-AFFINIT\u00e4t ZIELGRUPPEN IM INTERNET Sie wollen die Zielgruppen identifizieren, die das Internet und das Angebot des Online-Handels intensiv nutzen? Der Anteil des Onlinehandels am globalen Einzelhandelsumsatz w\u00e4chst und nimmt weiter an Bedeutung zu. Aufbauend auf unserem Angebot an sozio\u00f6konomischen Daten, mit denen Gebiete mit hoher Bev\u00f6lkerung oder Kaufkraft identifiziert werden k\u00f6nnen, entwickelten wir die Daten Online-Shopping-Affinit\u00e4t. Mit Online-Shopping-Affinit\u00e4t k\u00f6nnen Sie Gruppen identifizieren, die eine Affinit\u00e4t zum Kauf im Internet haben.Aufgrund der Datenschutzrichtlinien und der nahezu endlosen Zahlungsm\u00f6glichkeiten (weltweit) beim Online-Einkauf war klar, dass wir einen alternativen Weg finden mussten, um das Online-Einkaufspotenzial eines Gebiets zu ermitteln. Die Online-Shopping-Affinit\u00e4t ist ein&hellip;<\/p>\n","category_list":"","author_info":{"name":"robertsyork","url":"https:\/\/www.mbi-geodata.com\/de\/author\/robertsyork\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":""},"post_excerpt_stackable_v2":"<p>ONLINE-SHOPPING-AFFINIT\u00e4t ZIELGRUPPEN IM INTERNET Sie wollen die Zielgruppen identifizieren, die das Internet und das Angebot des Online-Handels intensiv nutzen? Der Anteil des Onlinehandels am globalen Einzelhandelsumsatz w\u00e4chst und nimmt weiter an Bedeutung zu. Aufbauend auf unserem Angebot an sozio\u00f6konomischen Daten, mit denen Gebiete mit hoher Bev\u00f6lkerung oder Kaufkraft identifiziert werden k\u00f6nnen, entwickelten wir die Daten Online-Shopping-Affinit\u00e4t. Mit Online-Shopping-Affinit\u00e4t k\u00f6nnen Sie Gruppen identifizieren, die eine Affinit\u00e4t zum Kauf im Internet haben.Aufgrund der Datenschutzrichtlinien und der nahezu endlosen Zahlungsm\u00f6glichkeiten (weltweit) beim Online-Einkauf war klar, dass wir einen alternativen Weg finden mussten, um das Online-Einkaufspotenzial eines Gebiets zu ermitteln. Die Online-Shopping-Affinit\u00e4t ist ein&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"robertsyork","url":"https:\/\/www.mbi-geodata.com\/de\/author\/robertsyork\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zielgruppen mit Affinit\u00e4t f\u00fcr Online-Shopping finden \u2013 f\u00fcr Ihr Gebiet<\/title>\n<meta name=\"description\" content=\"Mit Online Shopping Affinity-Daten k\u00f6nnen Sie Zielgruppen identifizieren, die das Internet und das Angebot des Online-Handels intensiv nutzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/de\/online-shopping-affinitaet\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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