{"id":5046,"date":"2017-03-10T12:02:38","date_gmt":"2017-03-10T11:02:38","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/de\/?page_id=5046"},"modified":"2023-01-12T14:07:36","modified_gmt":"2023-01-12T13:07:36","slug":"marktforschung","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/de\/marktforschung\/","title":{"rendered":"MARKTFORSCHUNG"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img decoding=\"async\" width=\"1900\" height=\"1268\" class=\"wp-block-cover__image-background wp-image-20594\" alt=\"In einem Marktforschungsunternehmen betreiben Marktforscher zusammen an einem Tisch quantitative und qualitative Marktforschung.\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung.jpg 1900w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-300x200.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-1024x683.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-768x513.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-1536x1025.jpg 1536w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-88x59.jpg 88w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-3ed90f2 ugb-main-block\"><style>.ugb-3ed90f2 .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Marktforschung<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl market-research\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">MARKTFORSCHUNG UND INTERNATIONALE GEODATEN<\/h2><\/header>\n\n\n\n<p>Das Marktforschungsunternehmen <a href=\"http:\/\/www.schuetz-hirsch.de\/Pages\/index.html\">SCH\u00dcTZ und HIRSCH Research<\/a> befindet sich seit Ende 2014 unter dem Dach unserer Unternehmensgruppe.<\/p>\n\n\n\n<p>Mit quantitativer und qualitativer Marktforschung in Form von internationalen Online-Befragungen, CATI-Analysen und Fokusgruppen werden wichtige Informationen f\u00fcr Marketing und Vertrieb bereitgestellt. Ein Schwerpunkt liegt in der Verzahnung von internationalen Marktdaten und GIS-Daten mit Konsumentenbefragungen zu den unterschiedlichsten Themen. Auch innovative, neue Methoden und L\u00f6sungen wie die Verkn\u00fcpfung von Marktforschungsanalysen mit gro\u00dfen Datenbest\u00e4nden (Big-Data) kommen hierbei immer h\u00e4ufiger zum Einsatz.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/02\/Marketing-Branding-Strategy-1024x512.jpg\" alt=\"Zu einer Marketing Branding Strategie geh\u00f6ren ein Ziel, Kunden, eine Identit\u00e4t, Marketing und Management.\" class=\"wp-image-16875\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/02\/Marketing-Branding-Strategy-1024x512.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/02\/Marketing-Branding-Strategy-300x150.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/02\/Marketing-Branding-Strategy-768x384.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/02\/Marketing-Branding-Strategy-88x44.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/02\/Marketing-Branding-Strategy.jpg 1300w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl use-cases\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">UNSERE SCHWERPUNKTE F\u00dcR EINE VIELZAHL VON BRANCHEN<\/h2><\/header>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Weltweite Online-Konsumentenbefragungen zu unterschiedlichen Themen<\/li>\n\n\n\n<li>Ausgabenstrukturen und Potentiale f\u00fcr Branchen, Sortimente und Warengruppen<\/li>\n\n\n\n<li>Konsumentenverhalten und Einstellungen zu verschiedenen Themen und Lebensbereichen<\/li>\n\n\n\n<li>Werte, Affinit\u00e4ten, Lebensstile und Typologien<\/li>\n\n\n\n<li>Markenbekanntheit, Markenimage und Markennutzung<\/li>\n\n\n\n<li>Potentiale f\u00fcr neue Produkte, Konzepte und Innovationen<\/li>\n\n\n\n<li>Kundenloyalit\u00e4tsmessungen und Kunden-Abwanderungstendenzen<\/li>\n\n\n\n<li>Key-Performance-Indikatoren und Imagewerte von Unternehmen und Wettbewerbern<\/li>\n\n\n\n<li>Umsatzprognosen und Erfolgschancen f\u00fcr Standorte (Einzelhandel, System-Gastronomie, Dienstleistungen), Umsatzumlenkungen, Kaufkraftstr\u00f6me und rechtliche Beurteilungen von Ansiedlungsvorhaben<\/li>\n<\/ul>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl advantages\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">VORTEILE \u2013 QUALITATIV HOCHWERTIGE DATEN<\/h2><\/header>\n\n\n\n<p>Mit unserem Marktforschungsteam wird unsere Produktpalette um individuelle Analysen erg\u00e4nzt und erweitert und unsere Datenproduktion mit relevanten Informationen unterst\u00fctzt.<\/p>\n\n\n\n<p>\u201cAs an ESOMAR Member, we comply with the ICC\/ESOMAR Code on Market and Social Research and ESOMAR World Research Guidelines.\u201d<\/p>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-8059c5d ugb-main-block\"><style>.ugb-8059c5d .ugb-heading__title{font-size:22px !important;font-weight:500 !important;text-align:center}.ugb-8059c5d .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">SAGEN SIE UNS WO SIE HINWOLLEN.<br>WIR SAGEN IHNEN MIT WELCHEN DATEN SIE IHR ZIEL ERREICHEN.<\/h3><p class=\"ugb-heading__subtitle\">Sie haben nicht gefunden, was sie suchen oder haben eine andere Frage? Z\u00f6gern Sie nicht, uns zu kontaktieren!<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-75618e4 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-75618e4.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-75618e4.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-75618e4-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-70246e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70246e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Unsere Experten beraten Sie gerne individuell und unverbindlich, mit welchen Daten Sie f\u00fcr Ihr Unternehmen Mehrwerte schaffen und Einsparungen realisieren k\u00f6nnen. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d7aec1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d7aec1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Sie wollen sich selbst ein Bild davon machen, wie gut unsere Daten zu Ihnen passen?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1dc2613 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-1dc2613.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-1dc2613.ugb-columns{margin-top:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1dc2613-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-193381a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-193381a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Kontaktieren Sie uns  <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6003f23 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6003f23-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/?subject=Anfrage%20Testdaten\" target=\"_blank\" rel=\"noreferrer noopener\"> Kostenlose Testdaten anfordern <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">Teilen<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2Fmarktforschung%2F&text=MARKTFORSCHUNG&via=MBIgeodata\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; 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background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Das Marktforschungsunternehmen SCH\u00dcTZ und HIRSCH Research befindet sich seit Ende 2014 unter dem Dach unserer Unternehmensgruppe. Mit quantitativer und qualitativer Marktforschung in Form von internationalen Online-Befragungen, CATI-Analysen und Fokusgruppen werden [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":20594,"parent":0,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-5046","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung.jpg",1900,1268,false],"thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-150x150.jpg",150,150,true],"medium":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-768x513.jpg",698,466,true],"large":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-1024x683.jpg",698,466,true],"1536x1536":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung.jpg",1900,1268,false],"mini":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-88x59.jpg",88,59,true],"post-thumbnail":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung-125x125.jpg",125,125,true],"gform-image-choice-sm":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung.jpg",300,200,false],"gform-image-choice-md":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung.jpg",400,267,false],"gform-image-choice-lg":["https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/01\/Marktforschung.jpg",600,400,false]},"post_excerpt_stackable_v2":"<p>Marktforschung MARKTFORSCHUNG UND INTERNATIONALE GEODATEN Das Marktforschungsunternehmen SCH\u00dcTZ und HIRSCH Research befindet sich seit Ende 2014 unter dem Dach unserer Unternehmensgruppe. Mit quantitativer und qualitativer Marktforschung in Form von internationalen Online-Befragungen, CATI-Analysen und Fokusgruppen werden wichtige Informationen f\u00fcr Marketing und Vertrieb bereitgestellt. Ein Schwerpunkt liegt in der Verzahnung von internationalen Marktdaten und GIS-Daten mit Konsumentenbefragungen zu den unterschiedlichsten Themen. Auch innovative, neue Methoden und L\u00f6sungen wie die Verkn\u00fcpfung von Marktforschungsanalysen mit gro\u00dfen Datenbest\u00e4nden (Big-Data) kommen hierbei immer h\u00e4ufiger zum Einsatz. UNSERE SCHWERPUNKTE F\u00dcR EINE VIELZAHL VON BRANCHEN Weltweite Online-Konsumentenbefragungen zu unterschiedlichen Themen Ausgabenstrukturen und Potentiale f\u00fcr Branchen, Sortimente und Warengruppen&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"schwannauer","url":"https:\/\/www.mbi-geodata.com\/de\/author\/schwannauer\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marktforschung und internationale Geodaten<\/title>\n<meta name=\"description\" content=\"Wir bieten quantitative und qualitative Marktforschung in Form von internationalen Online-Befragungen, CATI-Analysen und Fokusgruppen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/de\/marktforschung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" 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