{"id":38,"date":"2014-03-11T13:42:25","date_gmt":"2014-03-11T12:42:25","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/kaufkraft-in-produktgruppen\/"},"modified":"2026-10-21T13:53:34","modified_gmt":"2026-10-21T11:53:34","slug":"kaufkraft-in-produktgruppen","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/kaufkraft-in-produktgruppen\/","title":{"rendered":"KAUFKRAFT IN PRODUKTGRUPPEN"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-14481\" alt=\"Verbraucher schauen sich verschiedene Produktgruppen an, auf die sie ihre Kaufkraft aufteilen m\u00f6chten.\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/iStock_000033966538_Large.jpg\" style=\"object-position:56% 49%\" data-object-fit=\"cover\" data-object-position=\"56% 49%\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/iStock_000033966538_Large.jpg 1920w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/iStock_000033966538_Large-300x169.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/iStock_000033966538_Large-1024x576.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/iStock_000033966538_Large-768x432.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/iStock_000033966538_Large-1536x864.jpg 1536w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/iStock_000033966538_Large-88x50.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-70 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-44b7b8a ugb-main-block\"><style>.ugb-44b7b8a .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">KAUFKRAFT IN PRODUKTGRUPPEN<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl purchasing-power\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">WAS BEDEUTET KAUFKRAFT IN PRODUKTGRUPPEN?<\/h2><\/header>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2513f2d ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2513f2d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7d5b6e7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7d5b6e7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"wp-block-paragraph\">Die Kaufkraft in Produktgruppen quantifiziert das Ausgabenvolumen der Verbraucher in 20 Kategorien. Die Daten liegen f\u00fcr einzelne Sortimente und Dienstleistungen auf feinr\u00e4umiger administrativer oder postalischer Ebene vor und sind f\u00fcr zahlreiche L\u00e4nder verf\u00fcgbar. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kaufkraftkennziffern sind in der regionalen Absatzplanung der am h\u00e4ufigsten eingesetzte Indikator f\u00fcr das Konsumpotenzial in einem Gebiet. Die Kaufkraft f\u00fcr einzelne Produktgruppen, z.&nbsp;B. f\u00fcr die Produktgruppe \u201eSchuhe\u201c, spiegelt die Nachfrage der privaten Haushalte einer Region f\u00fcr diese Produktgruppe wider. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a9bc268 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a9bc268-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"wp-block-paragraph\">Mithilfe von Kaufkraftdaten f\u00fcr einzelne Produktgruppen lassen sich f\u00fcr Vertriebsorganisationen oder Filialnetze regionale Absatzchancen quantifizieren, Gebiete nach St\u00e4rken und Schw\u00e4chen bewerten, unausgesch\u00f6pfte Potenziale lokalisieren, Marketing-Aktivit\u00e4ten lokal fokussieren und realistische Planziele formulieren.<\/p>\n\n\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-101de20 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-101de20 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.30fr 0.70fr !important}@media screen and (min-width:768px){.ugb-101de20.ugb-columns{padding-top:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-101de20-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a2535ed ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-a2535ed > .ugb-inner-block > .ugb-block-content > *{padding-right:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a2535ed-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-302c335 ugb-main-block\"><style>.ugb-302c335 .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}@media screen and (min-width:768px){.ugb-302c335.ugb-heading{margin-top:-5px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Produktgruppen \/ Kategorien<\/h2><\/div><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list twocollist\">\n<li>Nahrungsmittel und alkoholfreie Getr\u00e4nke<\/li>\n\n\n\n<li>Alkoholische Getr\u00e4nke<\/li>\n\n\n\n<li>Tabakwaren<\/li>\n\n\n\n<li>Fashion<\/li>\n\n\n\n<li>Schuhe<\/li>\n\n\n\n<li>M\u00f6bel, Einrichtungsgegenst\u00e4nde, Bodenbel\u00e4ge<\/li>\n\n\n\n<li>Heimtextilien<\/li>\n\n\n\n<li>Elektrogro\u00df- und -kleinger\u00e4te<\/li>\n\n\n\n<li>Hausrat, Glas, Porzellan<\/li>\n\n\n\n<li>Werkzeuge und Ger\u00e4te f\u00fcr Haus und Garten<\/li>\n\n\n\n<li>Haushaltsf\u00fchrung, Wasch-, Putz-, Reinigungsmittel<\/li>\n\n\n\n<li>Medizinische Produkte und Ger\u00e4te<\/li>\n\n\n\n<li>Braune Ware, Foto und IT (Hard- und Software)<\/li>\n\n\n\n<li>Gebrauchsg\u00fcter f\u00fcr Freizeit und Kultur<\/li>\n\n\n\n<li>Spielwaren, Hobbywaren, Sport, Garten, Haustiere<\/li>\n\n\n\n<li>Ausgaben f\u00fcr Freizeit und Kulturdienstleistungen<\/li>\n\n\n\n<li>Zeitungen, B\u00fccher und Schreibwaren<\/li>\n\n\n\n<li>Essen und Trinken au\u00dfer Haus<\/li>\n\n\n\n<li>K\u00f6rperpflege<\/li>\n\n\n\n<li>Uhren, Schmuck, Lederwaren, und andere Waren und Dienstleistungen<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Zus\u00e4tzliche Unterteilungen oder eine engere Eingrenzung der Produktgruppen k\u00f6nnen berechnet werden. Die Kaufkraft in Produktgruppen kann geographisch visualisiert werden \u2013 zusammen mit unseren <a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/postleitzahlgrenzen-vektordaten\/\">Postleitzahlgrenzen<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/administrative-grenzen\/\">administrativen Grenzen<\/a> oder <a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/mikrogeographische-grenzen\/\">mikrogeographischen Grenzen<\/a> erm\u00f6glicht sie eine noch effektivere und effizientere Entscheidungsfindung.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-39697d9b wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/service-mbi-geodata.com\/s\/XHTZ4Y3fJpeg3Kw\" target=\"_blank\" rel=\"noreferrer noopener\">Flyer herunterladen<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9b791d5 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9b791d5-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-cover aligncenter is-light\" style=\"padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-very-light-gray-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up.png\"><img decoding=\"async\" width=\"512\" height=\"284\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up.png\" alt=\"\" class=\"wp-image-21812\" style=\"width:60px;height:auto\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up-300x166.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up-88x49.png 88w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-e0d0cf7 ugb-main-block\"><style>.ugb-e0d0cf7 .ugb-heading__title{color:#000;font-size:26px !important;font-weight:500 !important;text-transform:uppercase !important;line-height:1.3em !important;text-align:center}.ugb-e0d0cf7 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h4 class=\"ugb-heading__title\">Add-on:<br>Kaufkrafttrends<\/h4><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">W\u00e4hrend sich mit den Kaufkraftdaten nach Produktgruppen zahlreiche Analysen zu einem Zeit<em>punkt <\/em>realisieren lassen, erlauben es die MBI Kaufkrafttrends Ihnen, einen Zeit<em>raum<\/em> zu beobachtet. Sie geben Auskunft dar\u00fcber, wie sich die Kaufkraft nach Produktgruppen im Vergleich zum letzten Datenstand von MBI ver\u00e4ndert hat. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lizenzieren Sie dieses Add-on, wenn Sie Entwicklungen und Trends genau analysieren m\u00f6chten.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/trends-fuer-bevoelkerung-und-kaufkraft\/\">Zu den Trends<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-91a9647 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-91a9647 li{--icon-size:41px !important}.ugb-91a9647 li::before{width:41px !important;height:41px 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ul{columns:4}.ugb-91a9647 .ugb-inner-block{text-align:left}.ugb-91a9647.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-91a9647.ugb-icon-list:before{background-color:#fff}.ugb-91a9647 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-91a9647.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"> Anwendungsm\u00f6glich\u00adkeiten<\/h2><div class=\"ugb-block-content\"><ul><li>Regionale Absatzchancen und Marktpotentiale quantifizieren<\/li><li>Gebiete nach St\u00e4rken und Schw\u00e4chen bewerten<\/li><li>Unausgesch\u00f6pfte Potenziale lokalisieren<\/li><li>Realistische Planziele formulieren<\/li><li>Marketing-Aktivit\u00e4ten lokal fokussieren<\/li><li>Markt- und Vertriebsgebiete optimieren<\/li><li>Marketing-Kampagnen r\u00e4umlich visualisieren<\/li><li>Expansionsstrategien entwickeln<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-b68f2b3 ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-b68f2b3{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-b68f2b3 .ugb-inner-block{text-align:center}.ugb-b68f2b3.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-b68f2b3.ugb-columns:before{background-color:#444}.ugb-b68f2b3 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;color:#ffffff}@media screen and (min-width:768px){.ugb-b68f2b3.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}@media screen and (max-width:768px){.ugb-b68f2b3.ugb-columns{padding-top:30px !important;padding-right:18px !important;padding-left:18px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">Vorteile unserer Geodaten<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-b68f2b3-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-9bdef93 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bdef93-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png\" alt=\"\" class=\"wp-image-10480\" style=\"object-fit:contain;width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color wp-block-paragraph\"><span style=\"color: #444;\" class=\"ugb-highlight\">Weltweit einheitliche und vergleichbare Daten <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d23e696 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d23e696-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png\" alt=\"\" class=\"wp-image-10481\" style=\"object-fit:contain;width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color wp-block-paragraph\"><span style=\"color: #444;\" class=\"stk-highlight\">AI-ready &amp; gesicherte Qualit\u00e4t<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-c744453 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-c744453-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png\" alt=\"\" class=\"wp-image-10482\" style=\"object-fit:contain;width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Pers\u00f6nliche Beratung und Support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-ddfe9b0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ddfe9b0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png\" alt=\"\" class=\"wp-image-10483\" style=\"object-fit:contain;width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Stetige Aktualisierung<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d11a807 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d11a807-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png\" alt=\"\" class=\"wp-image-10484\" style=\"object-fit:contain;width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % DSGVO-konform<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70266c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/weltweite-geodaten-von-michael-bauer-international-gmbh#warum-mbi\">Mehr Vorteile entdecken<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-90e1c7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-90e1c7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-0abfedd ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-0abfedd .ugb-image-box__box{border-radius:0px !important}.ugb-0abfedd .ugb-image-box__item{height:330px !important;justify-content:flex-start !important}.ugb-0abfedd .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/05\/Erde_Laenderverfuegbarkeit.jpg)}.ugb-0abfedd .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Gebietsgrenzen-1.jpg)}.ugb-0abfedd .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datenformate.jpg)}.ugb-0abfedd .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datalink_API.jpg)}.ugb-0abfedd .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-0abfedd .ugb-image-box__title{font-size:24px !important;text-transform:uppercase !important;text-align:center !important;margin-bottom:20px !important}.ugb-0abfedd .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-0abfedd.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"L\u00e4nderverf\u00fcgbarkeit\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">L\u00e4nderverf\u00fcgbarkeit<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-europa\/\">Europa<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-nordamerika\/\">Nordamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-suedamerika\/\">S\u00fcdamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-asien\/\">Asien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-ozeanien\/\">Ozeanien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-afrika\/\">Afrika<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Gebietsgrenzen\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">Gebietsgrenzen<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postleitzahlebene<br>\u2022  Administrative Ebene<br>\u2022  Mikrogeographische Ebene<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\" title=\"Gebietsgrenzen\" aria-label=\"Gebietsgrenzen\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Datenformate\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">Datenformate<\/h4><\/div><p class=\"ugb-image-box__description\">Text file (CSV\/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab, .tabx) | MapInfo MIF\/MID | GeoJSON |  GeoParquet (.parquet) | GeoPackage (.gpkg) | mehr auf Anfrage<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\">> MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\" title=\"Datenformate\" aria-label=\"Datenformate\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"Datalink API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">Datalink API<\/h4><\/div><p class=\"ugb-image-box__description\">Einfacher Zugang zu verschiedenen MBI-Daten<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\" title=\"Datalink API\" aria-label=\"Datalink API\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-8059c5d ugb-main-block\"><style>.ugb-8059c5d .ugb-heading__title{font-size:22px !important;font-weight:500 !important;text-align:center}.ugb-8059c5d .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">SAGEN SIE UNS WO SIE HINWOLLEN.<br>WIR SAGEN IHNEN MIT WELCHEN DATEN SIE IHR ZIEL ERREICHEN.<\/h3><p class=\"ugb-heading__subtitle\"> Sie haben nicht gefunden, was sie suchen oder haben eine andere Frage? Z\u00f6gern Sie nicht, uns zu kontaktieren! <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-75618e4 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-75618e4.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-75618e4.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-75618e4-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-70246e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70246e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center wp-block-paragraph\">Unsere Experten beraten Sie gerne individuell und unverbindlich, mit welchen Daten Sie f\u00fcr Ihr Unternehmen Mehrwerte schaffen und Einsparungen realisieren k\u00f6nnen. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d7aec1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d7aec1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center wp-block-paragraph\">Sie wollen sich selbst ein Bild davon machen, wie gut unsere Daten zu Ihnen passen?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1dc2613 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-1dc2613.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-1dc2613.ugb-columns{margin-top:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1dc2613-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-193381a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-193381a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Kontaktieren Sie uns  <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6003f23 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6003f23-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-7d812b4c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/?subject=Anfrage%20Testdaten\" target=\"_blank\" rel=\"noreferrer noopener\"> Kostenlose Testdaten anfordern <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 alignfull uagb-block-e331527d uagb-columns__columns-1 uagb-columns__max_width-custom\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap 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nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Die Kaufkraft in Produktgruppen quantifiziert das Ausgabenvolumen der Verbraucher in 20 Kategorien. Die Daten liegen f\u00fcr einzelne Sortimente und Dienstleistungen auf feinr\u00e4umiger administrativer oder postalischer Ebene vor und sind f\u00fcr [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":13,"menu_order":8,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-38","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>KAUFKRAFT IN PRODUKTGRUPPEN WAS BEDEUTET KAUFKRAFT IN PRODUKTGRUPPEN? Die Kaufkraft in Produktgruppen quantifiziert das Ausgabenvolumen der Verbraucher in 20 Kategorien. Die Daten liegen f\u00fcr einzelne Sortimente und Dienstleistungen auf feinr\u00e4umiger administrativer oder postalischer Ebene vor und sind f\u00fcr zahlreiche L\u00e4nder verf\u00fcgbar. Kaufkraftkennziffern sind in der regionalen Absatzplanung der am h\u00e4ufigsten eingesetzte Indikator f\u00fcr das Konsumpotenzial in einem Gebiet. Die Kaufkraft f\u00fcr einzelne Produktgruppen, z.&nbsp;B. f\u00fcr die Produktgruppe \u201eSchuhe\u201c, spiegelt die Nachfrage der privaten Haushalte einer Region f\u00fcr diese Produktgruppe wider. 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