{"id":34,"date":"2014-03-11T13:42:25","date_gmt":"2014-03-11T12:42:25","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/kaufkraft-allgemein\/"},"modified":"2024-01-09T20:01:37","modified_gmt":"2024-01-09T19:01:37","slug":"kaufkraft-allgemein","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/kaufkraft-allgemein\/","title":{"rendered":"KAUFKRAFT ALLGEMEIN"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><img decoding=\"async\" width=\"1920\" height=\"1281\" class=\"wp-block-cover__image-background wp-image-14294\" alt=\"Geldb\u00f6rse mit Geldscheinen als beispielhafte Darstellung f\u00fcr Kaufkraft\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/gleb-makarov-PAPGy3h0KdA-unsplash.jpg\" style=\"object-position:48% 25%\" data-object-fit=\"cover\" data-object-position=\"48% 25%\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/gleb-makarov-PAPGy3h0KdA-unsplash.jpg 1920w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/gleb-makarov-PAPGy3h0KdA-unsplash-300x200.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/gleb-makarov-PAPGy3h0KdA-unsplash-1024x683.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/gleb-makarov-PAPGy3h0KdA-unsplash-768x512.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/gleb-makarov-PAPGy3h0KdA-unsplash-1536x1025.jpg 1536w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/gleb-makarov-PAPGy3h0KdA-unsplash-88x59.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9700dea ugb-main-block\"><style>.ugb-9700dea .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Kaufkraft<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-b619260 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-b619260 > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.30fr 0.70fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-b619260-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-a7e7637 ugb-column--design-plain ugb-main-block\"><style>@media screen and (min-width:768px){.ugb-a7e7637 > .ugb-inner-block > .ugb-block-content > *{padding-right:60px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a7e7637-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-d8cec6d ugb-main-block\"><style>.ugb-d8cec6d .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">WIE DEFINIEREN WIR KAUFKRAFT? <\/h2><\/div><\/div><\/div>\n\n\n\n<p>Die&nbsp;<a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/kaufkraft-allgemein\/\">KAUFKRAFT&nbsp;<\/a>bezeichnet das verf\u00fcgbare Einkommen (Einkommen ohne Steuern und Sozialversicherungsbeitr\u00e4ge, inkl. empfangener Transferleistungen) der Bev\u00f6lkerung einer Region.<\/p>\n\n\n\n<p>Die Kaufkraft ist bei Konsumg\u00fcterherstellern, H\u00e4ndlern und Dienstleistern, die sich mit regionaler Vertriebsplanung, Absatzplanung, Standortanalysen und Geomarketing besch\u00e4ftigen, der am h\u00e4ufigsten eingesetzte Indikator f\u00fcr das Konsumpotenzial einer Region.<\/p>\n\n\n\n<p>Sie ist f\u00fcr den Vertrieb Ihrer Produkte und Dienstleistungen eine geeignete Plangr\u00f6\u00dfe, wenn deren Nachfrage \u00fcberwiegend vom Einkommen des Verbrauchers abh\u00e4ngt und Sie direkt oder indirekt an den Endverbraucher verkaufen. Vor allem bei h\u00f6herwertigen G\u00fctern und Dienstleistungen ist die Nachfrage bzw. der Umsatz unmittelbar abh\u00e4ngig von der H\u00f6he der Kaufkraft.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/MBI_Purchasing-Power.pdf\">Flyer herunterladen<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3be5986 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3be5986-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-cover aligncenter is-light\" style=\"padding-top:50px;padding-right:50px;padding-bottom:50px;padding-left:50px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-very-light-gray-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up.png\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up.png\" alt=\"\" class=\"wp-image-21812\" width=\"60\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up-300x166.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2023\/06\/mbi-trend-up-88x49.png 88w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/a><\/figure><\/div>\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9efa6f6 ugb-main-block\"><style>.ugb-9efa6f6 .ugb-heading__title{color:#000;font-size:26px !important;font-weight:500 !important;text-transform:uppercase !important;line-height:1.3em !important;text-align:center}.ugb-9efa6f6 .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h4 class=\"ugb-heading__title\">Add-on:<br>Kaufkrafttrends<\/h4><\/div><\/div><\/div>\n\n\n\n<p>W\u00e4hrend sich mit den Kaufkraftdaten zahlreiche Analysen zu einem Zeit<em>punkt <\/em>realisieren lassen, erlauben es die MBI Kaufkrafttrends Ihnen, einen Zeit<em>raum<\/em> zu beobachtet. Sie geben Auskunft dar\u00fcber, wie sich die Kaufkraft im Vergleich zum letzten Datenstand von MBI ver\u00e4ndert hat. <\/p>\n\n\n\n<p>Lizenzieren Sie dieses Add-on, wenn Sie Entwicklungen und Trends genau analysieren m\u00f6chten.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/trends-fuer-bevoelkerung-und-kaufkraft\/\">Zu den Trends<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-2411bbb ugb-main-block\"><style>.ugb-2411bbb .ugb-heading__title{font-size:32px !important;text-transform:uppercase !important}@media screen and (min-width:768px){.ugb-2411bbb.ugb-heading{margin-bottom:-30px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">Beispiel Lieferumfang f\u00fcr Deutschland<\/h2><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2a01563 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2a01563-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f55463 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f55463-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-dd1340f ugb-main-block\"><style>.ugb-dd1340f .ugb-heading__title{font-size:22px !important;font-weight:500 !important;margin-bottom:0px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Allgemeine Kaufkraft im aktuellen Jahr f\u00fcr alle Gemeinden und Postleitgebiete Deutschlands <\/h3><\/div><\/div><\/div>\n\n\n\n<p>Bei Bestellung der deutschlandweiten Studie erhalten Sie:<\/p>\n\n\n\n<ul>\n<li>Kaufkraft im Zeitvergleich (Gemeinde-, Stadt und Landkreisebene: 5 Jahre, PLZ zum Vorjahr)<\/li>\n\n\n\n<li>Bev\u00f6lkerungs- und Haushaltsprojektionen f\u00fcr das aktuelle Jahr<\/li>\n\n\n\n<li>Kaufkraft im Zeitvergleich (5 Jahre) f\u00fcr die einzelnen europ\u00e4ischen L\u00e4nder auf nationaler Ebene<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-ac6920e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-ac6920e-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-7c71e55 ugb-main-block\"><style>.ugb-7c71e55 .ugb-heading__title{font-size:22px !important;font-weight:500 !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">Dynamik erkennen dank Zeitreihen<\/h3><\/div><\/div><\/div>\n\n\n\n<p>Neben der Kaufkraftprojektion sind auf Ebene der 5-stelligen PLZ-Gebiete auch Kaufkraftwerte f\u00fcr das aktuelle Jahr enthalten. Auf Gemeinde-, Stadt- und Landkreisebene und Ebene der Bundesl\u00e4nder liegen die Kaufkraftwerte zudem in einer Zeitreihe von 5 Jahren inklusive des aktuellen Jahres vor. Dabei handelt es sich nicht um die Projektionen aus der Vorjahresstudie, sondern um aktualisierte Werte, die auch etwaige Gebietsstands\u00e4nderungen ber\u00fccksichtigen. Der dadurch m\u00f6gliche Zeitvergleich erlaubt einen wertvollen Einblick in die Dynamik einer Region.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9757e5a ugb-main-block\"><style>.ugb-9757e5a .ugb-heading__title{font-size:32px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h2 class=\"ugb-heading__title\">BEISPIEL ALLGEMEINE KAUFKRAFT<\/h2><p class=\"ugb-heading__subtitle\">Kaufkraft auf Gemeindeebene f\u00fcr Tschechien<\/p><\/div><\/div><\/div>\n\n\n\n<table style=\"width: 100%; height: 460px;\" cellspacing=\"0\" cellpadding=\"0\" border=\"0\">\n<thead>\n<tr>\n<td><span style=\"color: #808080;\"><strong>Gemeinde-<br>kennziffer<\/strong><\/span><\/td>\n<td><span style=\"color: #808080;\"><strong>Name<\/strong><\/span><\/td>\n<td colspan=\"2\" align=\"center\"><span style=\"color: #808080;\"><strong>Bev\u00f6lkerung<\/strong><\/span><\/td>\n<td colspan=\"4\" align=\"center\"><span style=\"color: #808080;\"><strong>Kaufkraft<\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"color: #808080;\">&nbsp;<\/span><\/td>\n<td><span style=\"color: #808080;\">Gemeinde\/Obce<\/span><\/td>\n<td align=\"right\"><span style=\"color: #808080;\">Jahres-<\/span><br><span style=\"color: #808080;\"> durchschnitt<\/span><\/td>\n<td align=\"right\"><span style=\"color: #808080;\">Promille-anteil vom Land<\/span><\/td>\n<td align=\"right\"><span style=\"color: #808080;\">in Mio.<\/span><br><span style=\"color: #808080;\"> Euro<\/span><\/td>\n<td align=\"right\"><span style=\"color: #808080;\">Promilleanteil vom Land<\/span><\/td>\n<td align=\"right\"><span style=\"color: #808080;\">Euro<\/span><br><span style=\"color: #808080;\"> pro Kopf<\/span><\/td>\n<td align=\"right\"><span style=\"color: #808080;\">Index<\/span><br><span style=\"color: #808080;\"> Land = 100<\/span><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>500496<\/td>\n<td>Blevice<\/td>\n<td align=\"right\">285<\/td>\n<td align=\"right\">0,027<\/td>\n<td align=\"right\">1,89<\/td>\n<td align=\"right\">0,025<\/td>\n<td align=\"right\">6.624<\/td>\n<td align=\"right\">92,7<\/td>\n<\/tr>\n<tr>\n<td>505188<\/td>\n<td>Bu\u0161t\u011bhrad<\/td>\n<td align=\"right\">2.791<\/td>\n<td align=\"right\">0,265<\/td>\n<td align=\"right\">20,51<\/td>\n<td align=\"right\">0,273<\/td>\n<td align=\"right\">7.350<\/td>\n<td align=\"right\">102,9<\/td>\n<\/tr>\n<tr>\n<td>505587<\/td>\n<td>D\u0159etovice<\/td>\n<td align=\"right\">500<\/td>\n<td align=\"right\">0,048<\/td>\n<td align=\"right\">3,07<\/td>\n<td align=\"right\">0,041<\/td>\n<td align=\"right\">6.137<\/td>\n<td align=\"right\">85,9<\/td>\n<\/tr>\n<tr>\n<td>505927<\/td>\n<td>Kole\u010d<\/td>\n<td align=\"right\">623<\/td>\n<td align=\"right\">0,059<\/td>\n<td align=\"right\">3,84<\/td>\n<td align=\"right\">0,051<\/td>\n<td align=\"right\">6.156<\/td>\n<td align=\"right\">86,2<\/td>\n<\/tr>\n<tr>\n<td>507016<\/td>\n<td>Otvovice<\/td>\n<td align=\"right\">674<\/td>\n<td align=\"right\">0,064<\/td>\n<td align=\"right\">4,31<\/td>\n<td align=\"right\">0,057<\/td>\n<td align=\"right\">6.397<\/td>\n<td align=\"right\">89,5<\/td>\n<\/tr>\n<tr>\n<td>511382<\/td>\n<td>Slatina<\/td>\n<td align=\"right\">444<\/td>\n<td align=\"right\">0,042<\/td>\n<td align=\"right\">2,98<\/td>\n<td align=\"right\">0,040<\/td>\n<td align=\"right\">6.710<\/td>\n<td align=\"right\">93,9<\/td>\n<\/tr>\n<tr>\n<td>513750<\/td>\n<td>Stehel\u010deves<\/td>\n<td align=\"right\">723<\/td>\n<td align=\"right\">0,069<\/td>\n<td align=\"right\">4,93<\/td>\n<td align=\"right\">0,066<\/td>\n<td align=\"right\">6.816<\/td>\n<td align=\"right\">95,4<\/td>\n<\/tr>\n<tr>\n<td>523704<\/td>\n<td>T\u0159ebusice<\/td>\n<td align=\"right\">510<\/td>\n<td align=\"right\">0,048<\/td>\n<td align=\"right\">3,47<\/td>\n<td align=\"right\">0,046<\/td>\n<td align=\"right\">6.809<\/td>\n<td align=\"right\">95,3<\/td>\n<\/tr>\n<tr>\n<td>529303<\/td>\n<td>Z\u00e1kolany<\/td>\n<td align=\"right\">541<\/td>\n<td align=\"right\">0,051<\/td>\n<td align=\"right\">3,48<\/td>\n<td align=\"right\">0,046<\/td>\n<td align=\"right\">6.429<\/td>\n<td align=\"right\">90,0<\/td>\n<\/tr>\n<tr>\n<td>530883<\/td>\n<td>Kralupy nad Vltavou<\/td>\n<td align=\"right\">17.726<\/td>\n<td align=\"right\">1,685<\/td>\n<td align=\"right\">136,62<\/td>\n<td align=\"right\">1,818<\/td>\n<td align=\"right\">7.707<\/td>\n<td align=\"right\">107,9<\/td>\n<\/tr>\n<tr>\n<td>\u2026<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<td>&nbsp;<\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">Tschechische Republik<\/td>\n<td align=\"right\">10.518.570<\/td>\n<td align=\"right\">1.000,000<\/td>\n<td align=\"right\">74.892,62<\/td>\n<td align=\"right\">1.000,000<\/td>\n<td align=\"right\">7.120<\/td>\n<td align=\"right\">100,0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-98ee7e9 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-98ee7e9 li{--icon-size:41px !important}.ugb-98ee7e9 li::before{width:41px !important;height:41px !important;transform:rotate(0deg) !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-98ee7e9 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ul{columns:4}.ugb-98ee7e9 .ugb-inner-block{text-align:left}.ugb-98ee7e9.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-98ee7e9.ugb-icon-list:before{background-color:#fff}.ugb-98ee7e9 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-98ee7e9.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"> Anwendungsm\u00f6glich&shy;keiten<\/h2><div class=\"ugb-block-content\"><ul><li>Regionale Absatzchancen und Marktpotentiale quantifizieren<\/li><li>Regionale M\u00e4rkte analysieren<\/li><li>Unausgesch\u00f6pfte Potenziale lokalisieren<\/li><li>Realistische Planziele formulieren<\/li><li>Vergleich des Potenzials von Au\u00dfendienstgebieten und der objektiven Bewertung von Verkaufsleistungen<\/li><li>Neueinteilung von Au\u00dfendienstgebieten anhand ihrer Absatzchancen<\/li><li>Marketing-Kampagnen r\u00e4umlich visualisieren<\/li><li>Professionelle Planung neuer Standorte anhand ihrer Erfolgsaussichten<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">VORTEILE UNSERER GEODATEN<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png\" alt=\"\" class=\"wp-image-10480\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Weltweit einheitliche und vergleichbare Daten <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png\" alt=\"\" class=\"wp-image-10481\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strenge Qualit\u00e4tskontrolle <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png\" alt=\"\" class=\"wp-image-10482\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Pers\u00f6nliche Beratung und Support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png\" alt=\"\" class=\"wp-image-10483\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Stetige Aktualisierung<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png\" alt=\"\" class=\"wp-image-10484\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-125x125.png 125w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % DSGVO-konform<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70266c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/weltweite-geodaten-von-michael-bauer-international-gmbh#warum-mbi\">Mehr Vorteile entdecken<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-90e1c7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-90e1c7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-0abfedd ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-0abfedd .ugb-image-box__box{border-radius:0px !important}.ugb-0abfedd .ugb-image-box__item{height:300px !important;justify-content:flex-start !important}.ugb-0abfedd .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/05\/Erde_Laenderverfuegbarkeit.jpg)}.ugb-0abfedd .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Gebietsgrenzen-1.jpg)}.ugb-0abfedd .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datenformate.jpg)}.ugb-0abfedd .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datalink_API.jpg)}.ugb-0abfedd .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-0abfedd .ugb-image-box__title{font-size:24px !important;text-align:center !important;margin-bottom:20px !important}.ugb-0abfedd .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-0abfedd.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"L\u00c4NDERVERF\u00dcGBARKEIT\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">L\u00c4NDERVERF\u00dcGBARKEIT<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-europa\/\">Europa<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-nordamerika\/\">Nordamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-suedamerika\/\">S\u00fcdamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-asien\/\">Asien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-ozeanien\/\">Ozeanien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/geodaten-fuer-afrika\/\">Afrika<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"GEBIETSGRENZEN\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">GEBIETSGRENZEN<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postleitzahlebene<br>\u2022  Administrative Ebene<br>\u2022  Mikrogeographische Ebene<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\" title=\"GEBIETSGRENZEN\" aria-label=\"GEBIETSGRENZEN\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATENFORMATE\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATENFORMATE<\/h4><\/div><p class=\"ugb-image-box__description\">Text file (CSV\/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab) | MapInfo MIF\/MID | weitere auf Anfrage <br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\" title=\"DATENFORMATE\" aria-label=\"DATENFORMATE\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATALINK API<\/h4><\/div><p class=\"ugb-image-box__description\">Einfacher Zugang zu verschiedenen MBI-Daten<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\" title=\"DATALINK API\" aria-label=\"DATALINK API\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-8059c5d ugb-main-block\"><style>.ugb-8059c5d .ugb-heading__title{font-size:22px !important;font-weight:500 !important;text-align:center}.ugb-8059c5d .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">SAGEN SIE UNS WO SIE HINWOLLEN.<br>WIR SAGEN IHNEN MIT WELCHEN DATEN SIE IHR ZIEL ERREICHEN.<\/h3><p class=\"ugb-heading__subtitle\"> Sie haben nicht gefunden, was sie suchen oder haben eine andere Frage? Z\u00f6gern Sie nicht, uns zu kontaktieren! <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-75618e4 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-75618e4.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-75618e4.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-75618e4-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-70246e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70246e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Unsere Experten beraten Sie gerne individuell und unverbindlich, mit welchen Daten Sie f\u00fcr Ihr Unternehmen Mehrwerte schaffen und Einsparungen realisieren k\u00f6nnen. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d7aec1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d7aec1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Sie wollen sich selbst ein Bild davon machen, wie gut unsere Daten zu Ihnen passen?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1dc2613 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-1dc2613.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-1dc2613.ugb-columns{margin-top:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1dc2613-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-193381a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-193381a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Kontaktieren Sie uns  <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6003f23 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6003f23-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size has-regular-font-size\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/?subject=Anfrage%20Testdaten\" target=\"_blank\" rel=\"noreferrer noopener\"> Kostenlose Testdaten anfordern <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 alignfull uagb-block-2f664cf6 uagb-columns__columns-1 uagb-columns__max_width-custom\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-d2f8417a\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-stackable-heading alignfull stk-block-heading stk-block-heading--v2 stk-block stk-b0197fd stk-block-background\" id=\"mehr-dazu\" data-block-id=\"b0197fd\"><style>.stk-b0197fd{background-color:#eee !important;margin-bottom:-10px !important}.stk-b0197fd:before{background-color:#eee !important}.stk-b0197fd .stk-block-heading__text{font-size:32px !important;text-transform:uppercase !important}@media screen and (max-width:1023px){.stk-b0197fd .stk-block-heading__text{font-size:32px !important}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Mehr dazu<\/h2><\/div>\n\n\n\n<\/div>\n<\/div><\/section>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">Teilen<\/h3><\/div><ul class=\"shariff-buttons theme-round 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class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>WIE DEFINIEREN WIR KAUFKRAFT? Die&nbsp;KAUFKRAFT&nbsp;bezeichnet das verf\u00fcgbare Einkommen (Einkommen ohne Steuern und Sozialversicherungsbeitr\u00e4ge, inkl. empfangener Transferleistungen) der Bev\u00f6lkerung einer Region. Die Kaufkraft ist bei Konsumg\u00fcterherstellern, H\u00e4ndlern und Dienstleistern, die sich [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":13,"menu_order":20,"comment_status":"closed","ping_status":"open","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"acf":[],"featured_image_urls":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":""},"post_excerpt_stackable":"<p>Kaufkraft WIE DEFINIEREN WIR KAUFKRAFT? Die&nbsp;KAUFKRAFT&nbsp;bezeichnet das verf\u00fcgbare Einkommen (Einkommen ohne Steuern und Sozialversicherungsbeitr\u00e4ge, inkl. empfangener Transferleistungen) der Bev\u00f6lkerung einer Region. Die Kaufkraft ist bei Konsumg\u00fcterherstellern, H\u00e4ndlern und Dienstleistern, die sich mit regionaler Vertriebsplanung, Absatzplanung, Standortanalysen und Geomarketing besch\u00e4ftigen, der am h\u00e4ufigsten eingesetzte Indikator f\u00fcr das Konsumpotenzial einer Region. Sie ist f\u00fcr den Vertrieb Ihrer Produkte und Dienstleistungen eine geeignete Plangr\u00f6\u00dfe, wenn deren Nachfrage \u00fcberwiegend vom Einkommen des Verbrauchers abh\u00e4ngt und Sie direkt oder indirekt an den Endverbraucher verkaufen. Vor allem bei h\u00f6herwertigen G\u00fctern und Dienstleistungen ist die Nachfrage bzw. der Umsatz unmittelbar abh\u00e4ngig von der H\u00f6he der Kaufkraft. Flyer&hellip;<\/p>\n","category_list":"","author_info":{"name":"schwannauer","url":"https:\/\/www.mbi-geodata.com\/de\/author\/schwannauer\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":""},"post_excerpt_stackable_v2":"<p>Kaufkraft WIE DEFINIEREN WIR KAUFKRAFT? Die&nbsp;KAUFKRAFT&nbsp;bezeichnet das verf\u00fcgbare Einkommen (Einkommen ohne Steuern und Sozialversicherungsbeitr\u00e4ge, inkl. empfangener Transferleistungen) der Bev\u00f6lkerung einer Region. Die Kaufkraft ist bei Konsumg\u00fcterherstellern, H\u00e4ndlern und Dienstleistern, die sich mit regionaler Vertriebsplanung, Absatzplanung, Standortanalysen und Geomarketing besch\u00e4ftigen, der am h\u00e4ufigsten eingesetzte Indikator f\u00fcr das Konsumpotenzial einer Region. Sie ist f\u00fcr den Vertrieb Ihrer Produkte und Dienstleistungen eine geeignete Plangr\u00f6\u00dfe, wenn deren Nachfrage \u00fcberwiegend vom Einkommen des Verbrauchers abh\u00e4ngt und Sie direkt oder indirekt an den Endverbraucher verkaufen. Vor allem bei h\u00f6herwertigen G\u00fctern und Dienstleistungen ist die Nachfrage bzw. der Umsatz unmittelbar abh\u00e4ngig von der H\u00f6he der Kaufkraft. Flyer&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"schwannauer","url":"https:\/\/www.mbi-geodata.com\/de\/author\/schwannauer\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kaufkraft f\u00fcr das Geomarketing<\/title>\n<meta name=\"description\" content=\"Wir bieten Ihnen weltweite Daten zur allgemeinen Kaufkraft an, die das verf\u00fcgbare Einkommen der Bev\u00f6lkerung einer Region bezeichnet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/de\/kaufkraft\/kaufkraft-allgemein\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaufkraft f\u00fcr das Geomarketing\" \/>\n<meta property=\"og:description\" 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