{"id":2264,"date":"2014-12-09T10:10:32","date_gmt":"2014-12-09T09:10:32","guid":{"rendered":"https:\/\/www.mbi-geodata.com\/de\/?page_id=2264"},"modified":"2026-01-23T13:25:33","modified_gmt":"2026-01-23T12:25:33","slug":"consumer-styles-zielgruppenbestimmung","status":"publish","type":"page","link":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/","title":{"rendered":"CONSUMER STYLES"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull\" style=\"min-height:290px;aspect-ratio:unset;\"><img decoding=\"async\" width=\"1920\" height=\"1280\" class=\"wp-block-cover__image-background wp-image-14241\" alt=\"Eine Frau auf der Rolltreppe eines Einkaufzentrums repr\u00e4sentiert eine der 10 Consumer Styles von MBI.\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg\" style=\"object-position:29% 38%\" data-object-fit=\"cover\" data-object-position=\"29% 38%\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg 1920w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash-300x200.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash-1024x683.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash-768x512.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash-1536x1024.jpg 1536w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash-88x59.jpg 88w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-44b7b8a ugb-main-block\"><style>.ugb-44b7b8a .ugb-heading__title{font-size:40px !important;text-transform:uppercase !important;text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h1 class=\"ugb-heading__title\">Consumer Styles<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl icon1\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">MARKTSEGMENTIERUNG UND ZIELGRUPPEN\u00adBESTIMMUNG<\/h2><\/header>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-934636c ugb-main-block\"><style>.ugb-934636c .ugb-heading__title{font-size:26px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">WAS SIND DIE CONSUMER STYLES? <\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-2513f2d ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block\"><style>.ugb-2513f2d > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:1.40fr 0.60fr !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-2513f2d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-7d5b6e7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-7d5b6e7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p>Die Daten <strong>Consumer Styles<\/strong> sind ein Zielgruppenmodell zur Marktsegmentierung und Zielgruppenbestimmung von Konsumenten. Das Modell basiert auf einem innovativen Segmentierungsansatz mit 10 international g\u00fcltigen Consumer Styles. Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und zeichnen sich durch eine einheitliche und international vergleichbare Datenbasis aus.<\/p>\n\n\n<script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 3.1.\"),o(),0))},initializeOnLoaded:function(o){gform.callIfLoaded(o)||(document.addEventListener(\"gform_main_scripts_loaded\",()=>{gform.scriptsLoaded=!0,gform.callIfLoaded(o)}),document.addEventListener(\"gform\/theme\/scripts_loaded\",()=>{gform.themeScriptsLoaded=!0,gform.callIfLoaded(o)}),window.addEventListener(\"DOMContentLoaded\",()=>{gform.domLoaded=!0,gform.callIfLoaded(o)}))},hooks:{action:{},filter:{}},addAction:function(o,r,e,t){gform.addHook(\"action\",o,r,e,t)},addFilter:function(o,r,e,t){gform.addHook(\"filter\",o,r,e,t)},doAction:function(o){gform.doHook(\"action\",o,arguments)},applyFilters:function(o){return gform.doHook(\"filter\",o,arguments)},removeAction:function(o,r){gform.removeHook(\"action\",o,r)},removeFilter:function(o,r,e){gform.removeHook(\"filter\",o,r,e)},addHook:function(o,r,e,t,n){null==gform.hooks[o][r]&&(gform.hooks[o][r]=[]);var d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n\/* ]]> *\/\n<\/script>\n\n                <div class='gf_browser_unknown gform_wrapper gform-theme gform-theme--foundation gform-theme--framework gform-theme--orbital' data-form-theme='orbital' data-form-index='0' id='gform_wrapper_23' ><style>#gform_wrapper_23[data-form-index=\"0\"].gform-theme,[data-parent-form=\"23_0\"]{--gf-color-primary: #000;--gf-color-primary-rgb: 0, 0, 0;--gf-color-primary-contrast: #fff;--gf-color-primary-contrast-rgb: 255, 255, 255;--gf-color-primary-darker: #000000;--gf-color-primary-lighter: #323232;--gf-color-secondary: #fff;--gf-color-secondary-rgb: 255, 255, 255;--gf-color-secondary-contrast: #112337;--gf-color-secondary-contrast-rgb: 17, 35, 55;--gf-color-secondary-darker: #F5F5F5;--gf-color-secondary-lighter: #FFFFFF;--gf-color-out-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-out-ctrl-light-rgb: 17, 35, 55;--gf-color-out-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-out-ctrl-light-lighter: #F5F5F5;--gf-color-out-ctrl-dark: #585e6a;--gf-color-out-ctrl-dark-rgb: 88, 94, 106;--gf-color-out-ctrl-dark-darker: #112337;--gf-color-out-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-color-in-ctrl: #fff;--gf-color-in-ctrl-rgb: 255, 255, 255;--gf-color-in-ctrl-contrast: #112337;--gf-color-in-ctrl-contrast-rgb: 17, 35, 55;--gf-color-in-ctrl-darker: #F5F5F5;--gf-color-in-ctrl-lighter: #FFFFFF;--gf-color-in-ctrl-primary: #204ce5;--gf-color-in-ctrl-primary-rgb: 32, 76, 229;--gf-color-in-ctrl-primary-contrast: #fff;--gf-color-in-ctrl-primary-contrast-rgb: 255, 255, 255;--gf-color-in-ctrl-primary-darker: #001AB3;--gf-color-in-ctrl-primary-lighter: #527EFF;--gf-color-in-ctrl-light: rgba(17, 35, 55, 0.1);--gf-color-in-ctrl-light-rgb: 17, 35, 55;--gf-color-in-ctrl-light-darker: rgba(104, 110, 119, 0.35);--gf-color-in-ctrl-light-lighter: #F5F5F5;--gf-color-in-ctrl-dark: #585e6a;--gf-color-in-ctrl-dark-rgb: 88, 94, 106;--gf-color-in-ctrl-dark-darker: #112337;--gf-color-in-ctrl-dark-lighter: rgba(17, 35, 55, 0.65);--gf-radius: 5px;--gf-font-size-secondary: 14px;--gf-font-size-tertiary: 13px;--gf-icon-ctrl-number: url(\"data:image\/svg+xml,%3Csvg width='8' height='14' viewBox='0 0 8 14' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M4 0C4.26522 5.96046e-08 4.51957 0.105357 4.70711 0.292893L7.70711 3.29289C8.09763 3.68342 8.09763 4.31658 7.70711 4.70711C7.31658 5.09763 6.68342 5.09763 6.29289 4.70711L4 2.41421L1.70711 4.70711C1.31658 5.09763 0.683417 5.09763 0.292893 4.70711C-0.0976311 4.31658 -0.097631 3.68342 0.292893 3.29289L3.29289 0.292893C3.48043 0.105357 3.73478 0 4 0ZM0.292893 9.29289C0.683417 8.90237 1.31658 8.90237 1.70711 9.29289L4 11.5858L6.29289 9.29289C6.68342 8.90237 7.31658 8.90237 7.70711 9.29289C8.09763 9.68342 8.09763 10.3166 7.70711 10.7071L4.70711 13.7071C4.31658 14.0976 3.68342 14.0976 3.29289 13.7071L0.292893 10.7071C-0.0976311 10.3166 -0.0976311 9.68342 0.292893 9.29289Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-select: url(\"data:image\/svg+xml,%3Csvg width='10' height='6' viewBox='0 0 10 6' fill='none' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath fill-rule='evenodd' clip-rule='evenodd' d='M0.292893 0.292893C0.683417 -0.097631 1.31658 -0.097631 1.70711 0.292893L5 3.58579L8.29289 0.292893C8.68342 -0.0976311 9.31658 -0.0976311 9.70711 0.292893C10.0976 0.683417 10.0976 1.31658 9.70711 1.70711L5.70711 5.70711C5.31658 6.09763 4.68342 6.09763 4.29289 5.70711L0.292893 1.70711C-0.0976311 1.31658 -0.0976311 0.683418 0.292893 0.292893Z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-icon-ctrl-search: url(\"data:image\/svg+xml,%3Csvg width='640' height='640' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M256 128c-70.692 0-128 57.308-128 128 0 70.691 57.308 128 128 128 70.691 0 128-57.309 128-128 0-70.692-57.309-128-128-128zM64 256c0-106.039 85.961-192 192-192s192 85.961 192 192c0 41.466-13.146 79.863-35.498 111.248l154.125 154.125c12.496 12.496 12.496 32.758 0 45.254s-32.758 12.496-45.254 0L367.248 412.502C335.862 434.854 297.467 448 256 448c-106.039 0-192-85.962-192-192z' fill='rgba(17, 35, 55, 0.65)'\/%3E%3C\/svg%3E\");--gf-label-space-y-secondary: var(--gf-label-space-y-lg-secondary);--gf-ctrl-border-color: #686e77;--gf-ctrl-size: var(--gf-ctrl-size-lg);--gf-ctrl-label-color-primary: #112337;--gf-ctrl-label-color-secondary: #112337;--gf-ctrl-choice-size: var(--gf-ctrl-choice-size-lg);--gf-ctrl-checkbox-check-size: var(--gf-ctrl-checkbox-check-size-lg);--gf-ctrl-radio-check-size: var(--gf-ctrl-radio-check-size-lg);--gf-ctrl-btn-font-size: var(--gf-ctrl-btn-font-size-lg);--gf-ctrl-btn-padding-x: var(--gf-ctrl-btn-padding-x-lg);--gf-ctrl-btn-size: var(--gf-ctrl-btn-size-lg);--gf-ctrl-btn-border-color-secondary: #686e77;--gf-ctrl-file-btn-bg-color-hover: #EBEBEB;--gf-field-img-choice-size: var(--gf-field-img-choice-size-md);--gf-field-img-choice-card-space: var(--gf-field-img-choice-card-space-md);--gf-field-img-choice-check-ind-size: var(--gf-field-img-choice-check-ind-size-md);--gf-field-img-choice-check-ind-icon-size: var(--gf-field-img-choice-check-ind-icon-size-md);--gf-field-pg-steps-number-color: rgba(17, 35, 55, 0.8);}<\/style><form method='post' enctype='multipart\/form-data'  id='gform_23'  action='\/de\/wp-json\/wp\/v2\/pages\/2264\/' data-formid='23' novalidate><input type=\"hidden\" name=\"__swss_pow__\" value=\"\"> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform-body gform_body'><div id='gform_fields_23' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_23_1\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-half field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_23_1'>L\u00e4nderauswahl<\/label><div class='ginput_container ginput_container_select'><select name='input_1' id='input_23_1' class='large gfield_select'     aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Land w\u00e4hlen<\/option><option value='Afghanistan' >Afghanistan<\/option><option value='\u00c4gypten' >\u00c4gypten<\/option><option value='Albanien' >Albanien<\/option><option value='Algerien' >Algerien<\/option><option value='Amerikanische Jungferninseln' >Amerikanische Jungferninseln<\/option><option value='Andorra' >Andorra<\/option><option value='Angola' >Angola<\/option><option value='Anguilla' >Anguilla<\/option><option value='Antigua und Barbuda' >Antigua und Barbuda<\/option><option value='\u00c4quatorialguinea' >\u00c4quatorialguinea<\/option><option value='Argentinien' >Argentinien<\/option><option value='Armenien' >Armenien<\/option><option value='Aruba' >Aruba<\/option><option value='Aserbaidschan' >Aserbaidschan<\/option><option value='\u00c4thiopien' >\u00c4thiopien<\/option><option value='Australien' >Australien<\/option><option value='Bahamas' >Bahamas<\/option><option value='Bahrain' >Bahrain<\/option><option value='Bangladesch' >Bangladesch<\/option><option value='Barbados' >Barbados<\/option><option value='Belgien' >Belgien<\/option><option value='Belize' >Belize<\/option><option value='Benin' >Benin<\/option><option value='Bermuda' >Bermuda<\/option><option value='Bhutan' >Bhutan<\/option><option value='Bolivien' >Bolivien<\/option><option value='Bosnien und Herzegowina' >Bosnien und Herzegowina<\/option><option value='Botswana' >Botswana<\/option><option value='Brasilien' >Brasilien<\/option><option value='Britische Jungferninseln' >Britische Jungferninseln<\/option><option value='Brunei Darussalam' >Brunei Darussalam<\/option><option value='Bulgarien' >Bulgarien<\/option><option value='Burkina Faso' >Burkina Faso<\/option><option value='Burundi' >Burundi<\/option><option value='Chile' >Chile<\/option><option value='China' >China<\/option><option value='Costa Rica' >Costa Rica<\/option><option value='C\u00f4te d&#039;Ivoire' >C\u00f4te d&#039;Ivoire<\/option><option value='D\u00e4nemark' >D\u00e4nemark<\/option><option value='Deutschland' >Deutschland<\/option><option value='Dominikanische Republik' >Dominikanische Republik<\/option><option value='Ecuador' >Ecuador<\/option><option value='El Salvador' >El Salvador<\/option><option value='Estland' >Estland<\/option><option value='Eswatini' >Eswatini<\/option><option value='F\u00e4r\u00f6er' >F\u00e4r\u00f6er<\/option><option value='Fidschi' >Fidschi<\/option><option value='Finnland' >Finnland<\/option><option value='Frankreich' >Frankreich<\/option><option value='Franz\u00f6sisch-Guayana' >Franz\u00f6sisch-Guayana<\/option><option value='Franz\u00f6sisch-Polynesien' >Franz\u00f6sisch-Polynesien<\/option><option value='Gabun' >Gabun<\/option><option value='Gambia' >Gambia<\/option><option value='Georgien' >Georgien<\/option><option value='Ghana' >Ghana<\/option><option value='Griechenland' >Griechenland<\/option><option value='Gr\u00f6nland' >Gr\u00f6nland<\/option><option value='Guadeloupe' >Guadeloupe<\/option><option value='Guam' >Guam<\/option><option value='Guatemala' >Guatemala<\/option><option value='Guinea' >Guinea<\/option><option value='Guinea-Bissau' >Guinea-Bissau<\/option><option value='Guyana' >Guyana<\/option><option value='Haiti' >Haiti<\/option><option value='Honduras' >Honduras<\/option><option value='Hongkong' >Hongkong<\/option><option value='Indien' >Indien<\/option><option value='Indonesien' >Indonesien<\/option><option value='Irak' >Irak<\/option><option value='Iran, Islam. Rep.' >Iran, Islam. Rep.<\/option><option value='Irland' >Irland<\/option><option value='Island' >Island<\/option><option value='Israel' >Israel<\/option><option value='Italien' >Italien<\/option><option value='Jamaika' >Jamaika<\/option><option value='Japan' >Japan<\/option><option value='Jemen' >Jemen<\/option><option value='Jordanien' >Jordanien<\/option><option value='Kaimaninseln' >Kaimaninseln<\/option><option value='Kambodscha' >Kambodscha<\/option><option value='Kamerun' >Kamerun<\/option><option value='Kanada' >Kanada<\/option><option value='Kap Verde' >Kap Verde<\/option><option value='Kasachstan' >Kasachstan<\/option><option value='Katar' >Katar<\/option><option value='Kenia' >Kenia<\/option><option value='Kirgisistan' >Kirgisistan<\/option><option value='Kolumbien' >Kolumbien<\/option><option value='Kongo' >Kongo<\/option><option value='Kosovo' >Kosovo<\/option><option value='Kroatien' >Kroatien<\/option><option value='Kuba' >Kuba<\/option><option value='Kuwait' >Kuwait<\/option><option value='Laos, Dem. Volksrep.' >Laos, Dem. Volksrep.<\/option><option value='Lesotho' >Lesotho<\/option><option value='Lettland' >Lettland<\/option><option value='Libanon' >Libanon<\/option><option value='Liberia' >Liberia<\/option><option value='Liechtenstein' >Liechtenstein<\/option><option value='Litauen' >Litauen<\/option><option value='Luxemburg' >Luxemburg<\/option><option value='Macao' >Macao<\/option><option value='Madagaskar' >Madagaskar<\/option><option value='Malawi' >Malawi<\/option><option value='Malaysia' >Malaysia<\/option><option value='Malediven' >Malediven<\/option><option value='Mali' >Mali<\/option><option value='Malta' >Malta<\/option><option value='Marokko' >Marokko<\/option><option value='Marshallinseln' >Marshallinseln<\/option><option value='Martinique' >Martinique<\/option><option value='Mauretanien' >Mauretanien<\/option><option value='Mauritius' >Mauritius<\/option><option value='Mayotte' >Mayotte<\/option><option value='Mexiko' >Mexiko<\/option><option value='Mikronesien' >Mikronesien<\/option><option value='Moldawien' >Moldawien<\/option><option value='Monaco' >Monaco<\/option><option value='Mongolei' >Mongolei<\/option><option value='Montenegro' >Montenegro<\/option><option value='Montserrat' >Montserrat<\/option><option value='Mosambik' >Mosambik<\/option><option value='Myanmar' >Myanmar<\/option><option value='Namibia' >Namibia<\/option><option value='Nepal' >Nepal<\/option><option value='Neukaledonien' >Neukaledonien<\/option><option value='Neuseeland' >Neuseeland<\/option><option value='Nicaragua' >Nicaragua<\/option><option value='Niederlande' >Niederlande<\/option><option value='Niger' >Niger<\/option><option value='Nigeria' >Nigeria<\/option><option value='N\u00f6rdliche Marianen' >N\u00f6rdliche Marianen<\/option><option value='Nordmazedonien' >Nordmazedonien<\/option><option value='Norfolk Insel' >Norfolk Insel<\/option><option value='Norwegen' >Norwegen<\/option><option value='Oman' >Oman<\/option><option value='\u00d6sterreich' >\u00d6sterreich<\/option><option value='Pakistan' >Pakistan<\/option><option value='Pal\u00e4stina' >Pal\u00e4stina<\/option><option value='Panama' >Panama<\/option><option value='Papua-Neuguinea' >Papua-Neuguinea<\/option><option value='Paraguay' >Paraguay<\/option><option value='Peru' >Peru<\/option><option value='Philippinen' >Philippinen<\/option><option value='Polen' >Polen<\/option><option value='Portugal' >Portugal<\/option><option value='Puerto Rico' >Puerto Rico<\/option><option value='R\u00e9union' >R\u00e9union<\/option><option value='Rum\u00e4nien' >Rum\u00e4nien<\/option><option value='Russische F\u00f6deration' >Russische F\u00f6deration<\/option><option value='Salomonen' >Salomonen<\/option><option value='Sambia' >Sambia<\/option><option value='Saudi-Arabien' >Saudi-Arabien<\/option><option value='Schweden' >Schweden<\/option><option value='Schweiz' >Schweiz<\/option><option value='Senegal' >Senegal<\/option><option value='Serbien' >Serbien<\/option><option value='Sierra Leone' >Sierra Leone<\/option><option value='Simbabwe' >Simbabwe<\/option><option value='Singapur' >Singapur<\/option><option value='Slowakei' >Slowakei<\/option><option value='Slowenien' >Slowenien<\/option><option value='Spanien' >Spanien<\/option><option value='Sri Lanka' >Sri Lanka<\/option><option value='St. Kitts und Nevis' >St. Kitts und Nevis<\/option><option value='St. Lucia' >St. Lucia<\/option><option value='St. Martin' >St. Martin<\/option><option value='S\u00fcdafrika' >S\u00fcdafrika<\/option><option value='Sudan' >Sudan<\/option><option value='S\u00fcdkorea' >S\u00fcdkorea<\/option><option value='Suriname' >Suriname<\/option><option value='Syrien, Arab. Rep.' >Syrien, Arab. Rep.<\/option><option value='Tadschikistan' >Tadschikistan<\/option><option value='Taiwan' >Taiwan<\/option><option value='Tansania, Vereinigte Rep.' >Tansania, Vereinigte Rep.<\/option><option value='Thailand' >Thailand<\/option><option value='Timor-Leste' >Timor-Leste<\/option><option value='Togo' >Togo<\/option><option value='Tonga' >Tonga<\/option><option value='Trinidad und Tobago' >Trinidad und Tobago<\/option><option value='Tschad' >Tschad<\/option><option value='Tschechische Republik' >Tschechische Republik<\/option><option value='Tunesien' >Tunesien<\/option><option value='T\u00fcrkei' >T\u00fcrkei<\/option><option value='Turkmenistan' >Turkmenistan<\/option><option value='Turks- und Caicosinseln' >Turks- und Caicosinseln<\/option><option value='Uganda' >Uganda<\/option><option value='Ukraine' >Ukraine<\/option><option value='Ungarn' >Ungarn<\/option><option value='Uruguay' >Uruguay<\/option><option value='Usbekistan' >Usbekistan<\/option><option value='Venezuela' >Venezuela<\/option><option value='Vereinigte Arabische Emirate' >Vereinigte Arabische Emirate<\/option><option value='Vereinigte Staaten von Amerika' >Vereinigte Staaten von Amerika<\/option><option value='Vereinigtes K\u00f6nigreich' >Vereinigtes K\u00f6nigreich<\/option><option value='Vietnam' >Vietnam<\/option><option value='Wei\u00dfrussland' >Wei\u00dfrussland<\/option><option value='Zentralafrikanische Republik' >Zentralafrikanische Republik<\/option><option value='Zypern' >Zypern<\/option><\/select><\/div><\/div><div id=\"field_submit\" class=\"gfield gfield--type-submit gfield--width-half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  data-field-class=\"gform_editor_submit_container\" data-field-position=\"inline\" ><input type='submit' id='gform_submit_button_23' class='gform-button gform-button--white  button' onclick='gform.submission.handleButtonClick(this);' data-submission-type='submit' value='Los'  \/><\/div><\/div><\/div>\n        <div class='gform-footer gform_footer top_label'>  \n            <input type='hidden' class='gform_hidden' name='gform_submission_method' data-js='gform_submission_method_23' value='postback' \/>\n            <input type='hidden' class='gform_hidden' name='gform_theme' data-js='gform_theme_23' id='gform_theme_23' value='orbital' \/>\n            <input type='hidden' class='gform_hidden' name='gform_style_settings' data-js='gform_style_settings_23' id='gform_style_settings_23' value='{&quot;theme&quot;:&quot;orbital&quot;,&quot;inputSize&quot;:&quot;lg&quot;,&quot;inputBorderRadius&quot;:&quot;5&quot;,&quot;inputPrimaryColor&quot;:&quot;#204ce5&quot;,&quot;buttonPrimaryBackgroundColor&quot;:&quot;#000&quot;}' \/>\n            <input type='hidden' class='gform_hidden' name='is_submit_23' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='23' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_currency' data-currency='EUR' value='AqtONHK4vod24deNWDGenrpQh0rdv9yHpyhblYLbRKWNl5lO09k91XP4JwOQsnuTprcEI4BKYl7jZp6qoCghUPhf6jMCEMSbvM5Bph+nZUKAhhU=' \/>\n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_23' value='["{\"1\":[\"8fc3c52d8cb5e78eb97a4c4218e958d5\",\"19ef5976c50cc44626b7f943251230a2\",\"dba93ed1440db5a32f2a85af1658ee65\",\"05a30ac9eea2ecffecbd072cbb6972d0\",\"4ae0481dc1c29d7dfa2110a43b0c1fec\",\"cdbc5273cda7c851aa5ee76b984cef32\",\"82124e0d6c70b940adb1934c563f717b\",\"b2b48ed26c1fd5ab85038bf51bd741e8\",\"508b007d45e58f0a9c9a1c4f87652366\",\"92eb3d3ef68b786904b656b3e6cbaa56\",\"52885ec8d69e56f14257e1f049e5cb46\",\"51dbfd97aa8689f18e5f9a5bb73eedd4\",\"c50fea36256999508457ec23717e8883\",\"bd51f78a9a0e1337b1c1404d683efc23\",\"670f753585cf867bac799149b847996c\",\"527bf843a15870669718c07d94161861\",\"4bfc2985dc567c17c42e1bbdd7feda65\",\"b9bbc6dd18af768ce419b8a495fefa5c\",\"2c1bfc4e4bf2213a366f8ab55e003cf7\",\"7d6f33d4d4addc0c4515f9cd556bb07f\",\"1695f94dbf8485eb125e55ef0f6f9aa5\",\"b42c33960e067c05aacb818702e71529\",\"ba36ba1a81beb954471057dfae0821db\",\"24fd25ea42278b2dcfad3d8b1f6c3651\",\"21779df05475641fb6f9ab376e961db7\",\"185eebb0bef5808b3703dd3503c215f7\",\"4fde870140a546eabc231e5d46df67ec\",\"edab12b3d5ce31e5bb013c96b05be645\",\"6d1bac235733014e34b884d4cc958262\",\"ef35fd89466b1bb2856057633cdd80a2\",\"88996032f7b0e88814db6db2a9f653ef\",\"cf318138af2fe3b231a2367d4928af12\",\"388759af006f293c9ec7de51b13a7a10\",\"0cd9dfc23764ef2d0f64a378858a7983\",\"b37d7cfa191ae52c09321cb4138ee929\",\"168356fbb13ce3ca562ac252f0e6c9ef\",\"5794c8dc5cd37a8ecdf261f2487de5f7\",\"622d2452f2000c4be3ca276b7b9ea6ae\",\"723581dabf1f3b74348bdba024be368d\",\"a54838457977f56e8519900493244248\",\"ec3c00478d5c638ab45683fb3073bab5\",\"79e886ddb1ac4c0b40aded6c976b152f\",\"d41b3fe911c1c8b41c9658aa3f1d65be\",\"500a1322a791c9ae2752032b68710314\",\"3b3da74afdc0f06f5b1c8f9a857dc766\",\"4e0e428a0b2fdca620deec625a355502\",\"ab2fa5cc7809af1b68bec3d72e9dd6c9\",\"158a9f586fcad03224458a94aad89a4b\",\"886ebfb198430f95b495e9bc9fc26e69\",\"9c7f85a08a401186b729cf276bd5158c\",\"e0705cdbfa3187f282cab85b23d265f2\",\"7b4e0de73f7db1de3f805a68f0a6fc8c\",\"b64b595376161d793e8bb7a85b58e867\",\"f9a060ec1f6f4e5128e8e43e70d505f5\",\"4a66471478bc91f12826e9ddbb7f7653\",\"aba085a280c3984eb142f998509c3b21\",\"6b07e342301d3741755f2ee6218f78ba\",\"8c3a378a685224dc0419d8392e07ef3b\",\"ca1455ff85d3b367c646ada485d3eed5\",\"851c44b7c5d067e409058c4b38d4effb\",\"5b08ab3f2f0ed819e48c9fcc057cdfd2\",\"dbc02f6ceceb71863e63a2e3842c6c0c\",\"110dec33cda96a519a828e0cc1d9d702\",\"40658038bc02dd3b1dd29ce6066faca2\",\"410b6f1a7298ddcea64eca8cfa1481b8\",\"c5d016c490bfca424bce8c70ac9c2a4f\",\"8e447c5748801094c6ec8a9c3ac92183\",\"c23a12628d0631ba907d5b729c50f0ac\",\"3fd5e382a355d346f044fc53b4733156\",\"ba350c1a0a06b3936954a8d3b80d4407\",\"f9833d57279e9784f282e8a3ca8d53fe\",\"9ebc2a071f2eb9d27977695016a1b15d\",\"000236f5dfc55945b22822543e4295de\",\"4328dc1269136109a6e0a2a5fa48d7a3\",\"ede86a402ceeaf4a167d19797b54ff11\",\"8b3d2413725d96db43486e6c5628659a\",\"9447701df6b9ad5b49386dead8a181ef\",\"fb163ba29c79f91074eebe9f7c074e84\",\"943c38ec686516b229d85242a5283d13\",\"8ed3d716a0e8694e9a1f7252a3984e8f\",\"add6b57667670b04a527df33bf1b5d57\",\"fd270090525b096c5266035c24d22420\",\"b99dd06d25bf700c8f61d8c0512b6ab1\",\"16fd7ec19440e16396eaff1157cca088\",\"3a1bae9f50700365d2293f0048041de2\",\"a37adf0db2c480db2f7728bc49e471f0\",\"e274a928d986a1df88910d20f58a6bbf\",\"b5d5ccbc79da9047eaabf1ad74ea4681\",\"9e6426915f55d20c205d9d339fe26f47\",\"461f95a88543cf675d3714200ade1716\",\"d515cc0d6b3ec37f14eddb14b149b541\",\"64cfd4464fcdb91eba301ee312c58de7\",\"b350e6b16f92ec35d032765742d44380\",\"9c841bd74112f79b9caac9d192b5fd4f\",\"0c603fa5e87092af07525a878800e187\",\"ebd418ca558a48399583374d20010cef\",\"fa14aed1df656bc1bd0669b4fda22381\",\"05716509e0d838bd751abbcf6bbbffad\",\"e01bb25d36b273b2d739945b96224d29\",\"fdb49aa786c10fe7fb4918f6ff0542dd\",\"8b04a9e8453a66be9d58e30d6b8e799f\",\"b6833b1b32645eb4c64fa740527f6cd4\",\"666ae72c652f720563250f3c35c22a58\",\"dd1939a2e6967f6fcea2b477c9776ddb\",\"d6149de1e711a02380ee3a30b76ab07c\",\"4c13da2ce46eef2999925bc6341e409e\",\"25c6f492a492065f39c02149c820fbed\",\"9ae23bd92bf4d732f66e8ecadbf6fbbe\",\"6906e9a62e45ec92230b4a789d81d3dc\",\"2fb24adb202c265a4482a6df1ba971c2\",\"a355f83de807d970d09d0e563a470736\",\"cbcddf5e0a83450b747e60af396b26a6\",\"8c2063e15baa4a10035a981a8c8c4e31\",\"13b0375e0099d0d3eff3f3745338c21a\",\"fc86fabafcc62e00eda5a7b76bf19f3b\",\"f3da329254509b203a3bbe61ee6ab4b6\",\"c165567c3e3bccabc65be237d5b39788\",\"2b7b04ef1d50e5213689756bb9b6493c\",\"efde70fff6cafec68e1d1341c7d0ad9d\",\"00413dcba01f1d275321e15a3a49ac74\",\"e24c86110ee8628854c096ba8f8f8c59\",\"7b9b7c6d9879ceaaf8fa03db8d3d8de6\",\"03975c2e441eb4f840a06178c43af21f\",\"f8100621d014ebd09630bb8d0bbafade\",\"1669e9e1a79d64211de03a85cf353f64\",\"39689998bf7ee334ab71e94887b72896\",\"e2986f879c6a5844cf343967cff6475b\",\"81a7b6c727b3eced9c7826715054ac23\",\"35794ea05ab2fd27cc0205042babcc82\",\"0381cb7ba85a31ede78ce6fe8c72311f\",\"83e76edb8cb619fefe5d723ebf0bff4e\",\"f46da58cf52a0d881cc2659e6ffa5f47\",\"0538eb98aa1349dccb38f9edc9ebe046\",\"982f7c98fcfd0a96ccba681dfe5bf1d1\",\"fbf5b00e51c6c04f392cac660d81c56f\",\"13a1498c91c676201b19c9d944b3f4d5\",\"6f67ef1a5f035b5d2ac780841a4d1057\",\"5d6cf3578ad2dbbd3314d4e96ceaa4c7\",\"af13d6e2bf784d1b2d01fbfa2f603cda\",\"976903f421f7c69078b87a08cfa48b56\",\"b60e08378d240b1bc8394ae7aeafd9d8\",\"c432f0516c1c5528b70bb85517b80794\",\"c643ae151dd6e0116ab3093da2b2ca3f\",\"c129ee8b9f6d66f7b95721806ea37445\",\"fa182df68cee50ee0b0eab83d4163bb9\",\"f13ed2459e7de7a95d122915caac86f5\",\"32feb7886f22a07e7516cbb8f51f2718\",\"da4a26b09f5536d79d66888281b94125\",\"06f4b1823d3402a34fcd771eb2fbe104\",\"5d5edc992fff01bbdf366134a1ade2ea\",\"a5bb35f6d276e63b32c0a2ece51f1598\",\"bdc6fe535863728434e7cc9d0a736916\",\"b884c5bd4e63620a5791a82bfc4816b9\",\"176b1698ac5eb1cc91c067f1308f4eb2\",\"7ba5f9ea311b8f078c3fc31badaafbff\",\"80b07e06b3e459ed0a335481774ab6ad\",\"d213537131c29a18750948b2c4d47153\",\"dd794ab16fb4462a59df4d0edeea15e6\",\"2691845d8c56f6ab83c5802c23a31717\",\"4d41e5e4c235f8b3ff2bfe9d0e519c3c\",\"467af5198095eabd2bb857f1b59d273f\",\"06848eb4abd785f4fd834e209674c2c1\",\"66b308f467dee2b576998e7a9ae53e0e\",\"5b685c2727690bbaaaedff02fef01ebb\",\"02b69b82390c84f97d5677b3dde80c50\",\"b81794444e577ce38f7eade97d674113\",\"3fa322a7c3b7ffe8381a15fd772b8681\",\"f68e0fa4f918290b30a82dc0dddae379\",\"9fa927d0add0ee26a5694a04d2d72d90\",\"180a90fc1b4024a1b3d8ed1692c7db72\",\"caec8a5b8b9f5a01fd6c75b704f37393\",\"af07172ff7831df41d451ae9bbfa5dde\",\"e79074505a6e858603b9e8a3d70f1959\",\"b68c6136932c7ba554246324d5aee2c3\",\"fa61557dd27784345b81ae99e4158df0\",\"588f940e6c1acd3270ce9e54839a518d\",\"d26e835a4758a415ea9722948e08c9e7\",\"c474d85e9242b5f4468ea03c8221f6da\",\"36a8967ef8fb3129e9ec1ba78504bcfa\",\"b6eaf333424c23b36f90f2ea574d2875\",\"ff12b96278b1936d8728326eef49832a\",\"dde677b1f0e3c72fdbbe849f95d3a318\",\"6650b50492391d14ed19d366bfe7e76a\",\"c48d767e2063e8add8ee613268c97359\",\"9403111fda412f066c34312b6bb7e42a\",\"bdd6f4dd647c554cdf5ab216d369cda8\",\"124d53a40e6ed07b7933111b354e1443\",\"08c95fa1e019df02cb935114fdfb9e1a\",\"63ff9fc60b9283853d5919bdd13f54bb\",\"69b34f3745d7f9aad91df6041d27784a\",\"5ee4ab45b284a03a90a194a92f93c6ad\",\"6baf509bec43e7780689c86feed47bab\",\"8a2073d91d272d56a662a44888f66c74\",\"b869c09ff28d3ddc22f4ffc8d4f11dbd\",\"cc3d116320823b30d6bd8e32ea9fad3f\",\"fe3a28462b5dc678882b4b0121aefd95\",\"cce3ed8d3de0b3f605240c7eaa5508a7\",\"194ed23cd2a0e22729aca40979889705\",\"c0b91582e1938a22ee4c6bf5807a1a20\"]}","3ba5c06659671bfcf906c3c867d203da"]' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_target_page_number_23' id='gform_target_page_number_23' value='0' \/>\n            <input type='hidden' autocomplete='off' class='gform_hidden' name='gform_source_page_number_23' id='gform_source_page_number_23' value='1' \/>\n            <input type='hidden' name='gform_field_values' value='' \/>\n            \n        <\/div>\n                        <\/form>\n                        <\/div><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n gform.initializeOnLoaded( function() {gformInitSpinner( 23, 'https:\/\/www.mbi-geodata.com\/de\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery('#gform_ajax_frame_23').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_23');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_23').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_23').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_23').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_23').removeClass('gform_validation_error');}setTimeout( function() { \/* delay the scroll by 50 milliseconds to fix a bug in chrome *\/  }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_23').val();gformInitSpinner( 23, 'https:\/\/www.mbi-geodata.com\/de\/wp-content\/plugins\/gravityforms\/images\/spinner.svg', false );jQuery(document).trigger('gform_page_loaded', [23, current_page]);window['gf_submitting_23'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_23').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [23]);window['gf_submitting_23'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_23').text());}else{jQuery('#gform_23').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger(\"gform_pre_post_render\", [{ formId: \"23\", currentPage: \"current_page\", abort: function() { this.preventDefault(); } }]);        if (event && event.defaultPrevented) {                return;        }        const gformWrapperDiv = document.getElementById( \"gform_wrapper_23\" );        if ( gformWrapperDiv ) {            const visibilitySpan = document.createElement( \"span\" );            visibilitySpan.id = \"gform_visibility_test_23\";            gformWrapperDiv.insertAdjacentElement( \"afterend\", visibilitySpan );        }        const visibilityTestDiv = document.getElementById( \"gform_visibility_test_23\" );        let postRenderFired = false;        function triggerPostRender() {            if ( postRenderFired ) {                return;            }            postRenderFired = true;            gform.core.triggerPostRenderEvents( 23, current_page );            if ( visibilityTestDiv ) {                visibilityTestDiv.parentNode.removeChild( visibilityTestDiv );            }        }        function debounce( func, wait, immediate ) {            var timeout;            return function() {                var context = this, args = arguments;                var later = function() {                    timeout = null;                    if ( !immediate ) func.apply( context, args );                };                var callNow = immediate && !timeout;                clearTimeout( timeout );                timeout = setTimeout( later, wait );                if ( callNow ) func.apply( context, args );            };        }        const debouncedTriggerPostRender = debounce( function() {            triggerPostRender();        }, 200 );        if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) {            const observer = new MutationObserver( ( mutations ) => {                mutations.forEach( ( mutation ) => {                    if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) {                        debouncedTriggerPostRender();                        observer.disconnect();                    }                });            });            observer.observe( document.body, {                attributes: true,                childList: false,                subtree: true,                attributeFilter: [ 'style', 'class' ],            });        } else {            triggerPostRender();        }    } );} ); \n\/* ]]> *\/\n<\/script>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-a9bc268 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-a9bc268-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-7e5fce0a wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-mbi-red-background-color has-background has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/en\/wp-content\/uploads\/sites\/3\/2022\/02\/MBI_Consumer-Styles.pdf\">Flyer herunterladen<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-9ef6ce7 ugb-main-block\"><style>.ugb-9ef6ce7 .ugb-heading__title{font-size:26px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">WO KOMMEN WELCHE CONSUMER STYLES AM H\u00c4UFIGSTEN VOR? <\/h3><\/div><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wo wohnen die Apple-Nutzer, wo die Android-Nutzer?<\/li>\n\n\n\n<li>Wieso fahren sie&nbsp;SAAB und nicht Porsche, obwohl sie sich einen Porsche leisten k\u00f6nnten?<\/li>\n\n\n\n<li>Wer kauft lieber im Laden ein, statt online?<\/li>\n\n\n\n<li>Wo wohnen die Online-K\u00e4ufer?<\/li>\n\n\n\n<li>Wer kauft gerne Markenware?<\/li>\n\n\n\n<li>Wo wohnen die Menschen, die gerne Sportger\u00e4te, Uhren oder Schmuck kaufen?<\/li>\n\n\n\n<li>Wer interessiert sich f\u00fcr Weiterbildung?<\/li>\n\n\n\n<li>Wo wohnen die freizeitorientierten Menschen?<\/li>\n\n\n\n<li>Etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-ugb-heading ugb-heading ugb-c49ecdd ugb-main-block\"><style>.ugb-c49ecdd .ugb-heading__title{font-size:26px !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">WIE WERDEN DIE CONSUMER STYLES ERSTELLT? <\/h3><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-text ugb-text ugb-8d1fa40 ugb-text--design-plain ugb-text--columns-2 ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-text__text-wrapper\"><div class=\"ugb-text__text\"><p class=\"ugb-text__text-1\">Die Marktforscher von MB-Research erstellen die Consumer Styles auf Basis der Segmentierungskriterien Demographie, Wertorientierungen, Einstellungen, Konsumverhalten und Konsumumfang, welche im Detail in umfangreichen Untersuchungen auf internationaler Ebene identifiziert und validiert wurden.<br><br>Die Daten basieren auf einer repr\u00e4sentativen, weltweiten Befragung von ca. 16.000 Konsumenten, aus der verschiedene, in sich relativ homogene, Bev\u00f6lkerungsgruppen mit unterschiedlichen Eigenschaften und Kaufverhalten identifiziert wurden. Diese werden&nbsp;l\u00e4nder\u00fcbergreifend zu 10 unterschiedlichen Consumer Styles&nbsp;verdichtet. Das Ergebnis ist eine einheitliche und international vergleichbare Datenbasis, die von uns regelm\u00e4\u00dfig aktualisiert wird.<br><\/p><\/div><div class=\"ugb-text__text\"><p class=\"ugb-text__text-2\">Die Consumer Styles&nbsp;sind flexibel und an spezielle Kundenbed\u00fcrfnisse anpassbar. F\u00fcr kundenspezifische L\u00f6sungen k\u00f6nnen die Consumer Styles&nbsp;angepasst&nbsp;werden. M\u00f6glich ist eine verst\u00e4rkte Ber\u00fccksichtigung spezifischer Konsum-Pr\u00e4ferenzen, beispielsweise die bevorzugte Marke oder spezifischer Verhaltensweisen, wie zum Beispiel die Nutzung sozialer Medien.<br><br>Die Consumer Styles k\u00f6nnen geographisch visualisiert werden \u2013 zusammen mit unseren <a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/postleitzahlgrenzen-vektordaten\/\">Postleitzahlgrenzen<\/a>, <a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/mikrogeographische-grenzen\/\">administrativen Grenzen<\/a> oder <a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/mikrogeographische-grenzen\/\">mikrogeographischen Grenzen<\/a> erm\u00f6glichen sie eine noch effektivere und effizientere Entscheidungsfindung.&nbsp;<\/p><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<header class=\"wp-block-mbi-blocks-heading wp-block-mbi-blocks-heading_layout_xl icon1\"><h2 class=\"wp-block-mbi-blocks-heading__heading\">DIE ZEHN TYPEN DER CONSUMER STYLES (Standard)<\/h2><\/header>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ A - Bestverdienende Urbane Berufst\u00e4tige<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3299 size-large\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypA-1024x345.jpg\" alt=\"Consumer Styles TypA\" width=\"698\" height=\"235\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypA-1024x345.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypA-300x101.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypA-768x259.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypA-88x30.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypA.jpg 1320w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/>Die Konsument*innen in diesem Segment weisen das h\u00f6chste Pro-Kopf-Einkommen aller Segmente aus. Sie leben fast alle in Single- oder Mehrpersonen-Haushalten ohne Kinder. Sie sind Angestellte, \u00fcberwiegend in leitender Position oder selbstst\u00e4ndig und verf\u00fcgen weit \u00fcberdurchschnittlich \u00fcber Hochschulbildung. Bei der Ausgabebereitschaft f\u00fcr Produktgruppen wie Bekleidung ist dieses Segment f\u00fchrend. Sie leben \u00fcberwiegend in Metropolen und Gro\u00dfst\u00e4dten. Bei Smartphones wird, im Gegensatz zu den meisten anderen Segmenten, Apple vor Samsung bevorzugt.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ B - Gutsituierte Empty Nester<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3303 size-large\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypB-1024x345.jpg\" alt=\"Consumer Styles MBI\" width=\"698\" height=\"235\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypB-1024x345.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypB-300x101.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypB-768x259.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypB-88x30.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/TypB.jpg 1320w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><br \/>\nDie Konsumierenden in diesem Segment sind altersm\u00e4\u00dfig fast alle in der zweiten Lebensh\u00e4lfte und leben in Haushalten ohne Kinder. Beim Einkaufen legen sie Wert auf Qualit\u00e4t und bekannte Marken. Sie haben Lieblingsmarken und Lieblingsgesch\u00e4fte und sind in der Lage, den \u00dcberblick \u00fcber ein breites Spektrum an angebotenen Produkten und Dienstleistungen zu behalten. Der station\u00e4re Einzelhandel wird gegen\u00fcber dem Onlinehandel bevorzugt. Ihr Pro-Kopf-Einkommen liegt deutlich \u00fcber dem Durchschnitt.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ C - Moderne Pragmatiker*innen der Generation 50+<\/h3><div class=\"accordion-content\"><img decoding=\"async\" class=\"alignnone wp-image-3305 size-large\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypC-1024x345.jpg\" alt=\"MBI Internationale Consumer Styles Typ C\" width=\"698\" height=\"235\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypC-1024x345.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypC-300x101.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypC-768x259.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypC-88x30.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypC.jpg 1320w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/>Die Konsumenten in diesem Segment befinden sich vorwiegend in der zweiten Lebensh\u00e4lfte und leben in Haushalten ohne Kinder. Umweltschutz und Innovation haben f\u00fcr sie eine hohe Priorit\u00e4t. Viel Wert wird auf eine sorgf\u00e4ltige Einkaufsplanung gelegt, das beste Preis-\/Leistungsverh\u00e4ltnis wird systematisch gesucht. Das Pro-Kopf-Einkommen in diesem Segment ist meist weit \u00fcber dem Durchschnitt, demgegen\u00fcber liegt das Haushaltseinkommen, bedingt durch die Dominanz von 1- und 2-Personen-Haushalten, meist um den Durchschnitt oder leicht darunter.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ D - Informierte Moderne Konsument*innen<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3307 size-large\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypD-1024x345.jpg\" alt=\"MBI Internationale Consumer Styles Typ D\" width=\"698\" height=\"235\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypD-1024x345.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypD-300x101.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypD-768x259.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypD-88x30.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypD.jpg 1320w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><br \/>\nDie Konsumenten in diesem Segment haben signifikant hohe Ausgaben f\u00fcr Produktgruppen wie Uhren, Schmuck und Sportger\u00e4te. Sie sind in der Lage den \u00dcberblick \u00fcber ein breites Spektrum an angebotenen Produkten und Dienstleistungen zu behalten. Onlineshopping wird weit \u00fcberdurchschnittlich genutzt. Sie sind deutlich \u00fcberdurchschnittlich als Angestellte t\u00e4tig. Qualit\u00e4t, Innovation und Umweltschutz haben f\u00fcr sie eine hohe Priorit\u00e4t. Die Mehrheit hat ein weit \u00fcberdurchschnittliches Einkommen.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ E - Wohlhabende Gebildete Urbane Familien<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignleft wp-image-3348\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypE-300x202.jpg\" alt=\"MBI Internationale Consumer Styles Typ E\" width=\"340\" height=\"229\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypE-300x202.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypE-88x59.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypE.jpg 650w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>Die Konsument*innen in diesem Segment weisen in fast allen Produktgruppen signifikant hohe Ausgaben pro Haushalt auf. Sie bilden das Segment mit den h\u00f6chsten Online-Konsum. Es sind Angestellte, meist in leitender Position, und haben oft weit \u00fcberdurschnittlich &nbsp;eine h\u00f6here Bildung. Sie leben vorwiegend in Familien mit Kindern und geh\u00f6ren haupts\u00e4chlich zu j\u00fcngeren Altersgruppen. Einkaufen wird als angenehm empfunden. Sie leben haupts\u00e4chlich in Metropolen und Gro\u00dfst\u00e4dten. Dieses Segment verf\u00fcgt \u00fcber das h\u00f6chste Einkommen pro Haushalt von allen Segmenten. Allerdings, bedingt durch die Anzahl der Kinder pro Haushalt, ist das resultierende Pro-Kopf-Einkommen weniger deutlich \u00fcberdurchschnittlich. Sie weisen den h\u00f6chsten Anteil an Smartphone-Usern und bei der Nutzung sozialer Online-Netzwerke auf. Bei Smartphones wird, im Gegensatz zu den meisten anderen Segmenten, Apple vor Samsung bevorzugt.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ F - Sicherheitsorientierte Senior*innen<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3349 size-large\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypF-1024x345.jpg\" alt=\"MBI Internationale Consumer Styles Typ F\" width=\"698\" height=\"235\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypF-1024x345.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypF-300x101.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypF-768x259.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypF-88x30.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypF.jpg 1320w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><br \/>\nDie Konsumierenden in diesem Segement befinden sich fast ausschlie\u00dflich in der zweiten Lebensh\u00e4lfte und leben meist in Haushalten ohne Kinder. Sie legen Nachdruck auf Sicherheit, gute Beziehungen zu Mitmenschen und Selbstachtung. Der Anteil an Rentenbeziehenden ist in diesem Segment am h\u00f6chsten. Sie suchen nach dem besten Preis-\/Leistungsverh\u00e4ltnis und haben Lieblingsmarken und Lieblingsgesch\u00e4fte. Die Mehrheit in diesem Segment verf\u00fcgt \u00fcber ein in etwa durchschnittliches Pro-Kopf-Einkommen.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ G - Orientierungssuchende Untere Mittelschicht<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignnone wp-image-3350 size-large\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypG-1024x345.jpg\" alt=\"MBI Internationale Consumer Styles Typ G\" width=\"698\" height=\"235\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypG-1024x345.jpg 1024w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypG-300x101.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypG-768x259.jpg 768w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypG-88x30.jpg 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypG.jpg 1320w\" sizes=\"(max-width: 698px) 100vw, 698px\" \/><br \/>\nWichtige Werte f\u00fcr die Konsumenten in diesem Segment sind Erlebnisorientierung, Zugeh\u00f6rigkeitsgef\u00fchl und soziales Engagement. Sie interessieren sich f\u00fcr neue Produkte, verlieren aber leicht den \u00dcberblick \u00fcber die Menge und Qualit\u00e4t der vielen angebotenen Produkte und der zugeh\u00f6rigen Informationen. Die Mehrheit der Konsumenten in diesem Segment verf\u00fcgt nur \u00fcber ein unterdurchschnittliches Pro-Kopf-Einkommen.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ H - J\u00fcngere Untere Mittelschicht<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignleft wp-image-3351\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypH-171x300.jpg\" alt=\"MBI Internationale Consumer Styles Typ H\" width=\"130\" height=\"228\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypH-171x300.jpg 171w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypH-585x1024.jpg 585w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypH-50x88.jpg 50w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypH.jpg 640w\" sizes=\"(max-width: 130px) 100vw, 130px\" \/><br \/>\nDie Mehrheit der Konsument*innen in diesem Bereich weist nur ein unterdurchschnittliches Pro-Kopf-Einkommen auf. Es handelt sich haupts\u00e4chlich um Mitglieder der j\u00fcngeren Altersgruppen und fast alle leben in Mehrpersonen-Haushalten, meist mit Kindern. Bildung und Tradition sind f\u00fcr sie wichtig. Sie empfinden Einkaufen als angenehm und suchen nach dem besten Preis-\/Leistungsverh\u00e4ltnis sowie nach Lieblingsmarken und Lieblingsgesch\u00e4ften. Sie legen Wert auf Sicherheit und Selbstachtung.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ I - Moderne J\u00fcngere Familien<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignleft wp-image-3352\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypI.jpg\" alt=\"MBI Internationale Consumer Styles Typ I\" width=\"340\" height=\"228\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypI.jpg 640w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypI-300x201.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypI-88x59.jpg 88w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>Die Konsumierenden in diesem Segment leben in Mehrpersonen-Haushalten, fast ausschlie\u00dflich mit Kindern. Sie sind Angestellte, meist in leitender Position oder selbstst\u00e4ndig. Bedingt durch die Zahl der Kinder pro Haushalt ist ihr Pro-Kopf-Einkommen unterdurchschnittlich, das Haushaltseinkommen dagegen ist \u00fcberdurchschnittlich. Erlebnisorientierung ist f\u00fcr sie wichtig und sie haben weit \u00fcberdurchschnittliche Ausgaben f\u00fcr bestimmte Produktgruppen wie Sportger\u00e4te und Weiterbildung. Die Mehrzahl von Ihnen befindet sich in der Familiengr\u00fcndungsphase. Beim Einkaufen interessieren sie sich sehr f\u00fcr neue Produkte und kaufen meistens bekannte Marken.<\/div><\/div>\n\n\n<div class=\"accordion\"><h3 class=\"accordion-title\">Typ J - Einkommensschw\u00e4chere J\u00fcngere Konsument*innen<\/h3><div class=\"accordion-content\"><br \/>\n<img decoding=\"async\" class=\"alignleft wp-image-3353\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypJ.jpg\" alt=\"MBI Internationale Consumer Styles Typ J\" width=\"340\" height=\"228\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypJ.jpg 640w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypJ-300x202.jpg 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2015\/12\/MBI_TypJ-88x59.jpg 88w\" sizes=\"(max-width: 340px) 100vw, 340px\" \/>Die Konsument*innen in diesem Segment weisen im Durchschnitt das niedrigste Einkommen im Vergleich zu den anderen Segmenten auf. Die Mehrheit sind Teenager*innen oder in den Zwanzigern. Die Meisten sind (noch) nicht erwerbst\u00e4tig, sie bilden das Segment mit den h\u00f6chsten Anteilen an Studierenden, Arbeitslosen und Haushaltsf\u00fchrenden. Oft leben sie in l\u00e4ndlichen Gebieten oder kleineren St\u00e4dten.<\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-icon-list ugb-icon-list ugb-98ee7e9 ugb-icon-list--v2 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-98ee7e9 li{--icon-size:41px !important}.ugb-98ee7e9 li::before{width:41px !important;height:41px !important;transform:rotate(0deg) !important;background-image:url('data:image\/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxOTAgMTkwIj48cG9seWdvbiBwb2ludHM9IjE3My44LDI4LjQgNjAuNCwxNDEuOCAxNS43LDk3LjIgNS4xLDEwNy44IDYwLjQsMTYzIDE4NC40LDM5IDE3My44LDI4LjQiLz48L3N2Zz4=')}.ugb-98ee7e9 li:nth-child(1):before{background-image:url('data:image\/svg+xml;base64,PHN2ZyBjbGFzcz0idWdiLWN1c3RvbS1pY29uIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNCIgaGVpZ2h0PSIyNCIgdmlld0JveD0iMCAwIDI0IDI0Ij48cGF0aCBkPSJNNyAyNGgtNnYtNmg2djZ6bTgtOWgtNnY5aDZ2LTl6bTgtNGgtNnYxM2g2di0xM3ptMC0xMWwtNiAxLjIyMSAxLjcxNiAxLjcwOC02Ljg1IDYuNzMzLTMuMDAxLTMuMDAyLTcuODQxIDcuNzk3IDEuNDEgMS40MTggNi40MjctNi4zOSAyLjk5MSAyLjk5MyA4LjI4LTguMTM3IDEuNjY3IDEuNjYgMS4yMDEtNi4wMDF6Ii8+PC9zdmc+')}.ugb-98ee7e9 li:nth-child(2):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-98ee7e9 li:nth-child(3):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-98ee7e9 li:nth-child(4):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-98ee7e9 li:nth-child(5):before{background-image:url('data:image\/svg+xml;base64,PHN2ZyBjbGFzcz0idWdiLWN1c3RvbS1pY29uIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNCIgaGVpZ2h0PSIyNCIgdmlld0JveD0iMCAwIDI0IDI0Ij48cGF0aCBkPSJNMTIgNS4xNzNsMi4zMzUgNC44MTcgNS4zMDUuNzMyLTMuODYxIDMuNzEuOTQyIDUuMjctNC43MjEtMi41MjR2LTEyLjAwNXptMC00LjU4NmwtMy42NjggNy41NjgtOC4zMzIgMS4xNTEgNi4wNjQgNS44MjgtMS40OCA4LjI3OSA3LjQxNi0zLjk2NyA3LjQxNiAzLjk2Ni0xLjQ4LTguMjc5IDYuMDY0LTUuODI3LTguMzMyLTEuMTUtMy42NjgtNy41Njl6Ii8+PC9zdmc+')}.ugb-98ee7e9 li:nth-child(6):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-98ee7e9 li:nth-child(7):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-98ee7e9 li:nth-child(8):before{background-image:url('data:image\/svg+xml;base64,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')}.ugb-98ee7e9.ugb-icon-list ul{columns:4}.ugb-98ee7e9 .ugb-inner-block{text-align:left}.ugb-98ee7e9.ugb-icon-list{justify-content:center;background-color:rgba(255,255,255,1)}.ugb-98ee7e9.ugb-icon-list:before{background-color:#fff}.ugb-98ee7e9 .ugb-block-title{font-size:32px !important;text-transform:uppercase !important;text-align:center}@media screen and (min-width:768px){.ugb-98ee7e9.ugb-icon-list{padding-top:70px !important;padding-right:35px !important;padding-bottom:70px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"> Anwendungsm\u00f6glich\u00adkeiten<\/h2><div class=\"ugb-block-content\"><ul><li>Regionale Absatzchancen und Marktpotentiale quantifizieren<\/li><li>regionalen M\u00e4rkte analysieren<\/li><li>Unausgesch\u00f6pfte Potenziale lokalisieren<\/li><li>Realistische Planziele formulieren<\/li><li>Vergleich des Potenzials von Au\u00dfendienstgebieten und der objektiven Bewertung von Verkaufsleistungen<\/li><li>Neueinteilung von Au\u00dfendienstgebieten anhand ihrer Absatzchancen<\/li><li>Marketing-Kampagnen r\u00e4umlich visualisieren<\/li><li>professionelle Planung neuer Standorte anhand ihrer Erfolgsaussichten<\/li><\/ul><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-cfd573d ugb-columns--design-plain ugb-columns--columns-5 ugb-main-block ugb-main-block--inner-wide ugb--has-block-background\"><style>.ugb-cfd573d{padding-left:0 !important;padding-right:0 !important;padding:0 !important}.ugb-cfd573d .ugb-inner-block{text-align:center}.ugb-cfd573d.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-cfd573d.ugb-columns:before{background-color:#444}.ugb-cfd573d .ugb-block-title{font-size:32px !important;color:#ffffff}@media screen and (min-width:768px){.ugb-cfd573d.ugb-columns{padding-top:35px !important;padding-right:35px !important;padding-bottom:0px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--wide\"><h2 class=\"ugb-block-title\"><span style=\"color: #444;\" class=\"ugb-highlight\">VORTEILE UNSERER GEODATEN<\/span><\/h2><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-cfd573d-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-0db3a4b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-0db3a4b-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png\" alt=\"\" class=\"wp-image-10480\" style=\"width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/weltweit_vergleichbar_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Weltweit einheitliche und vergleichbare Daten <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-dc2746a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-dc2746a-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png\" alt=\"\" class=\"wp-image-10481\" style=\"width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Qualitaet_Zertifikat_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Strenge Qualit\u00e4tskontrolle <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-77d6b45 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-77d6b45-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png\" alt=\"\" class=\"wp-image-10482\" style=\"width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Support_Beratungsgespraech_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Pers\u00f6nliche Beratung und Support<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-3c5d9b6 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-3c5d9b6-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png\" alt=\"\" class=\"wp-image-10483\" style=\"width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Update_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">Stetige Aktualisierung<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-9bd04c0 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-9bd04c0-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png\" alt=\"\" class=\"wp-image-10484\" style=\"width:200px;height:200px\" srcset=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot.png 512w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-300x300.png 300w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-150x150.png 150w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-88x88.png 88w, https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/07\/Datenschutz_Schild_hex_rot-125x125.png 125w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p><span style=\"color:#fff\" class=\"tadv-color\"><span style=\"color: #444;\" class=\"ugb-highlight\">100 % DSGVO-konform<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignfull wp-block-ugb-columns ugb-columns ugb-e482b2b ugb-columns--design-plain ugb-columns--columns-3 ugb-main-block ugb-main-block--inner-full ugb--has-block-background\"><style>.ugb-e482b2b.ugb-columns{background-color:rgba(68,68,68,0.1)}.ugb-e482b2b.ugb-columns:before{background-color:#444}@media screen and (min-width:768px){.ugb-e482b2b.ugb-columns{padding-top:10px !important;padding-right:35px !important;padding-bottom:40px !important;padding-left:35px !important}}<\/style><div class=\"ugb-inner-block ugb-inner-block--full\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-e482b2b-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-4f95a03 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-4f95a03-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-70266c7 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70266c7-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-mbi-red-background-color has-text-color has-background has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/weltweite-geodaten-von-michael-bauer-international-gmbh#warum-mbi\">Mehr Vorteile entdecken<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-90e1c7e ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-90e1c7e-column-wrapper\"><div class=\"ugb-column__content-wrapper\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"alignwide wp-block-ugb-image-box ugb-image-box ugb-0abfedd ugb-image-box--v4 ugb-image-box--columns-4 ugb-image-box--design-basic ugb-image-box--align-left ugb-main-block\"><style>.ugb-0abfedd .ugb-image-box__box{border-radius:0px !important}.ugb-0abfedd .ugb-image-box__item{height:330px !important;justify-content:flex-start !important}.ugb-0abfedd .ugb-image-box__item1 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/05\/Erde_Laenderverfuegbarkeit.jpg)}.ugb-0abfedd .ugb-image-box__item2 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Gebietsgrenzen-1.jpg)}.ugb-0abfedd .ugb-image-box__item3 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datenformate.jpg)}.ugb-0abfedd .ugb-image-box__item4 .ugb-image-box__image{background-image:url(https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/04\/Datalink_API.jpg)}.ugb-0abfedd .ugb-image-box__item:hover .ugb-image-box__overlay-hover{opacity:0.7 !important}.ugb-0abfedd .ugb-image-box__title{font-size:24px !important;text-align:center !important;margin-bottom:20px !important}.ugb-0abfedd .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-0abfedd.ugb-image-box{padding-right:0px !important;padding-left:0px !important}}@media screen and (min-width:768px) and (max-width:1025px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}@media screen and (max-width:768px){.ugb-0abfedd .ugb-image-box__item{height:300px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-image-box__item ugb-image-box__item1 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"L\u00c4NDERVERF\u00dcGBARKEIT\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">L\u00c4NDERVERF\u00dcGBARKEIT<\/h4><\/div><p class=\"ugb-image-box__description\"><a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-europa\/\">Europa<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-nordamerika\/\">Nordamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-suedamerika\/\">S\u00fcdamerika<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-asien\/\">Asien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-ozeanien\/\">Ozeanien<\/a> | <a href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/geodaten-fuer-afrika\/\">Afrika<\/a><\/p><\/div><\/div><div class=\"ugb-image-box__item ugb-image-box__item2 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"GEBIETSGRENZEN\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">GEBIETSGRENZEN<\/h4><\/div><p class=\"ugb-image-box__description\">\u2022  Postleitzahlebene<br>\u2022  Administrative Ebene<br>\u2022  Mikrogeographische Ebene<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/gebietsgrenzen\/\" title=\"GEBIETSGRENZEN\" aria-label=\"GEBIETSGRENZEN\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item3 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATENFORMATE\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATENFORMATE<\/h4><\/div><p class=\"ugb-image-box__description\">Text file (CSV\/TSV) | KML | Access database (MDB) | Excel (xls) | Esri Shapefile (.shp) | Esri Geodatabase (.gdb) | MapInfo (.tab, .tabx) | MapInfo MIF\/MID | GeoJSON |  GeoParquet (.parquet) | GeoPackage (.gpkg) | mehr auf Anfrage<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\">> MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datenformate\/\" title=\"DATENFORMATE\" aria-label=\"DATENFORMATE\"><\/a><\/div><div class=\"ugb-image-box__item ugb-image-box__item4 ugb-image-box__box\"><div class=\"ugb-image-box__box ugb-image-box__image-wrapper\"><div class=\"ugb-image-box__box ugb-image-box__image\" role=\"img\" aria-label=\"DATALINK API\"><\/div><\/div><div class=\"ugb-image-box__box ugb-image-box__overlay-hover\"><\/div><div class=\"ugb-image-box__content\"><div class=\"ugb-image-box__header\"><h4 class=\"ugb-image-box__title\">DATALINK API<\/h4><\/div><p class=\"ugb-image-box__description\">Einfacher Zugang zu verschiedenen MBI-Daten<br>\u2022  Datalink Desktop<br>\u2022  Datalink Rest API<br><br><a href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\">&gt; MEHR ERFAHREN<\/a><\/p><\/div><a class=\"ugb-image-box__overlay-link\" href=\"https:\/\/www.mbi-geodata.com\/de\/datalink-api\/\" title=\"DATALINK API\" aria-label=\"DATALINK API\"><\/a><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover alignwide\" style=\"min-height:300px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-mbi-red-background-color has-background-dim-100 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-ugb-heading ugb-heading ugb-8059c5d ugb-main-block\"><style>.ugb-8059c5d .ugb-heading__title{font-size:22px !important;font-weight:500 !important;text-align:center}.ugb-8059c5d .ugb-inner-block{text-align:center}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><h3 class=\"ugb-heading__title\">SAGEN SIE UNS WO SIE HINWOLLEN.<br>WIR SAGEN IHNEN MIT WELCHEN DATEN SIE IHR ZIEL ERREICHEN.<\/h3><p class=\"ugb-heading__subtitle\"> Sie haben nicht gefunden, was sie suchen oder haben eine andere Frage? Z\u00f6gern Sie nicht, uns zu kontaktieren! <\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-75618e4 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-75618e4.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-75618e4.ugb-columns{margin-bottom:0px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-75618e4-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-70246e3 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-70246e3-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Unsere Experten beraten Sie gerne individuell und unverbindlich, mit welchen Daten Sie f\u00fcr Ihr Unternehmen Mehrwerte schaffen und Einsparungen realisieren k\u00f6nnen. <\/p>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-d7aec1b ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-d7aec1b-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<p class=\"has-text-align-center\">Sie wollen sich selbst ein Bild davon machen, wie gut unsere Daten zu Ihnen passen?<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-columns ugb-columns ugb-1dc2613 ugb-columns--design-plain ugb-columns--columns-2 ugb-main-block ugb--has-custom-content-width\"><style>.ugb-1dc2613.ugb-columns > .ugb-inner-block{max-width:1250px !important}@media screen and (min-width:768px){.ugb-1dc2613.ugb-columns{margin-top:-1px !important}}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-columns__item ugb-1dc2613-content-wrapper\">\n<div class=\"wp-block-ugb-column ugb-column ugb-193381a ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-193381a-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Kontaktieren Sie uns  <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-ugb-column ugb-column ugb-6003f23 ugb-column--design-plain ugb-main-block\"><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-column__item ugb-6003f23-column-wrapper\"><div class=\"ugb-column__content-wrapper\">\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-regular-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.mbi-geodata.com\/de\/kontakt-mbi\/?subject=Anfrage%20Testdaten\" target=\"_blank\" rel=\"noreferrer noopener\"> Kostenlose Testdaten anfordern <\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 alignfull uagb-block-6145030f uagb-columns__columns-1 uagb-columns__max_width-custom\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-0317f1df\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-stackable-heading alignfull stk-block-heading stk-block-heading--v2 stk-block stk-b0197fd stk-block-background\" id=\"mehr-dazu\" data-block-id=\"b0197fd\"><style>.stk-b0197fd {background-color:#eee !important;margin-bottom:-10px !important;}.stk-b0197fd:before{background-color:#eee !important;}.stk-b0197fd .stk-block-heading__text{font-size:32px !important;text-transform:uppercase !important;}@media screen and (max-width: 1023px){.stk-b0197fd .stk-block-heading__text{font-size:32px !important;}}<\/style><h2 class=\"stk-block-heading__text has-text-align-center stk-block-heading--use-theme-margins\">Mehr dazu<\/h2><\/div>\n\n\n\n<\/div>\n<\/div><\/section>\n<div class=\"shariff shariff-align-center shariff-widget-align-flex-start\"><div class=\"ShariffHeadline\"><h3 class=\"shariff_headline\">Teilen<\/h3><\/div><ul class=\"shariff-buttons theme-round orientation-horizontal buttonsize-medium\"><li class=\"shariff-button twitter shariff-nocustomcolor\" style=\"background-color:#595959\"><a href=\"https:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2Fsoziodemographie%2Fconsumer-styles-zielgruppenbestimmung%2F&text=CONSUMER%20STYLES&via=MBIgeodata\" title=\"Bei X teilen\" aria-label=\"Bei X teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#000; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path fill=\"#000\" d=\"M14.258 10.152L23.176 0h-2.113l-7.747 8.813L7.133 0H0l9.352 13.328L0 23.973h2.113l8.176-9.309 6.531 9.309h7.133zm-2.895 3.293l-.949-1.328L2.875 1.56h3.246l6.086 8.523.945 1.328 7.91 11.078h-3.246zm0 0\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button xing shariff-nocustomcolor\" style=\"background-color:#29888a\"><a href=\"https:\/\/www.xing.com\/spi\/shares\/new?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2Fsoziodemographie%2Fconsumer-styles-zielgruppenbestimmung%2F\" title=\"Bei XING teilen\" aria-label=\"Bei XING teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#126567; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 25 32\"><path fill=\"#126567\" d=\"M10.7 11.9q-0.2 0.3-4.6 8.2-0.5 0.8-1.2 0.8h-4.3q-0.4 0-0.5-0.3t0-0.6l4.5-8q0 0 0 0l-2.9-5q-0.2-0.4 0-0.7 0.2-0.3 0.5-0.3h4.3q0.7 0 1.2 0.8zM25.1 0.4q0.2 0.3 0 0.7l-9.4 16.7 6 11q0.2 0.4 0 0.6-0.2 0.3-0.6 0.3h-4.3q-0.7 0-1.2-0.8l-6-11.1q0.3-0.6 9.5-16.8 0.4-0.8 1.2-0.8h4.3q0.4 0 0.5 0.3z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2Fsoziodemographie%2Fconsumer-styles-zielgruppenbestimmung%2F\" title=\"Bei LinkedIn teilen\" aria-label=\"Bei LinkedIn teilen\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button facebook shariff-nocustomcolor\" style=\"background-color:#4273c8\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2Fsoziodemographie%2Fconsumer-styles-zielgruppenbestimmung%2F\" title=\"Bei Facebook teilen\" aria-label=\"Bei Facebook teilen\" role=\"button\" rel=\"nofollow\" class=\"shariff-link\" style=\"; background-color:#3b5998; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 18 32\"><path fill=\"#3b5998\" d=\"M17.1 0.2v4.7h-2.8q-1.5 0-2.1 0.6t-0.5 1.9v3.4h5.2l-0.7 5.3h-4.5v13.6h-5.5v-13.6h-4.5v-5.3h4.5v-3.9q0-3.3 1.9-5.2t5-1.8q2.6 0 4.1 0.2z\"\/><\/svg><\/span><\/a><\/li><li class=\"shariff-button mailto shariff-nocustomcolor\" style=\"background-color:#a8a8a8\"><a href=\"mailto:?body=https%3A%2F%2Fwww.mbi-geodata.com%2Fde%2Fsoziodemographie%2Fconsumer-styles-zielgruppenbestimmung%2F&subject=CONSUMER%20STYLES\" title=\"Per E-Mail versenden\" aria-label=\"Per E-Mail versenden\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#999; color:#fff\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path fill=\"#999\" d=\"M32 12.7v14.2q0 1.2-0.8 2t-2 0.9h-26.3q-1.2 0-2-0.9t-0.8-2v-14.2q0.8 0.9 1.8 1.6 6.5 4.4 8.9 6.1 1 0.8 1.6 1.2t1.7 0.9 2 0.4h0.1q0.9 0 2-0.4t1.7-0.9 1.6-1.2q3-2.2 8.9-6.1 1-0.7 1.8-1.6zM32 7.4q0 1.4-0.9 2.7t-2.2 2.2q-6.7 4.7-8.4 5.8-0.2 0.1-0.7 0.5t-1 0.7-0.9 0.6-1.1 0.5-0.9 0.2h-0.1q-0.4 0-0.9-0.2t-1.1-0.5-0.9-0.6-1-0.7-0.7-0.5q-1.6-1.1-4.7-3.2t-3.6-2.6q-1.1-0.7-2.1-2t-1-2.5q0-1.4 0.7-2.3t2.1-0.9h26.3q1.2 0 2 0.8t0.9 2z\"\/><\/svg><\/span><\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>WAS SIND DIE CONSUMER STYLES? Die Daten Consumer Styles sind ein Zielgruppenmodell zur Marktsegmentierung und Zielgruppenbestimmung von Konsumenten. Das Modell basiert auf einem innovativen Segmentierungsansatz mit 10 international g\u00fcltigen Consumer [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":20,"menu_order":25,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","ngg_post_thumbnail":0,"_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-2264","page","type-page","status-publish","hentry"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","mini":"","post-thumbnail":"","gform-image-choice-sm":"","gform-image-choice-md":"","gform-image-choice-lg":""},"post_excerpt_stackable_v2":"<p>Consumer Styles MARKTSEGMENTIERUNG UND ZIELGRUPPEN\u00adBESTIMMUNG WAS SIND DIE CONSUMER STYLES? Die Daten Consumer Styles sind ein Zielgruppenmodell zur Marktsegmentierung und Zielgruppenbestimmung von Konsumenten. Das Modell basiert auf einem innovativen Segmentierungsansatz mit 10 international g\u00fcltigen Consumer Styles. Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und zeichnen sich durch eine einheitliche und international vergleichbare Datenbasis aus. L\u00e4nderauswahlLand w\u00e4hlenAfghanistan\u00c4gyptenAlbanienAlgerienAmerikanische JungferninselnAndorraAngolaAnguillaAntigua und Barbuda\u00c4quatorialguineaArgentinienArmenienArubaAserbaidschan\u00c4thiopienAustralienBahamasBahrainBangladeschBarbadosBelgienBelizeBeninBermudaBhutanBolivienBosnien und HerzegowinaBotswanaBrasilienBritische JungferninselnBrunei DarussalamBulgarienBurkina FasoBurundiChileChinaCosta RicaC\u00f4te d&#039;IvoireD\u00e4nemarkDeutschlandDominikanische RepublikEcuadorEl SalvadorEstlandEswatiniF\u00e4r\u00f6erFidschiFinnlandFrankreichFranz\u00f6sisch-GuayanaFranz\u00f6sisch-PolynesienGabunGambiaGeorgienGhanaGriechenlandGr\u00f6nlandGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHongkongIndienIndonesienIrakIran, Islam. Rep.IrlandIslandIsraelItalienJamaikaJapanJemenJordanienKaimaninselnKambodschaKamerunKanadaKap VerdeKasachstanKatarKeniaKirgisistanKolumbienKongoKosovoKroatienKubaKuwaitLaos, Dem. Volksrep.LesothoLettlandLibanonLiberiaLiechtensteinLitauenLuxemburgMacaoMadagaskarMalawiMalaysiaMaledivenMaliMaltaMarokkoMarshallinselnMartiniqueMauretanienMauritiusMayotteMexikoMikronesienMoldawienMonacoMongoleiMontenegroMontserratMosambikMyanmarNamibiaNepalNeukaledonienNeuseelandNicaraguaNiederlandeNigerNigeriaN\u00f6rdliche MarianenNordmazedonienNorfolk InselNorwegenOman\u00d6sterreichPakistanPal\u00e4stinaPanamaPapua-NeuguineaParaguayPeruPhilippinenPolenPortugalPuerto RicoR\u00e9unionRum\u00e4nienRussische F\u00f6derationSalomonenSambiaSaudi-ArabienSchwedenSchweizSenegalSerbienSierra LeoneSimbabweSingapurSlowakeiSlowenienSpanienSri LankaSt. Kitts und NevisSt. LuciaSt. MartinS\u00fcdafrikaSudanS\u00fcdkoreaSurinameSyrien, Arab. Rep.TadschikistanTaiwanTansania, Vereinigte Rep.ThailandTimor-LesteTogoTongaTrinidad und TobagoTschadTschechische RepublikTunesienT\u00fcrkeiTurkmenistanTurks- und CaicosinselnUgandaUkraineUngarnUruguayUsbekistanVenezuelaVereinigte Arabische EmirateVereinigte Staaten von&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"schwannauer","url":"https:\/\/www.mbi-geodata.com\/de\/author\/schwannauer\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Styles zur Marksegmentierung und Zielgruppenbestimmung<\/title>\n<meta name=\"description\" content=\"Wo kommen welche Consumer Styles am h\u00e4ufigsten vor? Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und sind international vergleichbar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Styles zur Marksegmentierung und Zielgruppenbestimmung\" \/>\n<meta property=\"og:description\" content=\"Wo kommen welche Consumer Styles am h\u00e4ufigsten vor? Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und sind international vergleichbar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/\" \/>\n<meta property=\"og:site_name\" content=\"MBI Weltweite Geodaten\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MBIgeodata\/?locale=de_DE\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-23T12:25:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MBIgeodata\" \/>\n<meta name=\"twitter:label1\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data1\" content=\"11\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/\",\"url\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/\",\"name\":\"Consumer Styles zur Marksegmentierung und Zielgruppenbestimmung\",\"isPartOf\":{\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg\",\"datePublished\":\"2014-12-09T09:10:32+00:00\",\"dateModified\":\"2026-01-23T12:25:33+00:00\",\"description\":\"Wo kommen welche Consumer Styles am h\u00e4ufigsten vor? Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und sind international vergleichbar.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#primaryimage\",\"url\":\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg\",\"contentUrl\":\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg\",\"width\":1920,\"height\":1280},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\/\/www.mbi-geodata.com\/de\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SOZIODEMOGRAPHIE\",\"item\":\"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"CONSUMER STYLES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/#website\",\"url\":\"https:\/\/www.mbi-geodata.com\/de\/\",\"name\":\"MBI Weltweite Geodaten\",\"description\":\"Weltweit einheitlich und vergleichbar\",\"publisher\":{\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mbi-geodata.com\/de\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/#organization\",\"name\":\"Michael Bauer International GmbH\",\"alternateName\":\"MBI\",\"url\":\"https:\/\/www.mbi-geodata.com\/de\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/07\/MBI_Logo.png\",\"contentUrl\":\"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/07\/MBI_Logo.png\",\"width\":481,\"height\":482,\"caption\":\"Michael Bauer International GmbH\"},\"image\":{\"@id\":\"https:\/\/www.mbi-geodata.com\/de\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MBIgeodata\/?locale=de_DE\",\"https:\/\/x.com\/MBIgeodata\",\"https:\/\/de.linkedin.com\/company\/michael-bauer-international-gmbh\",\"https:\/\/www.youtube.com\/channel\/UCSqLxdr6Dj1INWxeHuAB0Aw\/featured\",\"https:\/\/www.xing.com\/pages\/michaelbauerinternationalgmbh\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Consumer Styles zur Marksegmentierung und Zielgruppenbestimmung","description":"Wo kommen welche Consumer Styles am h\u00e4ufigsten vor? Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und sind international vergleichbar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/","og_locale":"de_DE","og_type":"article","og_title":"Consumer Styles zur Marksegmentierung und Zielgruppenbestimmung","og_description":"Wo kommen welche Consumer Styles am h\u00e4ufigsten vor? Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und sind international vergleichbar.","og_url":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/","og_site_name":"MBI Weltweite Geodaten","article_publisher":"https:\/\/www.facebook.com\/MBIgeodata\/?locale=de_DE","article_modified_time":"2026-01-23T12:25:33+00:00","og_image":[{"width":1920,"height":1280,"url":"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@MBIgeodata","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"11\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/","url":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/","name":"Consumer Styles zur Marksegmentierung und Zielgruppenbestimmung","isPartOf":{"@id":"https:\/\/www.mbi-geodata.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#primaryimage"},"image":{"@id":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg","datePublished":"2014-12-09T09:10:32+00:00","dateModified":"2026-01-23T12:25:33+00:00","description":"Wo kommen welche Consumer Styles am h\u00e4ufigsten vor? Die Daten sind f\u00fcr 51 L\u00e4nder auf 5 Kontinenten erh\u00e4ltlich und sind international vergleichbar.","breadcrumb":{"@id":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#primaryimage","url":"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg","contentUrl":"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2021\/12\/freestocks-yqBKaF1KecM-unsplash.jpg","width":1920,"height":1280},{"@type":"BreadcrumbList","@id":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/consumer-styles-zielgruppenbestimmung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.mbi-geodata.com\/de\/"},{"@type":"ListItem","position":2,"name":"SOZIODEMOGRAPHIE","item":"https:\/\/www.mbi-geodata.com\/de\/soziodemographie\/"},{"@type":"ListItem","position":3,"name":"CONSUMER STYLES"}]},{"@type":"WebSite","@id":"https:\/\/www.mbi-geodata.com\/de\/#website","url":"https:\/\/www.mbi-geodata.com\/de\/","name":"MBI Weltweite Geodaten","description":"Weltweit einheitlich und vergleichbar","publisher":{"@id":"https:\/\/www.mbi-geodata.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mbi-geodata.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.mbi-geodata.com\/de\/#organization","name":"Michael Bauer International GmbH","alternateName":"MBI","url":"https:\/\/www.mbi-geodata.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.mbi-geodata.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/07\/MBI_Logo.png","contentUrl":"https:\/\/www.mbi-geodata.com\/de\/wp-content\/uploads\/sites\/2\/2022\/07\/MBI_Logo.png","width":481,"height":482,"caption":"Michael Bauer International GmbH"},"image":{"@id":"https:\/\/www.mbi-geodata.com\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MBIgeodata\/?locale=de_DE","https:\/\/x.com\/MBIgeodata","https:\/\/de.linkedin.com\/company\/michael-bauer-international-gmbh","https:\/\/www.youtube.com\/channel\/UCSqLxdr6Dj1INWxeHuAB0Aw\/featured","https:\/\/www.xing.com\/pages\/michaelbauerinternationalgmbh"]}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"mini":false,"post-thumbnail":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"schwannauer","author_link":"https:\/\/www.mbi-geodata.com\/de\/author\/schwannauer\/"},"uagb_comment_info":0,"uagb_excerpt":"WAS SIND DIE CONSUMER STYLES? Die Daten Consumer Styles sind ein Zielgruppenmodell zur Marktsegmentierung und Zielgruppenbestimmung von Konsumenten. Das Modell basiert auf einem innovativen Segmentierungsansatz mit 10 international g\u00fcltigen Consumer [&hellip;]","_links":{"self":[{"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/pages\/2264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/comments?post=2264"}],"version-history":[{"count":295,"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/pages\/2264\/revisions"}],"predecessor-version":[{"id":26756,"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/pages\/2264\/revisions\/26756"}],"up":[{"embeddable":true,"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/pages\/20"}],"wp:attachment":[{"href":"https:\/\/www.mbi-geodata.com\/de\/wp-json\/wp\/v2\/media?parent=2264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}