Purchasing Power Data

Purchasing Power describes the disposable income (income without taxes and social security contributions, including received transfer payments) of a certain area's population.

Purchasing Power is the most common indicator for the potential consumption of a region used by manufacturers of consumer goods, merchants and service providers, who deal with regional sales planning, location analysis and geographical marketing. It is an appropriate planning fundament for the distribution of your products and services, if their demand basically depends on the consumers' income and if you sell directly or indirectly to end customers. Especially the demand and the turnover of high value products and services directly depend on the level of Purchasing Power.

What does Purchasing Power mean?

MB-Purchasing Power describes the disposable income (income without taxes and social security contributions, including received transfer payments) of a certain area's population.

Uses for Purchasing Power Data?

MB-Purchasing Power is the most common indicator for the potential consumption of a region used by manufacturers of consumer goods, merchants and service providers, who deal with regional sales planning, location analysis and geographical marketing.

It is an appropriate planning fundament for the distribution of your products and services, if their demand basically depends on the consumers' income and if you sell directly or indirectly to end customers.

Especially the demand and the turnover of high value products and services directly depend on the level of Purchasing Power.

MB-Purchasing Power is available on municipalities and post-code areas in proven high
quality.

Sample Data MB-Purchasing Power 2007 in Austria